MultiChoice Terminates KAIDY Channel

MultiChoice Nigeria has announced the termination of the K All Day kiddies Channel (KAIDY) on channel 300 of the DStv bouquet with effect from this week.
According to Segun Fayose of the Corporate Communications and Public Affairs department of the company, the channel will no longer be carried on the DStv bouquet because of its steady decline in value proposition for the DStv subscribers.  
He said the channel will no longer be carried because it is no longer viable due to the fact that many cartoons and shows currently airing on the channel are also available on other Children’s channels available on the DStv platform, particularly the KTV Block on weekdays on M-Net.
“Due to the numerous children’s channels available on DStv there is duplication in programming.  Children can continue to watch their favourite shows on M-Net in the KTV block, Cartoon Network, Boomerang, Disney and BBC’s CBeeBies channel so they will not miss the channel when it is eventually no longer available DStv.”
The MultiChoice spokesperson also pointed out that the discontinuation of the channel is a product of mutual agreement between the channel owners and MultiChoice Africa, which is responsible for acquiring channels on the DStv bouquet. He assured DStv subscribers that their children stand to loss nothing as the plethora of children’s channels already available on DStv will keep the kiddies engaged and happy.
While speaking on the impact to viewers, he further assured subscribers that they are not paying for less with the exclusion of the channel because on consistent basis, DStv adds, rather than removes channels - a situation that has led to a steady increment in the number of available channels on DStv to over 60. “The nature of Multi-channel television around the world is such that there is ongoing channel change in order for there to be constant innovation and content improvement for the viewing pleasure of subscribers in order for them to maximise value for their money.”
In another development, MultiChoice Nigeria has announced that DStv active subscriber base has hit the 370,000 mark; even as it expressed optimism that that figure would increase in no distant future.