NBC Moves to Crown Content King @ AFRICAST

National Broadcasting Commission, (NBC) is hoping to use this year’s AFRICAST, the biennial gathering of African broadcasters, content managers and equipment manufacturers to address the challenges of content ahead of the switch to digital broadcasting in 2015.

Yomi Bolarinwa, director general of the commission who stated this yesterday at a pre-event briefing in Abuja said that the deliberations would emphasise the need for quality content development and other related issues.

AFRICAST-12 , the 9th in the series holds from October 23 to 25 and has the theme ``Content Rules’’.

Bolarinwa,  said that ``This year’s edition is coming at a time when the country is working assiduously towards the final switch over from analogue to digital terrestrial broadcasting, which informed the theme for Africast 2012.

``Digitisation throws up the need for more quality content; we all know that in the broadcasting industry content is King. Africast 2012 will provide an atmosphere for deep intellectual discourse, analysis as well as reflections on broadcast issues by high- profile key speakers with real expertise and experience in the area of broadcast infrastructure and content in a digital environment,’' he said.

Bolarinwa said the conference would focus on capacity building ahead of the anticipated transition to digital broadcasting, adding that renowned broadcasters within and outside the country would participate in the discussions.

He also said that some reputable local and international broadcast equipment manufacturers and suppliers were expected to take part in an exhibition at the conference.