Eskimi Shares Findings on TradeStable Platform in Nigeria

New Eskimi case studies show how Eskimi users spent over 16 years of collective user engagement time playing TradeStable Treasure Hunt this year.

TradeStable reached more than 450’000 fans on Eskimi fanclub and becomes one of the highest engagement fanclubs on Eskimi.

TradeStable.com.ng is a free classifieds website where you can buy and sell almost everything, close to you in Nigeria.

Users can post an ad for free or browse through the categories to find thousands of free classifieds for cars, houses, mobile phones and gadgets, computers, pets and job offers in your region, said Eskimi.

In just over a year, TradeStable became one of the leading players in the classifieds category in Nigeria.

Eskimi social media platform launched Eskimi Treasure Hunt engagement activity as a solution for businesses already 18 months ago.

Since then a lot of companies from FMCG brands, banks, mobile money, internet brands have launched these engagement. Treasure Hunt + fanclubs campaign on Eskimi is the most popular combination at the moment to engage with the audience and reach them on a daily basis.

End-users find Brand Treasure and can redeem Eskimi Coins or airtime prizes.

 Treasure Hunt is a cross connected activity with fanclubs.

Players uncovering the branded icon are also introduced with "brand facts-slogans" and invited to join brand fanclub.

The new case study using real data from a recent TradeStable campaigns shows that investing in Eskimi Treasure Hunt and fanclubs activities delivers a better ROI because of higher engagement and better reach.

"We position Eskimi social media platform in two key areas of (1) performance and (2) engagement. Performance is important for our financial institutions partners, banks and mobile money, while engagement is key for FMCG brands, mobile network operators or new internet products. Therefore we try to deliver the best results in this area", Vytas Paukstys introduced key areas of focus for businesses on Eskimi.

"We are extremely happy with Eskimi social media platform campaign performance and user engagement. We see constant user activity on the TradeStable fanclub and this amazes us how responsive they are. We are also happy to own biggest commercial fanclub with 450,000 fans on Eskimi", Andrew Hall said managing director of TradeStable.com while sharing experience with Eskimi.