2015 Big Idea: TV Is Dead, This Is Where Digital Media Is Headed

Happy 2015 everyone! 2014 was the year that native went mainstream. We've greatly expanded the addressable audience for retargeting campaigns and we are confident 2015 will be an even bigger year for us.

Let's jump into the highlights:

Online Auto-play Video:

The biggest thing that will happen is 2015 is that auto-play video on Facebook and Twitter will begin to scale.

Relevant, measureable and hugely powerful ad units will reach over a billion people.

The Death Of Banners:

Banners were invented twenty years ago and nary an innovation has happened in the format since.

This is the year where the inevitable, but certainly slow, death of banners becomes apparent. It's about damn time.

TV Is Dead:

The concept of watching scheduled programming is silly.

It was silly a decade ago but the industry held on to maintain its business model. It's over.

Facebook:

With awesomely powerful conical identity, auto-play video and a hugely powerful mobile footprint, Facebook has gone from spreading its wings over the last couple of years to becoming a force to be reckoned with

Google:

Still dominant but now with a very formidable competitor in FB.

We have no predication here other than it will be fascinating to watch the moves and counter-moves during the year.

Digital Media Is A Trillion-Dollar Market.

All Media Goes Digital.

In a world of digital media, data and technology are the points of leverage.

This digital media market powered by data and technology market will be a trillion dollars by the time this whole game plays out over the next decade.

The stakes are huge and to the winners will go the very impressive spoils.

We are very optimistic about what 2015 has in store for us, and, as always, we will check back in at the end of the year to see how well we did with this year's predictions.

Kanu Iroegbu can be reached through [email protected]; Skype: wsikanuiroegbu