Canon Europe launches the ultimate sports and wildlife camera, the EOS-1D X Mark III, offering professional photographers limitless possibilities, at blistering speeds.
Boasting dramatically improved AF tracking performance, image quality and communication capabilities, the camera represents the pinnacle of Canon’s EOS-1 series. Canon’s new flagship camera features incredible industry-leading shooting speeds of up to 20fps with AF tracking, along with improved high ISO performance the camera achieves ‘the shot’, every time.
The EOS-1D X Mark III’s AF sensor sports 28 times the centre resolution of its predecessor to address professional photographers’ need for greater accuracy and focusing on subjects in a wider range of scenarios.
What’s more, the camera offers impressive 5.5K 12-bit RAW video internal recording – the first non-cinema Canon EOS series camera to have such feature – allowing professionals to capture top-quality video as well as stills.
The EOS-1D X Mark III has been developed using feedback from the worldwide community of EOS-1D X and EOS-1D X Mark II photographers, including prestigious Canon Ambassadors.
Canon’s rich heritage in optical excellence shines through in professionals’ feedback during testing, praising the EOS-1D X Mark III’s step-change in autofocus, dramatically improved image and video quality and speedy communication abilities – all features which allow professionals to achieve breath-taking images and deliver them to clients – faster than ever before.
Eddie Keogh, professional sports photographer and Canon Ambassador said: “Working from the side lines at top sporting events worldwide, Canon’s DLSRs continue to dominate professional photography. Throughout the years EOS-1 series cameras have been unrivalled in their reliability and capability, which is why I’ve been using them since 2002 with the EOS-1D.
In my line of work speed is everything, so I’m delighted to be using the EOS-1D X Mark III which features noticeably improved fps, outstanding autofocus and quicker communication abilities – because, in the competitive industry of sports photography, a matter of milliseconds could mean the difference between a picture that makes it to the back pages of national newspapers or doesn’t.”
Unrivalled autofocus to achieve ‘the shot’
Based around the Canon EF mount, with more AF lenses available than any other system, the EOS-1D X Mark III features a new AF system and sensor. This Canon-developed technology enables enhanced stability and tracking giving professionals a new level of flexibility and accuracy when photographing subjects in various conditions.
In the ever-competitive professional photography industry there is no room for images of blurry subjects. With a new AF sensor, the camera provides 28 times the centre resolution of its predecessor and three times the number of AF points [I], delivering unrivalled precision and giving photographers even greater image choice of pin-sharp shots.
Partnered with a dedicated DIGIC 8 processor, focusing on subjects in a wider range of lighting is made possible – conditions which would see lesser-quality AF systems fail to capture ‘the shot’ in focus. In addition to focusing accuracy in low light, the camera is ideal for photographing low contrast, patterns, fine detail and diagonal lines – all of which were previously difficult to capture.
Programmed via deep learning, the camera’s AF system can identify human subjects in a range of sporting situations, bringing them into focus – at high speeds – with newly-developed advanced subject tracking system. With this deep learning capability, the camera will lock on to a subject’s head or face – the primary place of focus for the human eye when looking at images – even in situations when the subject’s eyes are covered by the likes of helmets and goggles.
A new Auto AF case setting has also been incorporated in the camera to tune the AF settings to match the subject – making setting up the AF system easier than ever before – ideal for professionals photographing subjects which occasionally maybe blocked.
