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“33” Export Unveils 2018 edition of ‘City of Friends’ to Celebrate World Friendship Day

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Nigeria’s No. 1 friendship beer, “33” Export on Tuesday unveiled plans for the 2018 edition of its signature friendship event tagged “City of Friends” at a media briefing at the Nigerian Breweries Headquarters at Iganmu Lagos.

 

The event which is in commemoration of the United Nations’ World Friendship Day is in line with “33” Export’s brand positioning as Nigeria’s foremost friendship beer.

 

Widely reputed for its strong friendship credentials, “33” Export has consistently deepened friendship across the nation by organizing several consumer activities that seeks to promote the culture and spirit of friendship and conviviality.

 

The premium beer brand has taken great pride in creating unique friendship experiences for consumers across the country.

 

Addressing journalists on the plans in place for the event, Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries, makers of “33” Export and other premium beer brands, said “The “33” Export brand is dedicated to building friendship moments.

 

“We believe that Friendship should be celebrated every day. Hence, all our brand activities are geared towards celebrating friendship.

 

“To this end, the “33” Export brand, is poised to continually participate in activities that will unite us along these lines.

 

“33” Export celebrated World Friendship Day for the first time in Nigeria in 2016.

 

“2017 was no different as we celebrated the event in a grand style with our Friendship beer.

 

“Our plan is to surpass our own best efforts in 2018! Come July 30th, 2018, we will join the World again to celebrate friendship in a grand style.

 

“I say grand because this time we are taking the celebration to the grassroots”.

 

He noted that this year’s edition of “City of Friends” will, among other notable events, see the brand extend its value proposition and introduce a writing competition tagged “PenDown For Friendship” which will reward winners with training grants to study at a media and communications school in Nigeria.

 

The writing competition which is only open to Nigerian Journalists and Bloggers based in Nigeria has started accepting entries already.

 

Entries must be published works on any media platform both online and print. Also, entries are required to be in English with a minimum of 500 words and maximum of 1,000 words.

 

Mr Emmanuel Agu. Portfolio Manager Mainstream Lager and Stout Brands Nigerian Breweries, said “While we are delighted in bringing the best in music and entertainment to Nigerians, we recognise the need to celebrate creative writing amongst our media partners.

 

“We want the stories submitted to reflect the “Friendship” theme along with considerable mention of “33” Export Lager Beer, though participants have the liberty to choose the type of story they want to write.”

 

The write-ups will be judged by jury of 3 acclaimed writers – Anthony Kan, Pelu Awofeso and Olabisi Deji-Folutile.

 

In addition to this, there will also be the City of Friends party in Lagos and Calabar which will be an enclosed funfair, and pilgrimage of sorts for friends where great memories will be shared.

 

There, friends will be entertained as the brand hopes to be a part of the beautiful friendship memories that will be created on that day.

 

Maggi, stated also that this year’s city of friend will feature a consumer engagement activity tagged “That One Friend”.

 

He called on all “33” Export consumers to also share their Friendship memories.

 

These can be in pictures, text or videos and will be published on their social media page – Facebook, Twitter and Instagram, tagging the “33” Export brand.

 

The Top 10 consumers with the most shared (and liked) posts will get high-end mobile phones at the venue in Lagos or Calabar.

 

The 2018 edition of the “City of Friends” is set to be the brand’s most ambitious yet, and “33” Export is proud to share this excitement with consumers across the country.

 

The “City of Friends” parties in Calabar and Lagos will hold on July 28th – 29th and August 3rd – 4th respectively. The Calabar venue is Municipal Gardens while the Lagos venue is Eagles’ Club Surulere. And everybody is invited.


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NITDA Partners OGP to Drive Presidential Digital Goals

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The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, CCIE, has reaffirmed Nigeria’s commitment to open governance, transparency and inclusive digital development as the Open Government Partnership (OGP) team formally presented the award and certificate received at the OGP Global Summit Spain 2025 to the Agency’s leadership.

Nigeria emerged as the overall global winner in the Digital Governance category in recognition of the country’s excellence in deploying digital tools and policies to strengthen government transparency, accountability, and citizen engagement. In addition, Nigeria received the Regional Award for advancing Open Digital Governance across Africa and the Middle East, reaffirming its leadership role in promoting open government principles and driving digital transformation across the region.

These recognitions were largely attributed to initiatives led by NITDA in collaboration with civil society partners, such as Dataphyte, which showcased innovative and inclusive approaches to digital governance at the summit.

The summit, which was organised in Vitoria-Gasteiz, Spain, brought together more than 1,500 high-level representatives of governments, civil society leaders, and policymakers from around the world to exchange experiences, best practices, and progress on open government initiatives and implementation on key issues.

Receiving the OGP delegation at NITDA, Inuwa described the recognition as a national honour rather than an institutional one, stressing that the award reflects Nigeria’s collective efforts across government, civil society and the private sector in advancing open governance principles through the digital space.

According to him, such global recognition comes with heightened responsibility to deliver on commitments made under the OGP framework.

“This is not just about NITDA. It is a national recognition, and every recognition comes with responsibility,” the DG said.

“If we fail to execute the commitments we have made, it will not only affect our image locally but also at the international stage. This is also not something NITDA can do in isolation,” he added.

Inuwa linked the achievement directly to the Renewed Hope Agenda of President Bola Ahmed Tinubu, noting that digital transformation, transparency, economic diversification, job creation and efficient public service delivery remain central presidential priority areas.

He emphasised that leveraging digital technologies to deepen openness and accountability aligns with national objectives of strengthening institutions, improving governance outcomes and building trust between government and citizens.

Highlighting the importance of collaboration, the NITDA boss underscored the role of the OGP platform as a catalyst for a strong multi-stakeholder approach in Nigeria’s digital ecosystem.

He called on civil society organisations, development partners, the private sector and other government institutions to provide technical expertise, guidance and sustained engagement to ensure effective implementation of agreed commitments.

“We need to leverage the OGP platform. We need your expertise, your guidance, your support and your commitment to hand-hold us in delivering on these commitments,” he said.

He further noted that “a multi-stakeholder approach in the digital space is critical to fostering a resilient ecosystem that delivers real value to citizens.”

Inuwa disclosed that NITDA has already begun internal reviews of its OGP commitments and has tasked its representatives, including Dr Rousseau, to work with colleagues to develop a clear execution strategy.

He proposed the creation of joint work streams with OGP stakeholders to support implementation, ensure accountability and keep all parties on track.

“We are humans. Oversight and collaboration help us stay focused. With commitment, nothing is impossible, and I believe these goals are achievable,” he added, assuring the delegation of NITDA’s readiness and political will to deliver on all agreed commitments.

Inuwa also welcomed the idea of engaging the political leadership of OGP, including the Honourable Minister of Budget and Economic Planning, with a view to briefing President Tinubu on the achievement. He noted that celebrating milestones is important, as it reinforces morale and demonstrates that Nigeria’s efforts in digital governance are gaining global recognition.

“It’s also good when there are wins, we should celebrate, because we too never knew that the little things we are doing are noticed not just within Nigeria, but globally, to the extent of earning us this award,” he asserted.

He concluded by expressing gratitude to the Nigerian National OGP Secretariat and the global OGP leadership, reaffirming NITDA’s commitment to strengthening collaboration and building a more productive working relationship that will translate open governance principles into measurable national impact.

Earlier in his remark, Mr Olusoji Apampa, who led the OGP deelegation, said the honours were earned through a strong partnership between government and civil society, with NITDA playing a critical role, particularly in commitments focused on improving digital governance in Nigeria.

Apampa expressed hope that the awards would serve as added momentum to deepen ongoing commitments under NITDA’s leadership and accelerate the practical implementation of reforms aimed at strengthening digital governance across the country.


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PalmPay Launches N400 Million World Travel Carnival, Rewarding Users with Free Global Trips

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PalmPay, Nigeria’s leading digital banking platform, has announced the launch of its ₦400 million festive rewards campaign, designed to reward users with cash prizes and fully sponsored international travel experiences for everyday transactions on the PalmPay app.

The campaign will run from December 17, 2025, to January 8, 2026. The campaign is designed to reward everyday transactions with extraordinary experiences. It runs alongside PalmPay’s Purple December brand campaign, which focuses on wrapping up the company’s key brand and community initiatives for the year.

At the centre of the rewards campaign is the PalmPay World Travel Carnival, an interactive card collection experience that allows users to earn city cards by completing transactions on the app. Users are required to collect five city cards – London, New York, Dubai, Sydney, and Cape Town and combine them into a World  Card, which unlocks a share of the prize pool.

The more World Cards a user creates, the larger their share of the cash rewards. Any extra uncombined cards can be swapped with friends and other PalmPay users to help complete additional World Cards.

Beyond cash rewards, the Carnival also offers Free Global Trips. In each round, the top two users with the highest number of eligible transactions (₦100 and above) and at least one World Card will win an all-expense-paid international trip.

 The travel grand prize covers:

  1. Visa fees
  2. Round-trip international airfare
  3. 5-day, 4-night hotel accommodation
  4. Side attraction
  5. Meal expenses
  6. Airport pick-up and drop-off
  7. All transportation for scheduled tour activities during the trip

Winners will be determined through a transparent leaderboard system, with prizes credited automatically at the end of each round on December 25, December 31, and January 8.

Participation is simple:

  1. Complete tasks on the PalmPay app, such as Airtime, Data, Transfers, and other specific transactions listed in the app, to earn cards.
  2. Collect all five city cards.
  3. Swap cards with friends to complete your collection.
  4. Combine cards to form a World Card and earn cash rewards.
  5. Perform more transactions to climb the leaderboard for a chance at the global trip prize.

To ensure fairness, PalmPay has instituted strict rules: no cheating, bots, fake accounts, or manipulation. Any violations may lead to disqualification or account bans. Additionally, the Free Travel Prize is limited to one per user throughout the campaign.

Speaking on the launch, Femi Hanson, Head of Marketing & Communication, “This festive rewards campaign is about turning everyday banking into meaningful value for our users. With the World Travel Carnival as the headline activation, we are reinforcing PalmPay’s promise of being the smarter way to bank—where smart financial decisions unlock bigger opportunities.”


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REA, NBS Partner to Deliver Comprehensive Energy Data for Nigeria

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The Rural Electrification Agency (REA) and the National Bureau of Statistics (NBS) have signed a Memorandum of Understanding (MoU) to conduct a nationwide energy survey aimed at closing long-standing data gaps in Nigeria’s power sector. The initiative is expected to guide policy, attract investment, and accelerate universal electricity access.

Signed in Abuja, the agreement establishes a National Energy Survey based on the Multi-Tier Tracking Framework (MTF), a globally recognized methodology that measures electricity access not only by grid connection but also by quality, affordability, reliability, and usage of electricity and clean cooking solutions.

The survey will be implemented under the Energy Sector Management Assistance Program (ESMAP) of the World Bank. Dr. Abba Aliyu, REA Managing Director/CEO, said the partnership underscores REA’s commitment to evidence-based rural electrification planning and will generate detailed insights on electricity access and off-grid solutions nationwide.

Prince Adeyemi Adeniran, Statistician-General of the Federation/CEO of NBS, emphasized that reliable statistics are essential for effective policymaking, assuring that NBS will provide technical oversight, sampling expertise, and quality assurance to meet global standards.

The survey will assess energy access, household affordability, expenditure patterns, and the adoption of off-grid technologies such as solar home systems, mini-grids, and clean cooking solutions. REA will provide sector expertise and policy alignment, while NBS manages regulatory approvals, methodology, and technical supervision.

Funded and technically overseen by the World Bank, the exercise will run for 18 months, with the resulting data expected to improve national energy planning, programme targeting, and private sector investment, particularly in underserved and rural communities.

Officials said the collaboration reflects the Federal Government’s commitment to strengthening inter-agency coordination, enhancing energy data availability, and advancing Nigeria’s goal of universal electricity and clean cooking access.


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