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5 Life Lessons Every Business Person Can Learn from MultiChoice

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MultiChoice has quickly become one of the most recognised brands in Africa and it’s not hard to see why.

Apart from parenting two of the biggest content platforms DStv and GOtv, the company is also responsible for a number of engaging television programs and of course, the glamorous Africa Magic Viewer’s Choice Awards (AMVCA).

It is easy to see why any intelligent business person would want to structure their business after this tried and true model.

While there is more than a handful of lessons we can take away from this successful brand, here are our top five.

  1. Be your biggest advertiser – You’ve probably seen a viral tweet where someone asks the funny statement: “If DStv can advertise DStv on DStv, then I can like my own posts.” While this is a funny statement, its one that should turn on a light bulb for every business mind. Every business should always have its competition in mind and with this mind-set, should not ever take its customers’ attention for granted. This is the simple logic behind DStv’s cute self-promotional clips.

 

2. Consistency Is Key – This is a clichéd truism that every business person has heard time and time again but remains ever relevant. From hosting six consecutive editions of the Africa Magic Viewer’s Choice Awards (AMVCA) to providing the best football action on cable TV year after year, MultiChoice has not only remained consistent, but excellent every inch of the way.

 

  1. Be as Inclusive as Possible – Whether it is having hosts from different African nations for the annual AMVCAs or simply making sure that each country has a presence that’s tailored to their culture, MultiChoice has a tradition of giving everyone a seat at the table. This is a very important business lesson because not only does this increase your client base, but it shows your customers that you truly care about catering for their individual needs, whatever that may be.

 

  1. Stand Up for Yourself – Unless you’ve been living under a really large rock, then you know MultiChoice has been having a legal tussle with the CPC. As opposed to caving in, however, the brand chose to fight for their rights. No matter how big or small the business is, you will have to contend with external forces and its utmost to remember to put up a good fight.

 

  1. Always be excellent – One of the reasons DStv has been able to remain at the very top in their industry all these years is because no one can take away from the quality of their programs and service. In more ways than one, MultiChoice’s level of masterful operation remains unmatched. Nothing speaks for you better than the quality of your work.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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World Bank Announces $800m Support for Nigeria’s CCT Initiative

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The World Bank on Tuesday disclosed plans to support Nigeria with $800 million to boost the Conditional Cash Transfer (CCT) initiative of the present administration.

World Bank Announces $800m Support for Nigeria’s CCT Initiative

Mr. Ousmane Diagana, Vice President of World Bank in Western and Central Africa, stated this in Abuja, during a meeting with Professor Nentawe Yilwatda, minister of Humanitarian Affairs and Poverty Reduction; Hon. Yusuf Tanko Sununu, minister of State for Humanitarian Affairs and Poverty Reduction; and Dr. Yakubu Kofamarta, permanent secretary.

While giving update on the initiative, Mr. Diagana said the delegation is Nigeria’s assess to the level of progress and challenges of social investment programme in the Ministry and pledged to support the initiative to meet the desired objective of reducing poverty in Nigeria.

While stressing the Bank’s support for Nigeria as a developing country to provide quality services by continuing to create jobs among others for the Citizens, he disclosed that World Bank has “a very large programme here in Nigeria worth more than $17 billion.”

Yilwatda, minister of Humanitarian Affairs and Poverty Reduction, described the World Bank as a dependable partner and maintained that the Ministry would continue to collaborate with relevant agencies including the United Nations with a view to ensure that more funds are provided to reduce poverty in the country with a target of 15 million households.

While applauding the clear leadership being provided by President Bola Tinubu for the success of the social investment programmes in the country, the Minister explained that “everybody who is going to benefit from this conditional cash transfer will be given a digital identity, so you have digital trust.

“And that is not just identity, but it’s a social inclusion and financial inclusion to hundreds and thousands of Nigerians who before now were not socially inclusive. They were not also financially included in Nigeria.

“You know, having over 70 million of Nigerians who before now have no account numbers, have no identity, you cannot trace their homes; you can’t trace their addresses.

“And today, while you’re taking all their homes, we also give digital identity, and we’re paying them conditional cash transfer.

“This the largest financial inclusion ever the history of Nigeria, and this is a bold step by Mr. President to ensure that the effect of the reforms that the government is doing is also being cushioned by this social investment that we’re having in the country.

Professor Yilwatda disclosed that the administration is “targeting 15 million households. Nigeria has roughly about we have roughly about 41 to 42 million households, the total number of household that we have in the country. So we are targeting 15 million households out of these 42 million households.

“So, if you look at the numbers, it means we are doing roughly about the neighborhood. Over 30% of the households that will benefit from this conditional cash transfer.

“Multiply that number by five, we’re taking off roughly about 60 million people will benefit from this conditional cash transfer, that’s targeting about 60 million people.

“15 million households, targeting about 60 million individuals within the households.

“Now if you look at these numbers, because the numbers are saying that roughly about 42% of Nigerians are living in poverty, those numbers simply shows that roughly about 90 million people, which means this cash transfer alone is targeting almost over 70% but people who are living under poverty in Nigeria by this conditional cash transfer, which is the largest ever in the history.”

According to him, each of the CCT beneficiaries is to receive the sum of N75,000.

“Already we’ve paid almost 6 million people, almost 6 million households, targeting about 30 million people have already been paid, and there are already evidences.

“We are going to even do a media talk for the to see the communities, because we are covering about 230,000 communities, cutting across all the 774 Local Governments, which means that, averagely almost every community in Nigeria has been captured under that is on this programme, and every village in Nigeria has been captured under this programme, and every village has a beneficiary. Every committee has beneficiaries across the entire country.

“I think this one of the most extensive program that has covered the entire country, you know, and effectively also, because the people that were targeting this program, we actually community based.

“So each village selected people that they are poor in the village, the women, the youths and the men, independently selected people that they feel they are poor, and they brought the name together.

“It is a community that signed off the name and sent to us. So they are not names from us, but their names from the communities that came up to us.

“And that’s why is the best way of targeting people when the village itself feel they can select the people that are poor within themselves, and they should be supported.

“So it is the communities that are telling us that these are people that you can support. So, we are supporting people that have been given to us by individual communities.”


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CSCS Reports Strong 2024 Results as PBT Rises by 24%

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Central Securities Clearing System (CSCS) Plc has released its audited consolidated and separate financial statements for the year ended December 31, 2024, delivering a robust performance marked by double-digit growth in revenue and profitability.

Total revenue surged by 37 percent to N26.1 billion in 2024, up from N19 billion the previous year. Profit before tax also rose significantly, climbing 24 percent to N13.8 billion, compared to N11.2 billion in 2023.

The impressive results were largely driven by a 62 percent year-on-year increase in fee-based income, which rose to N11.9 billion from N7.3 billion, fuelled by heightened capital market activity. Ancillary services also contributed strongly, growing 27 percent from N8.1 billion in 2023 to N10.3 billion, buoyed by optimised service delivery and increased customer engagement.

CSCS maintained a strong balance sheet, with total assets rising 22 percent to N64.4 billion from N52.8 billion in the previous year. Key financial ratios also improved, with return on average equity at 30 percent, return on average assets at 20 percent, and earnings per share increasing to 239 kobo from 202 kobo in 2023.

Temi Popoola, chairman of the Board of CSCS, praised the performance amid a challenging economic climate.

“Despite the macroeconomic headwinds of 2024, we delivered strong results across key financial and operational indicators. Our strategy of consolidating our core offerings while expanding into new business areas enabled us to grow gross earnings by 37 percent, reaching N26.1 billion”.

Popoola added, “In light of this strong performance and our commitment to delivering long-term value to shareholders, the Board has proposed a dividend of N1.76 per share, amounting to a total payout of N8.8 billion.”

Haruna Jalo-Waziri, Managing Director and Chief Executive Officer of CSCS, emphasised the resilience and adaptability of CSCS’s business model. “Our 2024 performance highlights the sustainability of our revenue streams across both traditional and emerging segments.

“We continue to diversify into new areas and leverage technology to enhance scale and capacity in line with our strategic objectives. Amidst economic challenges, we grew operating income by 44 percent to N22.2 billion, while maintaining a cost-to-income ratio of 47 percent, reflecting our focus on operational efficiency.”


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NITDA, SecDojo Forge Partnership to Strengthen Nigeria’s Cybersecurity Resilience

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L-R: Director General of NITDA, Kashifu Inuwa CCIE, and Chief Executive Officer of SecDojo, Mr. Younes Benzagmout at the signing ceremony, which took place during GITEX Africa 2025 in Marrakech, Morocco.
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National Information Technology Development Agency (NITDA) has signed a Memorandum of Understanding (MoU) with SecDojo, SAS, a France-based cybersecurity training company, during the GITEX Africa 2025 event in Marrakech, Morocco.

L-R: Director General of NITDA, Kashifu Inuwa CCIE, and Chief Executive Officer of SecDojo, Mr. Younes Benzagmout at the signing ceremony, which took place during GITEX Africa 2025 in Marrakech, Morocco.

This collaboration aims to bolster Nigeria’s cybersecurity framework through targeted capacity-building initiatives.

The partnership will focus on establishing a Cybersecurity Academy, delivering advanced training programs, developing customized curricula, and fostering research and professional exchange.

NITDA’s Director General, Kashifu Inuwa, emphasized the importance of investing in human capital to drive Nigeria’s digital transformation and address the global shortage of cybersecurity professionals.

He highlighted Nigeria’s youthful population as a key asset in filling this talent gap.

Inuwa also advocated for integrating digital literacy and cybersecurity training into Nigeria’s formal education system, calling for collaboration between technology stakeholders and the Federal Ministry of Education.

He stressed the need for systemic integration of digital skills into academic curricula to prepare for the future.

SecDojo’s CEO, Younes Benzagmout, expressed enthusiasm for the partnership and reaffirmed the company’s commitment to supporting Nigeria’s cybersecurity professionals.

This collaboration marks a significant step toward securing Nigeria’s digital economy and enhancing its global competitiveness.


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