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ADVAN Set to Inaugurate Nigerian Marketing Development Team

The think tank to support the development and advancement of marketing in Nigeria would be inaugurated in the country in the first quarter of 2023, Advertisers Association of Nigeria (ADVAN) has revealed.
The Nigerian Marketing Development Team, will be a group of top Marketing Professionals from the various multinational and local organizations, to lead growth and value for marketing in Nigeria, through the execution of relevant research, case studies, as well as the provision of top value marketing and business insights
Speaking on the objective of the group- Osamede Uwubanmwen, President of ADVAN, said, “As senior professionals of marketing, we have a duty to lead the narrative for marketing in Nigeria. For The Profession- we must contribute towards creating valuable, real-time marketing insights, case studies etc that serve in educating up-coming professionals”.
“For The Practice- we need to provide learnings on how effective marketing should be done, this we will do by providing insights for global marketing best practices in Nigeria,” he said.
Speaking on the structure of the team, Osamede added that “An online platform will be set up to showcase all the work being done. The platform will publish contributions, position papers, research, articles, etc, for the marketing industry and nation as a whole.”
Already some higher institutions of learning have invited the ADVAN team to contribute on formulating robust curricula for their business departments.
Also, the World Federation of Advertisers has invited Nigerian Marketing leaders to be part of the Sustainable Marketing 2030 global project, a project in over 45 countries around the world. 2023 marks the halfway point for the achievement of the United National Sustainable Development Goals. ADVAN along with WFA and Kantar, are launching a global research project to understand what’s changed, what still needs to happen – and better understand the role of marketing in being part of the solution to a more sustainable future
ADVAN is the umbrella body for all Advertisers – organizations that engage in high level marketing activities to showcase their businesses. The association’s members control over 90% of marketing spend in Nigeria
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NAFDAC’s Fight Against Counterfeit Drugs Reaches New Heights with Ibadan Raid

National Agency for Food Drug Administration and Control (NAFDAC) on Saturday destroyed counterfeit pharmaceuticals and other products worth about N100 billion at Moniya dump sites in Ibadan, Oyo State.
The Director General of the agency, Prof. Mojisola Adeyeye, who performed the exercise at the dumpsites in the Akinyele Local Government Area (LGA) of the state, said the affected products include, Analgin, controlled substances such as Tramadol 225mg, among others.
Represented by the Director of Narcotics, Yedunni Adenuga, Adeyeye reiterated the commitment of NAFDAC to ensuring that food, drugs, cosmetics, medical devices, chemicals, packaged water, and drinks are safe, wholesome, and effective for human consumption.
She said: “The products that were classified as illicit, expired, and banned were confiscated during a raid on three markets in the country. The recent discovery of counterfeit and other products in these three major markets in the country is mind-boggling.
“Our recent enforcement activities at the Idumota, Onitsha, Ariara, and Ezeuku open drugs market were mind-boggling.
“The discoveries made of the presence of unregistered products, banned products such as Analgin, and controlled substances such as Tramadol 225mg, among others, which are part of the things making our country unsafe in terms of security.
“This operation could not have been made possible without the support of the National Security Adviser (NSA), Malam Nuhu Ribadu, who graciously approved the use of over 1,000 security personnel, including the military, police and Department of State Services (DSS).
“Today, we are witnessing the destruction of expired, falsified, controlled, unregistered, and banned medicines removed from Idumota Open Drugs outlets. The estimated street value of these products is N100 billion.
“During the three weeks exercise, several suspects were apprehended. Further investigation is being carried out, and those found culpable will be sanctioned.”
Earlier, the Director of Investigation and Enforcement, Shaba Mohammed, disclosed that raids were carried out on three markets.
Mohammed described selling drugs in the open market as an illegal and punishable act under the law.
“It is a punishable offence to sell the drugs in an open market. Also, it is illegal for people to hawk drugs inside the vehicle, kiosks, and open markets,” Mohammed explained.
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CADEF Celebrates International Women’s Day 2025: Empowering Women and Girls with Digital Skills for a Brighter Future

As the world marks International Women’s Day 2025, Consumer Advocacy and Empowerment Foundation (CADEF) reaffirms its commitment to bridging the gender digital divide by empowering women and girls with essential digital skills and financial inclusion opportunities. Recognizing the transformative power of digital literacy, CADEF continues to champion initiatives that equip women with the tools they need to thrive in the digital economy.
In 2024, CADEF successfully trained over 100 women and girls in digital skills, enhancing their ability to participate in the rapidly evolving digital space. Women remain underrepresented in the digital economy, with recent data from the International Telecommunication Union (ITU) indicating that 37% of women worldwide still lack access to the internet, limiting their participation in digital finance and e-commerce opportunities.
In Nigeria, the gender gap in financial inclusion persists, with a 9% disparity between men and women in access to formal financial services, according to the Enhancing Financial Innovation & Access (EFInA) report.
By addressing these disparities, CADEF aims to build on its success in 2025, scaling its digital training programs to reach even more women and girls. With digital finance playing a critical role in economic empowerment, CADEF is also committed to equipping women and girls with the knowledge and tools to navigate digital financial services effectively.
“Our vision is to create a future where no woman is left behind in the digital revolution,” said Prof. Chiso Ndukwe-Okafor, Executive Director of CADEF.
“Through our digital skills and financial literacy programs, we are not only bridging the gender gap but also enabling women to take charge of their financial futures and unlock new economic opportunities.”
As part of its 2025 efforts, CADEF is expanding its reach to underserved communities, ensuring that more women gain the skills necessary to leverage digital platforms for entrepreneurship, career advancement, and financial independence. The organization’s initiatives are aligned with global efforts to promote gender equity in the digital space, reinforcing the theme of International Women’s Day 2025: Invest in Women: Accelerate Progress.
Emphasising the commitment of the organization to the empowerment of women and girls, Lovelyn Okafor, Director of Programmes at CADEF said “We remain committed to providing women and girls with the training and resources they need to excel in an increasingly digital world. With every program we implement, we move closer to a more inclusive and empowered society.”
CADEF invites stakeholders, partners, and advocates to join in this mission of empowering women through digital skills and financial inclusion. By working together, we can build a more equitable future where women and girls have equal access to opportunities in the digital economy.
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Tariff Hike: FG Drags MultiChoice to Court for Ignoring Regulatory Directives

Federal Competition and Consumer Protection Commission (FCCPC) has filed a charge against MultiChoice Nigeria Limited and John Ugbe, its chief executive officer, for allegedly violating regulatory directives and obstructing an ongoing inquiry.
The three counts filed before the Federal High Court Lagos, bordered on willful implementation of a price hike contrary to the Commission’s directives, an offence which violates Section 33(4) of the FCCPC Act.
The other counts are on the company’s disregard for instructions to suspend the hike in violation of Section 110, and attempt to mislead the Commission by proceeding with the increase without objection contrary to Section 159(2), and punishable under Section 159(4)(a) and (b) of the FCCPA 2018 Act.
On February 24, 2025, MultiChoice announced a price increase for its DStv and GOtv subscription packages, set to take effect on March 1, 2025.
This announcement came nearly one year after a previous price hike and sparked a public backlash, prompting the FCCPC to intervene.
On February 27, 2025, the FCCPC expressly directed MultiChoice Nigeria to maintain its current pricing structure pending the conclusion of an investigative hearing of its proposed price hike.
However, the FCCPC alleged that MultiChoice Nigeria proceeded with the price increase despite these warnings in violation of the Federal Competition and Consumer Protection Act (FCCPA) 2018.
The Commission said that by disregarding its directive and implementing the price hike before appearing before the Commission’s investigative hearing on March 6, 2025, MultiChoice has by its actions flouted regulatory processes and also demonstrated a pattern of conduct that undermines consumer rights and fair competition
In addition to the legal actions, the FCCPC disclosed that it is reviewing further enforcement measures, including potential sanctions and penalties, and regulatory interventions, to ensure compliance and accountability.
The Commission reassured Nigerians that it is committed to protecting them against exploitative business practices and ensuring that dominant players in any sector adhere to fair market principles and legal compliance.
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