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Afribank Woos Customers with Visa Credit Cards

Comms Week16 Feb 20090 Comments
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The customized attractions specially packaged into the Afribank Visa Credit Card menu have continued to distinguish the product in the market. For the first time in the history of International…

The customized attractions specially packaged into the Afribank Visa Credit Card menu have continued to distinguish the product in the market. For the first time in the history of International Credit Cards, Afribank introduced themed cards have received overwhelming appeals from different customer groups. The Afribank Visa Credit Card comprises four categories that are designed to suit different tastes and lifestyles, income grade, emotional appeal, and preference.
Afribank presently is the only Bank in Nigeria offering Visa Classic Package uniquely customized to suite varied customers’ taste and style. The Classic Package addresses different life style of customers. These are Chic -for women and fashion conscious, Hype - for the youths and young at heart, Sports Life-for the sports enthusiasts and Aspire - for those aspiring to be affluent. This has continued to excite customers who have found emotional fulfilment in the products aside from its functionality.
Afribank Credit card is also unique in the industry because subscribers need not to provide collateral before acquiring the Cards. The acquisition process is simplified and automated. This has made the bouquet of Afribank Visa Cards better alternative to cash and cheques in transactions at home or abroad.
The Cards which include Visa Platinum, Visa Gold, Visa Classic and Visa Prepaid - are also laced with features designed to meet the varied needs of numerous customers. They have the following  unique features: Dual-currency (link to both naira and domiciliary account), locally and internationally accepted at over 30 million merchants and ATM locations, secured with unique PIN and chip open to both account holders and non-account holders
The Management of Afribank said it came out with the Credit Card products to strengthen its e-commerce banking solutions package and to enable it play active role in the increasingly interconnected world. The Bank sees the development as an opportunity to extend the value of international credit card to its customers, to drive convenient and efficient global commerce and to accelerate economic growth.
With Afribank Visa cards, the world opens up to customers as they can visit countries abroad, without the burden of carrying physical cash, to shop in stores, on the Internet, by telephone or by mail order.

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