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Africa’s Online Shopper Set to Reach 600m by 2027 – GSMA Report

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A recent report jointly released by the GSM Association (GSMA) and the UK’s Department for Business and Trade has shed light on the growing impact of e-commerce on micro, small, and medium enterprises (MSMEs) across Africa.

Africa’s Online Shopper Set to Reach 600m by 2027 – GSMA Report

The report, unveiled at the Mobile World Congress in Kigali,  Rwanda, emphasizes the potential of e-commerce to boost new markets, profitability, and resilience for MSMEs.

Despite the continent’s progress in improving connectivity and mobile technology adoption among both businesses and consumers, online retail in Africa still accounts for a lower proportion of total retail sales compared to other regions globally.

The report highlights that while the number of online shoppers in Africa is on the rise, there is immense room for growth. In 2022, only an estimated 400 million out of 1.4 billion people on the continent used e-commerce services.

However, market forecasts indicate a promising future with an expected surge in online shoppers to 600 million by 2027 in Africa.

To better understand the dynamics, the report is based on interviews with 1,500 MSMEs engaged in e-commerce in countries such as Egypt, Ethiopia, Ghana, Kenya, Nigeria, and South Africa. The findings also incorporate insights from experts in these countries, as well as Rwanda, Senegal, and Tanzania

The research aims to provide a comprehensive understanding of the market to help MSMEs harness the digital opportunity while assisting donors and development partners in designing more effective interventions to support MSMEs in Africa.

Among the challenges identified in the report are limited financial resources, a shortage of digital skills, regulatory gaps, underdeveloped legislation, low adoption of digital payments, and logistical complexities, including unreliable delivery systems.

Smartphone penetration remains limited in some areas, contributing to low digital literacy and trust issues in online purchases.

As a response, the report suggests various recommendations to boost e-commerce in Africa, such as offering financial products and reskilling support for MSMEs, improving connectivity, making smartphones more affordable, reviewing and clarifying policies and laws, shifting towards digital payments, and enhancing reliable and affordable delivery and transport systems.

The report also highlights the role of women in e-commerce and suggests targeted interventions to further support their businesses.

Overall, the report underscores the potential of e-commerce to drive digital transformation, cross-border trade, and entrepreneurship in Africa and calls for collaborative efforts to address challenges and promote growth in this sector.


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E-Business

Kaspersky Cybersecurity Experts Warn of Evolving Holiday Scams

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With the holiday season here, it’s not only a time for magic and celebration but also a prime opportunity for fraudsters to exploit the festive rush for gifts and bargains.

Kaspersky Cybersecurity Experts Warn of Evolving Holiday Scams

Amid the sparkle of year-end celebrations, cybersecurity experts at Kaspersky have identified several prominent scams targeting consumers across various regions and languages.

Fake holiday shops

Deceptive online stores mimic the look and feel of legitimate e-commerce sites, offering seasonal items such as decorations, gifts, and even trees at steep discounts.

These sites often appear highly localised, adapting their language and currency based on the user’s geographic location, leveraging data extracted from browsers.

Victims typically encounter these stores by following links in ads or pop-ups.

These sites aim to steal funds. Often, these fraudulent stores exist only for a short period, as they get flagged by the vendors of goods.

Free mobile data offer

This scam plays on the allure of free services, claiming to provide free mobile data valid across all major telecom providers.

In order to receive the free data, victims are required to share the promotion link with 10–15 contacts via WhatsApp, ensuring the scam spreads exponentially.

After sharing, victims are prompted to enter their personal details — name, phone number, and email — into a form.

The collected data is then sold on the Dark Web or used in other fraudulent activities.

In some cases, victims unknowingly download malware that compromises their devices, leading to further exploitation.

Holiday payments on behalf of government agencies

Fraudsters impersonate government authorities, promising fictitious payments in celebration of the holidays.

This scam has been reported in several African countries, including Kenya and Nigeria.

To receive payment, victims are directed to fill out a survey which requires personal details like name and phone number.

Once the survey is completed the user is asked to share the link to the announcement with their connections via WhatsApp.

These details are collected and added to fraudulent databases, then sold to third parties or used for phishing attacks and identity theft.

This scam exploits trust in government systems and the festive spirit of giving.

Christmas recipe scam

This scam begins with a seemingly harmless email promoting a holiday cake recipe.

Victims are encouraged to pay a small fee to access the recipe.

Once payment is made, the victim’s credit card information is stolen. The fraudsters also collect other personal information essential for accessing banking services.

“Holiday scams are not a new phenomenon, but they have evolved to become increasingly sophisticated, leveraging regional traditions and technology to exploit unsuspecting victims.

The rush of the holidays makes people more vulnerable — they’re distracted, eager to grab a deal, or trust promotions that align with festive themes. Cybercriminals are not just stealing money — they’re building massive databases of personal information that fuel future fraudulent schemes.

The holiday season is a time for joy and giving, but users need to remain vigilant to ensure they’re not unknowingly giving fraudsters the tools to exploit them further,” said Olga Svistunova, Senior Web Content Analyst at Kaspersky.

 

 

 

 

 

 


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Hackers Seize NBS Newly Redesigned Website

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Cybercriminals have persisted in targeting Nigerian government websites, with the most recent attack on the National Bureau of Statistics (NBS).

Hackers Seize NBS Newly Redesigned Website

The NBS confirmed the development in a brief statement posted on its X (formerly Twitter) account

It said that its newly redesigned official website has been hacked.

The NBS disclosed the incident and assured the public that efforts are underway to recover the website.

It urged the public to disregard any messages or reports posted until the full recovery of its website.

The statement on X read: “This is to inform the public that the NBS website has been hacked, and we are working to recover it. Please disregard any message or report posted until the website is fully restored.”

The NBS plays a vital role in Nigeria’s development, serving as the official statistical agency responsible for collecting, analyzing, and disseminating statistical data on the country’s economy, governance, and development

This marks the latest in a series of attacks on Nigerian government websites, a trend that has been ongoing for some years.

From government ministries to officials, cyberattacks in Nigeria have surged to alarming levels, with even financial institutions falling victim.

The Nigerian Communications Commission (NCC) and National Information Technology Development Agency (NITDA) frequently issue warnings of cybercriminals targeting individuals, government entities, banks, and telecom companies.


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Hisense Electronics Unveils Flagship Showroom in Abuja

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By Fabian Tarpael, Abuja

Hisense electronics unveiled a flagship showroom in Abuja over the weekend. Speaking at the event, Mr. Mustapha Khries, the Abuja Branch Manager of the Fouani Group, highlighted the significance of the flagship store, describing it as the first of its kind in the entire West African region.

He also addressed the challenges facing businesses in Nigeria, particularly the high exchange rates and transportation costs.

“The Fouani Group remains resilient and ready to overcome challenges, unlike others who often exit the market when faced with similar issues.”

Ms. Haifa Du, Senior Sales Manager for Hisense Electronics, emphasized the brand’s commitment to affordability and innovation, stating that Hisense offers the most cost-effective and advanced solutions in the market.

The event underscored Hisense’s dedication to technological innovation and sustainability while reaffirming its leadership position in the consumer electronics market.

Mr. Robbin Wei, Senior Sales Manager of Hisense Group, supported by Mr. Greg and Ms. Haifa Du, showcased various innovative products from the new flagship store.

Among the standout products showcased include; The Hisense 110″ Smart Ultra AMOLED TV, featuring unique capabilities such as a solar-powered remote control and a “locate remote” function to find misplaced remotes easily.


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