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Broadcasting

AFRIMA Collaborates with BridgeAfric and UNESCO for Lagos Global Music Workshop

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Lagos is set to welcome top music business leaders, celebrities, business executives, and creative industry professionals from around the world as All Africa Music Awards, AFRIMA, partners with bridgeAfric, and UNESCO to host the Showbiz101 Global Workshop and Music Creation Camp.

The event, scheduled to take place from March 26th to 29th, 2025 aims to train young creatives, foster international collaborations, and further enhance the capabilities of creators and professionals along the value chain of music production and business.

Adenrele Niyi, Chief Experience Officer, (CXO), AFRIMA, said the partnership with bridgeAfric on the event underlined the AFRIMA institution’s commitment to empowering Africa’s creative industry.

“As AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by empowering Africa’s creative industry and by providing platforms for artists to collaborate, grow, and break boundaries. Partnering with bridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer. This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry,” Niyi said.

The AFRIMA CXO added that the event aligns with AFRIMA’s seven pillars, which include the Music Awards, Music Festivals, AFRIMA Creative Academy, Talent Discovery and Promotions, Music Business Hub, Advocacy, and Advisory & Policy Debates. “Our goal is to reinforce Africa’s position as a moving powerhouse on the global music scene—one hit, one artist, one opportunity at a time and we are excited to be at the fore front of driving this initiative,” she concluded.

According to Victoria Nkong, President of bridgeAfric who is also an Associate Producer for AFRIMA, the workshop aims to support the future of Africa’s creative industry by focusing on key areas including the need to educate and train young talents, saying, “We believe learning is essential to solving problems in the entertainment industry. This workshop will equip young people with the skills and knowledge they need to succeed.”

She said the event will feature performances, training sessions, and recording opportunities for artists.

Nkong added that the five-day event will bring top musicians together for a three-day global music camp, where they will create songs as a team. “By the end of the camp, we will have a global EP featuring top African stars from different countries,” she said.

“Another goal of the workshop is to help artists reach new audiences by connecting them with international music executives. This will open doors for them to promote their music in different parts of the world.”

Some of the top artists who have confirmed their participation in the conference and recording camp are Juma Jux from Tanzania, Nadia Nakai from South Africa and DJ Neptune from Nigeria. Ivory Coast will be well represented by global music superstars like the AFRIMA Award winner Didi B, Himra, Suspect 95, Kikimoteleba, Goulam, and Gabin Bao.

Other notable participants include Bizzle Osikoya, Co-founder of The Plug Entertainment, and Sesan Adeniji, General Manager of Vybz FM.

From Algeria, DJ MohGreen will bring his expertise, while Eric Bellamy from Live Nation Paris, France will contribute his knowledge of the global music industry. Sonia Aimy from Canada and Wendy Harawa from Malawi are also expected.

In addition to the workshop and music camp, Nkong said a welcome Industry party is scheduled for Wednesday to officially receive the participants.

She added that registration is free for music producers, songwriters, and artists who want to learn, network, and advance their music careers.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

History as TVC News Unveils Nigeria’s First AI-Powered News Anchors

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TVC News has broken new ground in Nigeria’s media space with the launch of the country’s first Artificial Intelligence (AI) news presenters.

History as TVC News Unveils Nigeria’s First AI-Powered News Anchors

Rolled out in May 2025, the AI anchors will deliver news bulletins in English, Yoruba, Hausa, Igbo, and Pidgin, reflecting the broadcaster’s commitment to technological advancement and linguistic inclusion.

The initiative is designed to enhance news delivery by supporting human journalists, not replacing them.

TVC Communications, the parent company of TVC News, described the development as a milestone in its efforts to integrate cutting-edge technology into broadcast journalism.

“We are thrilled to pioneer this innovation in Nigeria’s media industry,” said Victoria Ajayi, chief executive officer, TVC Communications.

“Our AI news anchors represent a new era in news reporting, and this move underscores our dedication to using technology as a tool for growth and progress.”

Ajayi clarified that the AI-generated content will undergo thorough editorial review.

“Trained journalists and editors will assess every output to ensure it meets our standards of accuracy, balance, and credibility,” she noted.

In response to concerns about the potential misuse of AI, the organisation said it had established rigorous editorial safeguards, including watermarking and verification protocols. It also reaffirmed its adherence to the Nigerian Broadcasting Code and journalistic ethics.

With this launch, TVC News has become a trailblazer in AI-assisted journalism in Africa, setting a bold example for future media innovation across the continent.


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FXTM Academy Hosts Charity Cycling Event, Pedal for Progress

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FXTM Academy recently hosted the Pedal for Progress charity cycling event, bringing together 200 participants from cities across Nigeria, including Port Harcourt, Ilorin, Ibadan, Abeokuta, and Lagos.

Held on Saturday, April 19, the competition featured six race categories—Professional Male, Professional Female, Junior Male, Junior Female, Veteran Male, and Veteran Female—allowing cyclists of all skill levels to compete.

The race began at 8:00 a.m., with Juniors completing 10 laps, Veterans tackling 14 laps, and Professionals racing 20 laps, each lap spanning 2.8 kilometers.

Participants competed for significant cash prizes, with winners in the Professional categories receiving ₦800,000, ₦500,000, ₦300,000, and ₦200,000, while those finishing 5th to 15th place earned ₦50,000 each. Junior and Veteran winners also received substantial rewards.

Spectators and participants praised FXTM Academy for fostering unity, sportsmanship, and talent development, with many eagerly anticipating future events.

The academy emphasized its commitment to empowering communities and promoting values such as perseverance, discipline, endurance, and continuous improvement.

FXTM Academy’s Country Representative, Kelechi Ehibudu, highlighted the academy’s dedication to blending sport, charity, and empowerment, setting a new benchmark for community-focused initiatives in Nigeria.


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Davido Unites Superfans in Lagos for Exclusive 5IVE Album Experience, Powered by Spotify

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To celebrate the release of his fifth studio album, 5IVE Davido hosted a select group of superfans and media at Ona Restaurant in Lagos for an exclusive meet-and-greet, presented by Spotify.

The event offered a rare, behind-the-scenes look at the Afrobeats superstar, with 50 lucky fans and 5 media partners given the chance to connect with the artist in an intimate setting.

Rather than handing out invitations, Spotify put fans to the test, requiring them to pass a five-question quiz on Davido’s music to earn a spot at the roundtable. Once inside, attendees were treated to an afternoon of music, conversation, and surprises. The event was hosted by Ireculture, who set the tone with her infectious energy, while SmallztheDJ kept the vibe going with smooth, Afrobeats-driven selections.

In true Davido fashion, a playful twist took centre stage: after teasing his absence, the artist made a dramatic, surprise entrance, sending fans into a frenzy. The moment was a perfect reflection of Davido’s personality – engaging, unpredictable, and larger-than-life.

Victor Okapala, Spotify’s Artist and Label Partnerships lead for West Africa, noted, “This event is a testament to the power of music to bring fans and artists closer together. Working with Davido on the release of 5IVE highlights the energy surrounding Afrobeats globally, and the deep connection we see between the artist and his fans.”

The event’s highlight was a close-knit roundtable conversation, where fans shared their love for 5IVE, with “10 Kilo” emerging as an early favourite. Each guest left with a gift box featuring five fashion items from Nigerian streetwear brand Severe Nature, who also designed the official 5IVE merch.

Reflecting on his journey, Davido shared, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the work it takes to get there. This time, I wanted to go all out, and I’m seeing the results.”

Spotify data underscores Davido’s growing global influence. In the past 12 months, his music has been added to over 12 million playlists worldwide.

The artist’s reach spans key markets including Nigeria, the U.S., U.K., South Africa, and France, with 34% of his listeners aged 18-24 and 41% aged 25-34.

As 5IVE continues to captivate listeners, this intimate event further solidified Davido’s position as one of Afrobeats’ leading voices, fostering a deeper connection between him and his dedicated fanbase.


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