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Air Freight Makes Slow Start in 2015, Nigeria & S/Africa Underperforming
The International Air Transport Association (IATA) released data for global air freight markets showing a 3.2% expansion in freight tonne kilometers (FTKs) in January 2015 compared to the same month last year.
The growth is slower than the average of 4.5% recorded for 2014.
On regional assessment, IATA said that African airlines grew cargo volumes 5.2%. While major economies such as Nigeria and South Africa are under-performing, regional trade activity is holding up.
There was much regional variation in the January performance.
Asia-Pacific, African and Middle Eastern airlines expanded strongly, but airlines in Europe and North and Latin America all reported demand contractions.
Although it is too early to be certain of a trend towards weaker air freight, there are at least two emerging factors which could negatively impact demand for air cargo in the coming months:
-Business confidence has been declining since mid-2014 and export orders tailed-off towards the end of the year
-A reversal of the positive trade-to-domestic production ratio which boosted cargo volumes last year
“January was a disappointing start to the year for air cargo. And it is difficult to be too optimistic about the rest of the year given the economic headwinds in Europe and growing concerns over the Chinese economy. Add to that the continuing trends of on-shoring production and trade protectionism and 2015 is shaping up to be another tough year for air cargo,” said Tony Tyler, IATA’s Director General and CEO.
Regional Analysis In Detail
Asia-Pacific carriers grew their FTKs 6.9% compared to January 2014, supported by an improvement in regional import activity. Japan’s expansion is helping regional volumes, but there could be concerns over the Chinese economy, which saw export orders contracting at the fastest pace in three years. Capacity rose 5.4%.
European airlines saw volumes fall 1.2% compared to a year ago.
The Eurozone is facing deflationary economic headwinds and the weakness of the Russian economy is also impacting demand.
Weak home demand is not being offset by North Atlantic and Asian growth opportunities. Capacity grew 3.6%, further weakening the load factor.
North American carriers experienced a 1.0% fall in FTKs. This decrease, however, is most likely due to the strong result that occurred in January 2014.
Underlying trends for North American volumes are positive. Trade is growing and the month-to-month comparison of FTKs shows expansion in January compared to December.
Capacity fell 2.8%, continuing the recent trend of improving load factor.
Middle Eastern carriers expanded FTKs 9.2%. The hub strategies of the leading airlines in the region are proving successful as network and capacity expansions help satisfy demand on international routes and serve inward trade to Middle Eastern economies. Capacity jumped 18.1%.
Latin American airlines suffered a 6.4% fall in FTKs compared to January 2014. The region continues to be affected by the weakness in the key economies of Brazil and Argentina.
Although other Latin American markets have increased regional trade in recent months, this has not yet translated into increased air freight demand. Capacity fell 2.0%.
African airlines grew cargo volumes 5.2%. While major economies such as Nigeria and South Africa are under-performing, regional trade activity is holding up. Capacity rose just 2.4%, strengthening the load factor.
World Cargo Symposium
The World Cargo Symposium will gather leaders from across the cargo value chain in Shanghai, China, from 10-12 March.
“The global air cargo industry continues to face challenges. While vulnerability to the economic cycles is beyond the control of any business sector, it is clear that the air cargo industry needs to do a better job of improving its value proposition.
“Shippers rightly demand modern processes. Taking e-air waybill penetration above 22% in 2014 was a strong signal that the e-cargo revolution is finally taking shape. This year’s World Cargo Symposium is an opportunity for the entire industry to sharpen further its focus on innovation, efficiency and high-quality service,” said Tyler.
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NAICOM Signs Agreement with NDPC on Data Protection in Insurance Sector
The National Insurance Commission (NAICOM), has signed agreement with the Nigerian Data Protection Commission (NDPC) with the aim of enhancing data protection within the insurance sector.
According to NAICOM, the Memorandum of Understanding (MoU) has as its objectives training and capacity building in the area of providing training to enhance awareness and skills in data protection, establishing privacy clinics by setting up specialised clinics to address data protection concerns and provide guidance.
NAICOM said other objectives of the agreement include conducting compliance activities, regularly monitoring and enforcing compliance with data protection regulations, promoting awareness in the area of educating insurance companies on the importance of data protection and the benefits of adhering to best practices.
Developing data protection guidelines through creation of specialized guidelines for insurance institutions to ensure they are equipped to handle data protection responsibilities effectively.
NAICOM said the collaboration marked a significant milestone in safeguarding the personal data of insurance policyholders and promoting trust in the insurance sector.
The commission said to ensure the effective implementation of the agreement, an implementation committee would be established. The committee, the commission said, would comprise of representatives from the two agencies, as well as other key industry associations, including the Nigerian Insurers Association (NIA) and the Nigerian Council of Registered Insurance Brokers (NCRIB).
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5 Benefits of MTN Mobile Ads for your Business
Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.
This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.
Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.
MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.
Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing
MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.
Data-Driven Insights:
Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences
Diverse advertising formats
This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.
Data-free solutions
MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.
Cost-effective
With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.
As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.
MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.
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Zuckerberg’s Mar-a-Lago Meeting with Trump: What It Means for Tech
Billionaire Facebook founder, Mark Zuckerberg met Wednesday with incoming US president Donald Trump at his Mar-a-Lago resort in Palm Beach, Florida, the latest sign of the Meta chief’s warming up to the president-elect ahead of his second term.
“It’s an important time for the future of American Innovation. Mark was grateful for the invitation to join President Trump for dinner and the opportunity to meet with members of his team about the incoming Administration,” a Meta spokesperson told CNN.
Politico was first to report Zuckerberg was spotted at Mar-a-Lago. It was not immediately known what the two discussed.
Zuckerberg was in touch with Trump in the months leading up to the election, according to a New York Times report. After the assassination attempt on Trump’s life in July, Zuckerberg told Bloomberg that Trump standing back up and pumping his fist in the air was “one of the most badass things I’ve ever seen in my life.”
In a book released this summer, Trump accused the Meta chief of “plotting” against him and threatened Zuckerberg with “life in prison” if he did “anything illegal” during the election.
“We are watching him closely,” Trump wrote, “and if he does anything illegal this time he will spend the rest of his life in prison — as will others who cheat in the 2024 Presidential Election.”
In an interview on Wednesday night on Fox News, Trump adviser Stephen Miller confirmed the meeting and said Zuckerberg “has been very clear about this desire to be a supporter of and a participant in this change that we’re seeing all around America all around the world, this reform movement Donald Trump is leading“
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