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Ajua Acquires WayaWaya

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Ajua, the integrated Customer Experience Management solution for businesses in Africa, has acquired WayaWaya, the Kenya-based Artificial Intelligence [AI] and Machine Learning [ML] known for its innovative Janja platform, which enables borderless banking and payments across apps and social media platforms, for an undisclosed sum.

WayaWaya founder and lead Janja product builder, Teddy Ogallo, joins Ajua as VP of Product APIs and Integrations.

The acquisition of WayaWaya allows Ajua to integrate Janja to automate much of the customer experience journey by integrating janja.me product into their product stack, closing the customer experience loop as the smart AI and ML built by WayaWaya gives SMEs the ability to automate responses and give the customer what they want, when they want it.

WayaWaya currently helps both individuals and businesses with intelligent messaging, across a number of social platforms, including Whatsapp, Facebook messenger, Telegram, and others, and allows its users to automate customer support and take cross-border payments.

As well as its vast reach with social platforms, WayaWaya is also integrated with global and African financial leaders including Mpesa, Airtel Money, Bankserv, First Data, Interswitch, Stripe, Flutterwave, Visa and MasterCard.

Launched in 2012, Ajua was built to solve the customer experience gap for businesses on the continent to drive business growth.

Ajua combines technology with customer experience, and has built a number of innovative products that deliver real time customer feedback at the point of service, for small and large businesses across Africa, with the goal to digitalize and  power  growth for over 45 million SMEs.

Current Ajua infrastructure partners and clients include GoodLife Pharmacy, Standard Chartered, FBNQuest, Safaricom, Total, Coca-Cola and Java House.

The acquisition of WayaWaya comes just one month after Ajua announced its partnership with Nigeria’s MTN for MTN EnGauge, an agile application that offers innovative customer management solutions.

The platform enables businesses access to digital payments using a unique USSD code, CRM tools, customer feedback channels, debt management and tracking, business and product promotions through mobile and social media channels.

Through its new product roll-out with MTN, Ajua is generating more data for its thousands of users, much of which can now be better automated and monetized through the products and services WayaWaya has built, including cross-border digital transfers, payments services and intelligent finance bots.

Speaking on the acquisition, Ajua Founder and CEO, Kenfield Griffith says, “The acquisition of WayaWaya is an important milestone for us, as we make a significant leap in ensuring the customer experience journey for businesses across the continent is seamless.

“Integrating WayaWaya’s technology significantly complements our product suite and gives us the ability to automate our clients’ businesses and grow their revenues, which is an extremely powerful proposition for our customers of all sizes, across Africa.

“From our experience in this area, we understand the CX fundamentals that drive growth for our customers and we want to bring this intelligence to SMEs across the continent.”

“The additional reach this acquisition brings allows Ajua to scale significantly within the SME vertical, as we provide our customers today, and in the future, the tools they need to grow in Africa and beyond.

“We continue to be bullish on the point that customer experience and customer engagement are the engine for growth for businesses across the continent and they are disciplines that are critical factors in driving productivity and revenue growth”.

The SME market in Nigeria alone is valued at $220 billion annually and projections reveal that businesses with Customer Relationship Management (CRM) have bolstered their productivity by 40 percent.

Ajua, the leader in the technology-powered customer experience market for the continent, uses data and analytics to connect companies with their customers in real time, helping businesses to better understand the nature of their customers and subsequently increase sales through smarter experiences.

Teddy Ogallo, founder of WayaWaya and new VP of Product APIs and Integrations for Ajua adds, “Ajua’s focus on introducing and scaling customer service and customer experience for the continent – and essentially how they help businesses deliver excellence for their customers – is something my team and I have long admired.

“Seeing how WayaWaya’s technology can complement Ajua’s innovative products and services, and help scale and monetize businesses, is an exciting opportunity for us, and we are happy that our teams will be collaborating to build something unique for the continent”.


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 OAU Taps Aderounmu, Tech Advocate as DVC  Academics

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Obafemi Awolowo University (OAU), Ile-Ife, has appointed  Professor Adesola Aderounmu, renowned computer scientist and technology advocate, as its new Deputy Vice-Chancellor (Academics).

 OAU Taps Aderounmu, Tech Advocate as DVC  Academics

 Professor Adesola Aderounmu

The decision, made by the university’s Senate, marks a strategic step towards aligning OAU’s academic vision with technological innovation and global best practices.

A distinguished scholar and leader in Computer Science and Engineering, Professor Aderounmu brings decades of experience to this pivotal role.

He has served as the Centre Lead for the African Centre of Excellence in Software Engineering and the Obafemi Awolowo University Knowledge Park (OAK-Park), where he has driven initiatives that advance technological innovation and academic excellence.

His leadership journey includes serving as Dean of the Faculty of Technology and Head of the Department of Computer Science, as well as President of the Nigeria Computer Society from 2015 to 2019. Under his stewardship, the Africa Centre of Excellence in ICT (OAK-Park) was established and has flourished, positioning OAU as a hub for digital transformation in Nigeria and across Africa.

“This is an opportunity to shape the future of education at OAU,” Professor Aderounmu stated. “I am committed to fostering an environment where ideas thrive.”

Professor Aderounmu’s appointment as DVC Academics carries significant implications for the information technology profession and industry in Nigeria and Africa.

His leadership is expected to further bridge the gap between academia and industry, aligning curriculum with emerging technological trends, and fostering research that directly addresses the needs of Nigeria’s evolving digital economy.

His commitment to developing high-level ICT talent will contribute to strengthening the nation’s capacity in critical areas such as artificial intelligence, cybersecurity, software engineering, and digital entrepreneurship.

As Nigeria and Africa continue to embrace digital transformation, this appointment signals a continued push for collaboration between universities and the technology industry, ensuring that graduates are equipped with globally relevant skills while advancing innovative research that supports the tech ecosystem.

This appointment recognises Professor Aderounmu’s unwavering commitment to research, excellence in education, and visionary leadership, and marks a significant milestone in the university’s ongoing mission to deliver impactful education and innovation for national and continental development.

 

 

 

 

 

 

 

 


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IviTrybe Hearts Takes Kindness Drive to Little Saints Home

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In a heartwarming demonstration of corporate social responsibility and community impact, IviTrybe Hearts, a key initiative driven by members of IviTrybe – a vibrant group of budding marketing communications specialists – visited the Little Saints Orphanage, Akowonjo branch.

The visit, part of IviTrybe’s ongoing commitment to societal betterment, was significantly supported by Pladis Foods Nigeria, which generously donated gift items and products.

IviTrybe is a social responsibility initiative of IVI PR, a dynamic public relations agency dedicated to not only elevating brands but also fostering positive societal impact. This initiative provides focused practical training covering brand strategy and public relations, directly addressing the critical issue of insufficiently skilled manpower within Nigeria’s Public Relations industry. Through the #IviTrybeHearts program, the group channels its growing expertise into meaningful community engagement.

During the visit, the IviTrybe Hearts team dedicated the day to creating a memorable and impactful experience for the children. Activities included extensive bonding and interaction sessions, where members engaged in games and companionship, fostering an atmosphere of joy and connection. Essential items were donated to support the orphanage’s daily needs, and motivational talks were delivered, inspiring the children with words of encouragement and hope for their futures.

Busari Toheeb Dolapo, IviTrybe Coordinator and spokesperson for the project, underscored the essence of the visit, stating, “For whom much is given, much is expected. We have been empowered through knowledge and mentorship at IVI PR, and it’s only right that we channel that privilege into making a difference. The smiles on the children’s faces today reminded us why giving back is non-negotiable.”

The management of Little Saints Orphanage expressed profound gratitude for the support and the tangible impact of the donations, emphasising how such gestures significantly improve the lives and spirits of the children under their care.

Through impactful initiatives like IviTrybe Hearts, IviTrybe continues to exemplify how youth-led action, empowered by practical training and a strong sense of responsibility, can effectively shape communities and enrich lives for the better.


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INTERPOL Report Shows Cybercrime is West, East African Most Dominant Security Concern

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Cybercrime has emerged as a dominant security concern across Africa, with more than 30 percent of all reported crimes in Western and Eastern regions linked to cyber activity, according to the newly released 2025 Africa Cyberthreat Assessment Report by INTERPOL.

The report, based on data from African member states and private sector partners, reveals that two-thirds of surveyed countries describe cybercrime as constituting a medium to high share of total criminal cases.

This highlights how cyber-enabled criminal activity is evolving rapidly across the continent. The report identified alarming spikes in scam attempts, with some countries witnessing a 3,000 percent increase in suspected scam notifications in the past year.

Neal Jetton, INTERPOL’s Cyber Crime Director, warned that the threat landscape is evolving faster than enforcement responses.

“This fourth edition of the INTERPOL African Cyber Threat Assessment provides a vital snapshot of the current situation, informed by operational intelligence, extensive law enforcement engagement, and strategic private-sector collaboration.

“It paints a clear picture of a threat landscape in flux, with emerging dangers like AI-driven fraud that demand urgent attention. No single agency or country can face these challenges alone,” Jetton stated.

In the past year, suspected scam notifications rose by up to 3,000 per cent in some African countries, according to data from Kaspersky, one of several private sector partners that work with INTERPOL’s cybercrime directorate

Online scams, particularly through phishing, are the most frequently reported cybercrimes across the continent. Ransomware attacks and Business Email Compromise (BEC) incidents are also increasing, particularly in Nigeria, Kenya, South Africa, and Egypt.

“Ransomware detections in Africa also rose in 2024, with South Africa and Egypt suffering the highest number, at 17,849 and 12,281 detections respectively, according to data from Trend Micro, followed by other highly digitised economies such as Nigeria (3,459) and Kenya (3,030),” it stated.

Incidents included attacks on critical infrastructure, such as a breach at Kenya’s Urban Roads Authority (KURA), and on government databases, such as hacks of Nigeria’s National Bureau of Statistics (NBS), the report stated.

 


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