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Aleph Opens Portal for Free Digital Marketing Course

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Aleph, global partner of the world’s leading digital platforms, announced the opening of a new opportunity to take the Digital Ad Certificate, a free and fully online training that allows graduates to certify in digital marketing to enter a growing industry.

 

This opportunity will include a MasterClass by Gaston Taratuta, CEO and founder of the company, who will share the learnings of his path to being selected as the world’s best entrepreneur in 2022.

This free 90-minute MasterClass will be live and online on March 23nd at 7PM Nigeria. Interested individuals can register through this link. The talk, titled “How to be an entrepreneur in the digital world,” will include Taratuta’s experience – which started with his own investment and ended with a company present in 115 markets – the story of “How to make soup with stones,” and a Q&A session.

The MasterClass is part of the Digital Ad Certificate, a global free online training and certification program in digital marketing aimed at people without prior experience. In addition to specific content, the training includes a cooperative learning methodology focused on teamwork, which generates constant exchange with the other people taking the classes. More than 7,000 students in 100 countries participated in the proposal, with a satisfaction ratio of 9.2 out of 10, according to surveys conducted with the students. The goal is to certify 50,000 people worldwide.

At the end of the course, students receive a certificate from Aleph, which also shares the profiles of the graduates with the thousands of clients it has globally. The training lasts three months and includes theory, information on various platforms, cases, assignments, and MasterClasses.

“When I started my path, I experienced difficulties accessing digital education, which is why we decided to make the Digital Ad Certificate available to everyone.

“This MasterClass summarizes my entrepreneurial journey and aims to inspire more people to get involved in digital marketing, one of the fastest-growing industries in the world that offers enormous development opportunities for individuals, small and medium-sized enterprises, and even economies in the region,” explained Gaston Taratuta, CEO and founder of Aleph.

With only $5,000, Taratuta founded IMS, the first company in Aleph’s portfolio, in 2005. The company quickly became the partner in the region of digital firms from Silicon Valley, which were starting to show their potential and appeal as platforms for brands.

In 2010, five years after its creation, IMS already had offices in Argentina, Brazil, Mexico, and Colombia and was consolidating its position alongside major digital platforms and collaborating with companies seeking new levels of attraction.

In 2017, with the acquisition of Httpool, the company embarked on a journey beyond the limits of the Americas, which was consolidated with the creation of Aleph Group Inc, a global company that in 2021 achieved unicorn status with a market valuation of over one billion dollars and a presence in more than 115 markets.

In 2022, Gaston Taratuta was selected as the “EY World Entrepreneur of the Year 2022,” a global competition for entrepreneurs that includes businessmen from more than 60 countries.

“Our goal as a company is to universalize access to digital advertising to unlock economic development worldwide. To achieve this, we need many more people with technical knowledge in digital marketing, and that is why Digital Ad Certificate is a great opportunity,” added Taratuta.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Court Fixes May 8 for Judgment in MultiChoice, FCCPC Dispute over Price Hike

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Justice James Omotosho of the Federal High Court in Abuja has fixed May 8 for judgment in the suit filed by MultiChoice Nigeria Limited against the Federal Competition and Consumer Protection Commission (FCCPC).

Court Fixes May 8 for Judgment in MultiChoice, FCCPC Dispute over Price Hike

Justice Omotosho fixed the date after lawyers representing the parties adopted and argued their written addresses for and against the suit.

The court had earlier restrained the Commission from taking “any administrative steps” against the plaintiff following an increase in the service price of two of its brands; DStv and GOtv.

The restraining order was a sequel to a formal request by MultiChoice seeking the court’s protection from planned sanction from the FCCPC, over the increase in the price of DStv and GOtv.

At the proceeding, the court granted the Commission’s request for an extension of time to regularise its processes and also allowed the plaintiff to withdraw its application for interlocutory injunction which has been overtaken by event.

Arguing its case, MultiChoice through Moyosore Onigbanjo, SAN, its lead counsel, submitted that the bone of contention is “whether the defendant have the right to control the price at which the plaintiff offers its services to the public.”

While acknowledging the regulatory powers of the Commission, the senior lawyer argued that the Act establishing the FCCPC did not confer on it the powers to regulate price or prevent anyone including the plaintiff from increasing its prices.

Besides, Onigbanjo stated that the issue of whether the defendant can regulate price has been litigated before between the two parties, adding that the Tribunal had held that the Commission has no powers to regulate prices of goods and services in the country, except the President of the Federal Republic of Nigeria.

The Plaintiff’s lawyer also submitted that even the president who is clothed with the powers to regulate prices has maintained “that his government does not believe in price control” but, that prices are determined by market forces of demands and supplies.

The plaintiff in addition submitted that if the FCCPC has no powers to control price “where does he have the powers to prevent the plaintiff from increasing price.

MultiChoice subsequently accused the Commission of discrimination, stating that all businesses in the country have been increasing their prices in line with economic conditions and inflation without the Commission raising an eyebrow, save with the plaintiff.

He, therefore, urged the court to grant all the reliefs sought in the suit.

While adopting his counter affidavit in opposition to the suit, Professor Joe Agbugu, SAN, lead counsel for the defendant, urged the court to first address the cause of action; which is the the issue of increase in the price of DStv and GOtv.

Agbugu disclosed that the Commission on February 25, wrote the plaintiff after it announced price increase effective from March 1, 2025.

According to the senior lawyer, MultiChoice was summoned to appear before the Commission on February 27, “they wrote that it was not convenient and proposed March 6. We then said that in the interim they should hold on with the price increment.”

Agbugu further stated that, “there was no issue of price regulation or fixing as at the time the action commenced.”

Besides, he claimed that the statute establishing the FCCPC, gave it “powers to check exorbitant pricing” and also powers to “regulate abuse of dominant position in the market” as it relates to prices and passing of cost to the consumer.

“The plaintiff occupies a dominant position in the television and entertainment,” Agbugu claimed, adding that the case before the court is not of price regulation but the powers of the Commission to investigate prices that are deemed exploitative and abuse of dominant position.

“The Commission is not to tell you to use price A or B but to determine that the price is exploitative” he said, “they ran away to be investigated over their planned action.

“Our action is not about price fixing; the issue is about whether the price is exorbitant…the mandate of the Commission is to protect the consumer.”

Reacting to the claim of discrimination, defendant’s lawyer, submitted that, “abuse of dominant position qualified them to be singled out for exorbitant pricing.”

Agbugu subsequently urged the court to strike out the suit and dismiss it because it attacks the major task of the Commission of protecting consumers.

“The suit should be dismissed and the plaintiff returned to us for investigation,” he added.

Responding, Justice Omotosho announced that, “judgment is reserved to May 8.”

 

 


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AFRIMA Collaborates with BridgeAfric and UNESCO for Lagos Global Music Workshop

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Lagos is set to welcome top music business leaders, celebrities, business executives, and creative industry professionals from around the world as All Africa Music Awards, AFRIMA, partners with bridgeAfric, and UNESCO to host the Showbiz101 Global Workshop and Music Creation Camp.

The event, scheduled to take place from March 26th to 29th, 2025 aims to train young creatives, foster international collaborations, and further enhance the capabilities of creators and professionals along the value chain of music production and business.

Adenrele Niyi, Chief Experience Officer, (CXO), AFRIMA, said the partnership with bridgeAfric on the event underlined the AFRIMA institution’s commitment to empowering Africa’s creative industry.

“As AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by empowering Africa’s creative industry and by providing platforms for artists to collaborate, grow, and break boundaries. Partnering with bridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer. This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry,” Niyi said.

The AFRIMA CXO added that the event aligns with AFRIMA’s seven pillars, which include the Music Awards, Music Festivals, AFRIMA Creative Academy, Talent Discovery and Promotions, Music Business Hub, Advocacy, and Advisory & Policy Debates. “Our goal is to reinforce Africa’s position as a moving powerhouse on the global music scene—one hit, one artist, one opportunity at a time and we are excited to be at the fore front of driving this initiative,” she concluded.

According to Victoria Nkong, President of bridgeAfric who is also an Associate Producer for AFRIMA, the workshop aims to support the future of Africa’s creative industry by focusing on key areas including the need to educate and train young talents, saying, “We believe learning is essential to solving problems in the entertainment industry. This workshop will equip young people with the skills and knowledge they need to succeed.”

She said the event will feature performances, training sessions, and recording opportunities for artists.

Nkong added that the five-day event will bring top musicians together for a three-day global music camp, where they will create songs as a team. “By the end of the camp, we will have a global EP featuring top African stars from different countries,” she said.

“Another goal of the workshop is to help artists reach new audiences by connecting them with international music executives. This will open doors for them to promote their music in different parts of the world.”

Some of the top artists who have confirmed their participation in the conference and recording camp are Juma Jux from Tanzania, Nadia Nakai from South Africa and DJ Neptune from Nigeria. Ivory Coast will be well represented by global music superstars like the AFRIMA Award winner Didi B, Himra, Suspect 95, Kikimoteleba, Goulam, and Gabin Bao.

Other notable participants include Bizzle Osikoya, Co-founder of The Plug Entertainment, and Sesan Adeniji, General Manager of Vybz FM.

From Algeria, DJ MohGreen will bring his expertise, while Eric Bellamy from Live Nation Paris, France will contribute his knowledge of the global music industry. Sonia Aimy from Canada and Wendy Harawa from Malawi are also expected.

In addition to the workshop and music camp, Nkong said a welcome Industry party is scheduled for Wednesday to officially receive the participants.

She added that registration is free for music producers, songwriters, and artists who want to learn, network, and advance their music careers.


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We’re Confident in the Super Eagles – Karl Toriola

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MTN Nigeria, the official telecommunications partner of the Nigerian Football Federation (NFF), has reiterated its unwavering support for the Super Eagles following their spirited draw with Zimbabwe in the World Cup qualifier match at the Godswill Akpabio Stadium in Uyo, Akwa Ibom.

Building on the momentum from their recent victory against Rwanda, MTN Nigeria had expressed strong backing for the national team ahead of the crucial fixture.

Tobe Okigbo, MTN Nigeria’s Chief Corporate Services & Sustainability Officer, stated before the game, “We are confident in the team’s ability to make Nigeria proud and qualify for the World Cup.”

Despite the draw, MTN Nigeria’s CEO, Karl Toriola, maintained a positive outlook. “While tonight’s outcome wasn’t what we hoped for, we remain steadfast in our support for the Super Eagles.

“This result is just part of the journey towards World Cup qualification, and we believe in the team’s resilience and ability to succeed,” Toriola said.

The match showcased the Super Eagles’ grit and determination as they found their rhythm against the Zimbabwean side.

Nigeria scored the first goal, demonstrating their prowess and fighting spirit, although the match ultimately ended in a draw.

This result has added to the excitement of Nigeria’s path to the 2026 FIFA World Cup.

MTN Nigeria, which signed a deal with the NFF in 2021 as the Official Telecoms Partner, has been a constant pillar of support for Nigerian football for over two decades.

The company’s commitment extends from grassroots to national levels, investing significantly in the development of local football.

“Our support for the Super Eagles and all national teams is part of our long-standing tradition,” Toriola added.

“We are building a sustainable legacy of collaboration, growth, and development in the football space.

“Tonight’s result doesn’t change our belief in the team’s potential to make all Nigerians proud on the global stage. We believe in our Eagles.”

As the Super Eagles regroup and prepare for their next qualifier, MTN Nigeria has called on all Nigerians to rally behind the team.

The company emphasized that this is a crucial time for unity and continued support, expressing confidence that the Super Eagles will overcome this challenge and strive towards securing a spot in the 2026 FIFA World Cup.


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