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General News

AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making

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AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform.

The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer’s acquisition of oolo comes as a part of the company’s continuing mission to empower brands with the most comprehensive decision-making platform in the constantly evolving digital ecosystem.

As marketing, growth and monetization teams expand their responsibilities and strategies for acquiring, engaging, and monetizing customers, the need for informed decisions made in real-time, at scale, significantly increases.

Responding to these challenges, oolo harnesses AI’s full capabilities to enhance growth strategies – from full-funnel acquisition, monetization, and retention – providing immediate actionable insights and time-sensitive alerts to instantly optimise return on ad spend (ROAS), media revenue, and retention. By continuously monitoring entire datasets, the crucial insights and predictions delivered by oolo’s powerful AI would otherwise remain hidden or require weeks of work by teams of data analysts to uncover.

Now part of AppsFlyer, oolo will also be integrated into AppsFlyer’s growing Privacy Cloud Marketplace, pioneering how AI products can address the primary issue of signal loss and utilise the data within customers’ Data Clean Rooms to deliver additional value through data collaboration with a privacy-by-design approach.

“Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making,” said Oren Kaniel, CEO and co-Founder at AppsFlyer. “oolo’s unique technology, team and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams.

“The combination of oolo’s innovative technology with AppsFlyer’s industry leading measurement platform offers brands new opportunities to harness AI’s full capabilities to optimise their growth and monetization strategies.

“We believe the future of data-driven decisions is in smart AI rather than the static tools which are common today, and oolo’s cutting-edge AI technology enables us to better serve the increasing demands of our customers and meet their evolving needs.”

AppsFlyer’s strategic move with the acquisition of oolo aligns with the increasing integration of AI technologies in diverse markets worldwide, particularly in regions like Africa, where AI adoption is gaining momentum.

According to a recent report from Policy Center, AI tech is growing across Africa, with over 2,400 companies specialising in AI, 41% of which are startups, and estimates indicate that the technology could contribute $1.2 billion to the continent’s GDP by 2030. With the African continent experiencing rapid digital transformation, businesses are seeking innovative AI-driven solutions to optimize decision-making and drive growth.

AI’s role in Africa’s business landscape presents immense opportunities for AppsFlyer. Leveraging oolo’s advanced AI-powered capabilities, AppsFlyer aims to assist businesses across Africa in navigating the complexities of marketing, growth, and monetization strategies. By tapping into the power of AI, AppsFlyer can offer tailored solutions that address the unique challenges and opportunities within the African market, empowering businesses to make data-driven decisions, maximise ROI, and unlock their full growth potential.

“We are thrilled to announce oolo’s strategic acquisition, bringing cutting-edge AI tools to the African region. Africa is one of the fastest-growing regions in the global app market, presenting a huge opportunity for marketers and developers alike.

This move is poised to revolutionise operations, allowing marketers to efficiently manage their time and concentrate on previously challenging tasks.

The impact extends beyond operational enhancements, fostering innovation and growth. With a significant increase in ROI expected, we are committed to driving positive change and economic growth in the region through the deployment of advanced AI solutions” says Michael Zaitsev, Managing Director for Africa & CIS at AppsFlyer.

oolo delivers a constantly updated alert system that makes it easy to detect anomalies, identify immediate growth opportunities, prevent and correct inefficiencies that help solve the daily optimization challenges growth marketers face. By using data from marketing campaigns to train itself to understand what’s normal and what’s not, oolo surfaces and prioritises the most urgent, important and granular insights so marketing, growth and monetization teams are able to gain a competitive advantage and achieve better results with less effort.

AppsFlyer’s acquisition of oolo is the company’s second this year, following its recent acquisition of devtodev, a full-cycle data analytics solution for game and app developers. oolo and devtodev will be among the first applications within AppsFlyer’s recently launched Privacy Cloud Marketplace, and will enable all data, analytics and AI providers to build their products using AppsFlyer’s APIs and seamlessly integrate their services without moving or sharing user data with external parties.

“It’s an exciting time for us at oolo,” said Yuval Brener, CEO of oolo. “This acquisition is set to blaze a trail in the data analytics space as we join forces with AppsFlyer to provide state-of-the-art data monitoring technologies for brands around the world. With AppsFlyer’s proven track-record, large client base, and privacy-preserving architecture, our customers will benefit from an integrated approach to growth decision-making unlike anything seen before.”

 


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General News

SERAP Asks National Assembly to Drop Bill to Jail Nigerians who Fail to Vote

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Tajudeen Abbas, speaker of the House of Representatives, and Godswill Akpabio, Senate president
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Socio-Economic Rights and Accountability Project (SERAP) has urged Godswill Akpabio, Senate president, and Tajudeen Abbas, speaker of the House of Representatives, “to immediately withdraw the oppressive bill which contains repressive provisions to jail any Nigerian of voting age for six months and/or impose a fine of N100,000 on them if they fail to vote in national and state elections.”

SERAP Asks National Assembly to Drop Bill to Jail Nigerians who Fail to Vote

SERAP urged Akpabio and Abbas to instead “amend the Nigerian Constitution 1999 [as amended] and the Electoral Act 2022 to remove constitutional immunity for state governors and their deputies who commit electoral offences, including vote-buying, to facilitate the investigation and prosecution of perpetrators.”

SERAP also urged Akpabio and Abbas “to amend the Nigerian Constitution and the Electoral Act to explicitly prohibit the appointment of members of any political party as resident electoral commissioners (RECs) of the Independent National Electoral Commission (INEC).”

There is currently in the National Assembly a ‘Bill for an Act to Amend the Electoral Act 2022 to Make It Mandatory for All Nigerians of Majority Age to Vote in All National and State Elections and for Related Matters.’ The bill seeks to make voting compulsory and prescribes a six-month jail term or a fine of N100,000 or both for non-compliance.

In the letter signed by Kolawole Oluwadare, deputy director, SERAP at the weekend,  the organisation said: “Jailing eligible Nigerians for deciding not to vote would be entirely inconsistent and incompatible with the letter and spirit of the Nigerian Constitution and the country’s international human rights obligations.”

SERAP said, “Rather than proposing bills that would severely punish Nigerians who may decide not to exercise their right to vote, the National Assembly ought to propose bills to remove constitutional immunity for governors and their deputies who commit electoral offences and undermine the integrity of the electoral process.”

According to SERAP, “The most effective way to solve the perennial voter apathy is to create a safe and conducive environment, combat the impunity of high-ranking politicians who commit electoral offences, and generally improve the electoral process to encourage the citizens to come out to vote, and not to send them to jail.”

The letter, read in part: “Should the National Assembly fails to drop the bill prescribing a six-month jail term for eligible Nigerians who decide not to vote in national and state elections, and should any such bill be assented to by President Bola Tinubu, SERAP would consider appropriate legal action to challenge the legality of any such law and ensure they are never implemented.”

“The idea of compulsory voting and jailing citizens for not voting is impracticable, unnecessary and unlawful. The right to vote is part of citizens’ right to participate in their own government and the choice of whether to exercise it is personal.”

“The right to vote includes the right not to vote. If the right to participation is a right of the citizen, she/he must be free to decide whether or not to exercise it.”

“Because the notion of a democracy exists by virtue of the consent of the citizens, voters must get to choose how they exercise consent, not be forced to the polls like ‘cattle to the slaughter.’”

“The National Assembly ought to propose bills to reduce the influence of money in politics, and encourage and not compel the exercise of the right to participation.”

“The proposed bill is a blatant violation of the right to political participation, which is guaranteed under section 14(1)(c) of the Nigerian Constitution, article 25 of the International Covenant on Civil and Political Rights and article 13 of the African Charter on Human and Peoples’ Rights to which Nigeria is a state party.”

“SERAP also urges you to amend the Nigerian Constitution and the Electoral Act to include explicit mandatory provisions on internet voter registration, and the use of modern technology, including in casting and counting, voter registration and systems for reporting results.”

“Amending the Nigerian Constitution and the Electoral Act to explicitly include the right of eligible Nigerians to vote and to vote securely would enhance the effective enjoyment of their right political participation and representative democracy.”

“It would rebuild public confidence in the ability of the National Assembly to effectively perform its constitutional responsibilities.”

“Any amendment of the Nigerian Constitution and the Electoral Act must include bills to address and punish governors and their deputies and their agents who commit electoral offences including voter suppression, voter intimidation and the destruction of polling units or theft of election materials.”

“It is important for the National Assembly to introduce and pass bills that would effectively rein politicians who continue to abuse the electoral rules to distort and undermine the right to participation with almost absolute impunity.”

“Removing constitutional immunity for governors and their deputies who commit electoral offences would address the brazen impunity for electoral and human rights crimes which frequently characterise the country’s elections.”

“The major problem facing the country’s democracy is the lack of respect for Nigerians’ right to participation and the concomitant lack of trust in election results. If citizens do not believe in the election process, then the entire system of democratic government becomes a questionable enterprise.”

“The crisis confronting Nigerian elections and lack of public trust and confidence in the electoral process can be addressed if the right of Nigerians to vote and to vote securely is explicitly recognized in the constitution as justiciable right.”

“Nigerians do not currently enjoy explicit right to vote and to vote securely. Although the Nigerian Constitution 1999 [as amended] provides in Section 14(1)(c) that, “the participation by the people in their government shall be ensured in accordance with the provisions of this Constitution”, this is not recognized as legally enforceable human right.”

“Nigerian election laws ought to be such that would give effect to the electorate’s will and uphold the popular mandate through clean, fair, and honest elections. The right to vote in a democracy is important because so many other matters depend upon its exercise.”

 


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FG to Elevate Enugu Tech Festival to National Event – Minister

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Dr. Bosun Tijani, minister of Communication, Innovation, and Digital Economy, has annunced plans to elevate Enugu Tech Festival (ETF), to a national event.

FG to Elevate Enugu Tech Festival to National Event – Minister

Enugu Tech Festival is scheduled for May this year,

The minister during a working visit to Enugu State, disclosed plans to personally attend the festival and ensure its expansion to attract tech professionals from across the country.

The Enugu Tech Festival would help to strengthen the ongoing collaboration between the state and the federal government in advancing technological innovation, digital infrastructure, and entrepreneurship in the southeast region.

Commending the leadership of Governor Peter Mbah, Tijani praised his vision for fostering innovation and technological development in Enugu.

He lauded the governor’s achievements in critical sectors such as infrastructure, education, and industry, highlighting how the advancements lay the foundation for a vibrant digital economy that will empower the state’s youth.

The minister outlined a series of groundbreaking initiatives aimed at further transforming Enugu’s technological landscape.

One of the most significant announcements was the launch of the Project 774 Connectivity Initiative, a project designed to bring internet access to all 17 local government secretariats across the state.

Powered by Galaxy Backbone and NIGCOMSAT, the initiative will ensure seamless connectivity for government offices and the public, facilitating efficient governance and service delivery.

The collaboration between Galaxy Backbone and Enugu State will lead to the establishment of a Digital Innovation Complex.

The complex will serve as a hub for technological growth, digital innovation, training, and entrepreneurial support.

It will also connect over 200 state-owned institutions, including schools, healthcare centers, and government offices, to reliable internet services, further enhancing the state’s digital infrastructure.

Tijani announced the federal government’s plan to extend internet access to underserved areas in the state through the Universal Service Provision Fund (USPF).

“This effort will include the installation of a new base station and the laying of 15 kilometers of fiber optic cable to provide high-speed internet.

“As part of this initiative, computer laboratories will be set up in one secondary school and one tertiary institution in Enugu,” he said.

He also announced plans to establish an Artificial Intelligence (AI) Regional Centre at the University of Nigeria, Nsukka.

“This centre will become a focal point for AI research and development in the South East, offering state-of-the-art facilities to foster innovation in artificial intelligence”, he added.

“As part of this initiative, we plan to train 100 cybersecurity professionals in Enugu, boosting the state’s cybersecurity capabilities as part of a nationwide effort.

“The Digital Literacy for All (DL4ALL) initiative, will train 1.155 million Enugu residents in essential digital skills by 2027.

“This program will prioritise underserved groups, including artisans, market women, civil servants, and students, ensuring that everyone has the opportunity to engage with the digital economy,” he said.

The minister also expressed satisfaction with the success of the 3MTT Programme in Enugu, which has already received over 14,000 applications, adding that the program aims to empower the youth by equipping them with the skills necessary to thrive in the digital economy, to train over 150,000 fellows in the state.

Other key projects unveiled included the establishment of a Tier III Data Centre, a Co-working Space for tech entrepreneurs and SMEs, and an Incubation Hub to support innovation and provide mentorship and funding to tech startups.

 

 

 

 

 

 

 


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NCS to Launch Electronic System for Cash Declarations at Airports

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Nigeria Customs Service (NCS) is set to introduce an electronic declaration system to streamline and enhance compliance for travelers carrying cash into or out of Nigeria.

NCS to Launch Electronic System for Cash Declarations at Airports

Speaking in an interview with the News Agency of Nigeria (NAN) in Abuja, Abdullahi Maiwada, NCS spokesperson, emphasized that the initiative aligns with efforts to strengthen Nigeria’s anti-money laundering framework and reinforce financial regulations.

“The Nigeria Customs Service (NCS) has announced the deployment of an Electronic-Currency (E-Currency) declaration form as part of its anti-money laundering measures for travelers carrying cash into and out of Nigeria,” NAN reported. The system will require travelers carrying amounts exceeding the legal threshold to declare them before arrival or departure.

Maiwada further explained the process, stating, “We have developed a system where, even before leaving your point of origin, you can scan a QR code, access the form, fill it out, and we will be able to see it from here.”

He noted that the initiative, set for rollout soon, will enhance monitoring and facilitate information sharing with relevant authorities.

Under the Anti-Money Laundering (Prevention and Prohibition) Act 2022 and the NCS Act 2023, travelers carrying over $10,000 (about N15.4 million) or its equivalent in negotiable instruments must declare the funds to Customs authorities.

To boost awareness, the NCS is working with airline operators to inform travelers through onboard announcements and plans to reinstate signage at airports and border points in English and French.

The move comes as part of broader efforts to tighten financial controls following a recent case at the Murtala Muhammed International Airport (MMIA), where Customs officials seized $578,000 from a passenger attempting to evade currency declaration regulations.

 

 


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