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Broadcasting

BBN to Boost Nigerian Economy by N2Bn-Experts

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The ongoing edition of hit reality television show, Big Brother Naija (BBN), which kicked off on Sunday, will bring an estimated N2billion into the Nigerian economy, financial sector sources have disclosed.

BBN to Boost Nigerian Economy by N2Bn-Experts

MultiChoice, producers of the show, explained sources, have had to ensure that the show, holding in the middle of the COVID-19 pandemic, is held under much stricter measures in conformity with the public health and safety protocols.

According to financial sector sources, MultiChoice’s investments in the show have risen to N2billion because of capital intensive projects necessary for the successful hosting of the show.

These include the addition of 250sqm to the 1800sqm Big Brother House, provision of furniture, technical equipment and other safety systems.

The costs are said to be exclusive of production, marketing, talent performances and other sunk costs absorbed by the pre-existing Big Brother House.

Huge sums of money, said sources, have been expended on items such as building design permits, civil engineering works, landscape management, heating ventilation and air conditioning as well as mechanical and electrical systems upgrade.

Similar outlays have been made to ensure the upgrade of acoustics to studio specifications, purchase of power generators, water purification, information technology facilities and adaptation of the Big Brother House to conform with COVID-19 protocols.

A recent report by Accenture estimated that MultiChoice invested $428million between 2015 and 2019 in local content production, the larger slice of which many believe went into the production of BBNaija.

The show has generated direct and indirect employment opportunities for Nigerians in marketing, Public Relations, production and sponsorship, who have been working from home and on MultiChoice’s monthly payroll.

Also involved are hundreds of photographers, disc jockeys, interior decorators and an assortment of other small and medium sized business owners contracted as vendors to supply food, clothes, toiletries to the house for the duration of the show.

BBNaija Season 5 will run for 10 weeks and be broadcast live round-the-clock on DStv and GOtv.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Broadcasting

MultiChoice Nigeria Slashes Decoder Price by 50 Percent, Offers Free Upgrades

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MultiChoice Nigeria has slashed the price of its DStv decoder from N20,000 to N10,000, representing a 50 percent drop, in a aim at attracting attract more customers and curb declining subscriptions.

MultiChoice Nigeria Slashes Decoder Price by 50 Percent, Offers Free Upgrades

The campaign, titled “We’ve Got You,” was launched on June 16 and will continue until July 31.

Also, as part of its efforts to ease economic pressure on households and improve access to digital TV services, the campaign offers a free upgrade for both active and returning customers.

Speaking on the campaign, John Ugbe, chief executive officer (CEO) of MultiChoice Nigeria, said the initiative reflects the company’s commitment to rewarding loyalty and enhancing daily viewing experiences.

“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe said.

“The ‘We’veGot You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.

“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.

“This means more channels, more shows, and more reasons to tune in every day.”

The development comes amid MultiChoice Nigeria’s legal battle with the Federal Competition and Consumer Protection Commission (FCCPC) over price hike.

 


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Qatar Airways Top Brass Face Court Action in Nigeria Over FCCPC Charges

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Federal Competition and Consumer Protection Commission (FCCPC) will, on Oct. 7, arraigned the Chief Executive Officer (CEO) of Qatar Airways, Mr Temi Birdzell, alongside the company and its top officers, over allegations bordering on breach of FCCPC Act, 2018.

The defendants will be arraigned before Justice James Omotosho of the Federal High Court in Abuja.

Others to be arraigned with Birdzell are Stella Ihediwa, the Account Manager of the airline; Kennedy Chirchir, the Country Manager and Eva Ojeje, who is the Sales Manager of the company.

Although the arraignment was scheduled for Tuesday, the matter could not proceed.

Upon resumed hearing, none of the defendants was in court.

When the matter was called on Tuesday, none of the defendants was in court due to improper service of the court documents, including the hearing notice, on them.

FCCPC.’s lawyer, Chizenum Nsitem, told the court of their inability to serve four of the defendants, although the company was served.

Nsitem then sought an adjournment to enable them do the needful and the judge adjourned the matter until Oct. 7 for the defendants to take their plea.

The News Agency of Nigeria (NAN) reports that the commission, in the charge marked: FHC/ABJ/CR/200/2025, dragged Qatar Airways, Birdzell, Ihediwa, Chirchir and Ojeje to court as 1st to 5th defendants respectively.

FCCPC, in the application dated May 26 but filed May 27, had preferred a two-count charge against the defendants.

The defendants were alleged to have failed to appear before FCCPC in compliance with a lawful summons of the commission dated Sept. 6, 2024, and thereby committed an offence contrary to and punishable under Section 33 (3) of the Federal Competition and Consumer Protection (FCCPC) Act, 2018.

They were also accused to have on Sept. 18, 2024, intentionally withheld the production of documents in compliance wth a lawful summons of the commission, thereby committed an offence contrary to and punishable under Section 111 of FCCP Act, 2018.

In count three, they were alleged to have on Sept. 18, 2024, engaged in the contravention of the consumer rights, thereby committed an offence contrary to Section 124(1) and punishable under Section 155 of the same Act.


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Global recognition for African communications agency as Irvine Partners CEO joins UK PR power list

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Irvine Partners (IP) is proud to announce that its CEO, Rachel Irvine, has been named to the prestigious Women in PR 40 over 40 power list in the United Kingdom.

Rachel-Irvine-CEO-Irvine-Partners

Rachel-Irvine-CEO-Irvine-Partners

This recognition celebrates women in leadership who have demonstrated exceptional leadership, driven change, and championed effective staffing strategies within the industry.

“This list celebrates the vision and lasting impact of women who continue to lead with purpose,” says Rachel Irvine.

The honour not only spotlights Rachel Irvine’s achievements but also underscores the strategic advantage of Irvine Partners’ approach to assembling the most effective teams.

This emphasis on broad perspectives and a range of experiences has propelled the agency from its South African roots to international acclaim, with wholly owned offices now thriving in the UK, Germany, Kenya, Nigeria and Ghana.

The proudly woman-owned and led agency gets that securing the right talent, regardless of background, is a direct business advantage. Three in every four of its employees are women, with people of colour comprising 60% of its global staff.

IP cultivates a workplace where varied expertise is valued. Its talent strategy allows its teams to bring unique insights to complex client challenges that can only be navigated with a nuanced understanding of audiences across its six regions.

IP’s emphasis on its people and culture is crucial to how the agency maintains long-term client relationships with global industry giants such as Google, Spotify, Uber, TikTok and Salesforce.

“Good ideas don’t carry passports,” Irvine adds. “Our global success isn’t just about market expansion; it’s a testament to the power of diverse perspectives and a culture where entrepreneurial spirit thrives, consistent excellence is expected, and everyone’s potential is actively grown.

“As we’ve grown from Woodstock in Cape Town to Westminster, London, we’ve built an environment where every team member is actively coached and cultivated to excel. This ethos isn’t just a moral compass; it’s our strategic asset.”

The Women in PR 40 over 40 power list addresses ageism in the PR industry, a bias that research shows disproportionately affects women from the age of 40 onwards. Rachel Irvine’s inclusion is a strong counter to this trend, highlighting the significant value experienced professionals bring to the industry. “Grumbling about a stacked deck seldom yields results,” advises Irvine.

“If you’re in a place that doesn’t serve or support you, leave. Back yourself and find your tribe.”


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