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Big Brother Naija; Tobi Bakre, Cee-C, Uriel’s Journey To Stardom

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Season 4 of the hugely popular Big Brother Naija reality TV show is due back on our screens this year according to organizers of the show, MultiChoice Nigeria.

In just three months since this was revealed, the show – and all that it represents – has generated a lot of excitement and frenzy among viewers who are anticipating the next stars that will emerge from this competition.

Speaking about stars: no matter what side of the divide you sit on, you will admit that BBNaija is a great talent factory where stars are made.

By just becoming one of the housemates on the show, you can be propelled to heights unimagined and unlock doors to many opportunities.

With the help of a ‘Big Brother’, ex-housemates achieve a boost in their career trajectories which would have hitherto taken years to achieve.

For instance, pre BBNaija season 3 Double Wahala, Tobi Bakre wasn’t a household name. It was in fact his older brother Femi Bakre, the founder of Kraks, a comedy brand with over 2 million followers across social media platforms, who had some level of popularity.

Tobi was a low-key guy who worked in a bank and took up photography as a ‘side hustle’.
He was about your average Nigerian youth who had dreams of making it big and making his mark in the creative industry.

Those hopes and dreams took a big leap when he went into the BBNaija house. Although he did not win, emerging second runner-up was in no way a small feat.

He has since risen to become one of the most liked personalities in the Nigerian social media space recording a spike in followership by 450% since the show ended, as he revealed in an interview with The Guardian.

In real life, his new-found fame fetched him some mouth-watering deals with big consumer brands including Unilever, Amstel Malta and Jumia.

He has also taken up some acting gigs and is currently the star of one of Africa Magic’s shows, Hustle.

Speaking on his time on Big Brother Naija, Tobi says it helped him discover some skills he was oblivious of such as being able to create things with his hands.

“It (BBNaija) helped me recognize some of my talents actually not just to myself, but to the ever-growing audience. That kind of sets you on the path already”, he was quoted to have said in an interview.

When Cynthia Nwadiora aka Cee-C stepped on stage and made her way into the BBNaija Double Wahala house, no one envisaged the firebrand she would be! Cee-C was unarguably the most controversial of the lot and she didn’t care whose ox was gored as she made known her views and opinions on subject matters – and fellow housemates.

After 85 eventful days in the house, she came in second place, missing the number one spot by a few votes. Cee-C, a lawyer, worked as an outdoor advertising practitioner and was relatively unknown before going into the BBNaija house.

Today, not only does she have 1.4million followers (and counting) on Instagram, she has become a fashion influencer and has worked with brands like Nairabet, Amstel Malta, Huawei Mobile and House of Lunettes.

She recently launched her sportswear line, Cegar, which has so far been a major hit among her fanbase.

Hate her or love her, you cannot deny her presence in the social media influencer space. She reportedly charges an average of N500,000 to advertise for brands on social media and her followers which she refers to as ‘spartans’ make a good study of celebrity fan love and loyalty.

She is forever grateful to the platform BBNaija presented because according to her, “I probably would have never gotten elsewhere!”

In 2017, Uriel Oputa was an upcoming musician who needed the big platform that Big Brother Naija presented. During her time in the BBNaija See Gobbe house, Uriel was popular for her melodramatic yet entertaining diary sessions.

After finishing in 9th position, Uriel bagged several endorsements and hosting gigs for some big brands such as Maggi, PayPorte, Pedini – Bosch Nigeria, Peak Milk etc.

She currently has over 800 thousand followers on Instagram, a thriving wig business and is still a force to be reckoned with in the entertainment industry.

Perhaps the most fascinating thing about these ex-housemates is that none took the prize money home.

They all dropped out of the competition at different stages and yet are celebrated successes in today’s pop culture.

It goes without saying that the BBNaija platform is one that offers a plethora of opportunities. How well you maximize it is entirely your call!


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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King Shipping Felicitates with Aluo, NNL Chairman as He Bags Sports Administrator of the Year Award

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A leading shipping company in the country, King Shipping Trading Maritime Services Limited has congratulated the Mr. George Aluo, chairman of Nigerian National League ( NNL),  on his nomination for the Sports Administrator of the Year Award by the Imo State Chapter of Sports Writers Association of Nigeria ( SWAN).

In a congratulatory message he personally signed, the Managing Director/ Chief Executive Officer of the company, Bob  Chukwuma Hyacinth, the company described Aluo as a Sports administrator per excellence whose nomination for the award did not come as a surprise to anyone.
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The award to Mr. George Aluo, is well deserved and did not come to us as a surprise considering the various transformation he has brought to the country’s second tier League within a short period of time of being n charge of the league.
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As he receives this award, we urge him not to relent in his efforts at making the NNL a household league in the country but to see it as a call to more meritorious service to the country”, concludes the statement by the company whose operations  covers Ship Chandelling, Ship handling and repairs, supply of Diesel, commodities , beverages , shipping logistics, clearing and forwarding.
Meanwhile, the company has also congratulated the wife of the Managing Director Mrs.Loretta Bob-Chukwuma on her birthday.

In a congratulatory message, the CEO described her as his pillar of success and prayed that God Almighty will continue to clothe her with garment of blessing, and good health
” I also want to use this occasion to congratulate my wife who is a year older today.

She has been the pillar of my success and I pray that the Almighty God will continue to bless her, clothe her with garment of blessings and good health as well as give her long life and prosperity to celebrate many more years in good health.”


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Northern Broadcasters Sue Arewa 24, 7 Others over Licensing   

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Board of Trustees of the Northern Broadcast Media Owners Association (NBMOA) has filed a lawsuit against the broadcast company Arewa 24 Limited and seven other entities, alleging they are operating without proper licenses.

Northern Broadcasters Sue Arewa 24, 7 Others over Licensing   

The case, set for hearing before Justice Omotosho at the Federal High Court in the Federal Capital Territory (FCT), lists the National Broadcasting Commission (NBC), the Federal Ministry of Information and National Orientation, the Advertising Regulatory Council of Nigeria (ARCON), the Federal Competition and Consumer Protection Council (FCCPC), MIPAN, MultiChoice, StarTimes, and ADVAN as defendants.

In a statement issued in Abuja, Alhaji (Dr.) Ahmed Tijjani Ramalan, chairman of the NBMOA Board of Trustees, highlighted concerns that the unlicensed operations of the defendants pose a threat to Nigeria’s established legal and competitive media landscape, impacting media owners and audiences nationwide.

Ramalan stated, “Our objective is to ensure a fair, regulated media environment in line with established broadcasting standards, while maintaining a commitment to the rule of law.”

The NBMOA affirmed its commitment to lawful broadcasting standards and noted that it would refrain from further public comments until the legal proceedings are concluded to respect the judicial process.

Stakeholders in Nigeria’s broadcasting industry are closely watching the case, as its outcome could have significant implications for media regulation and licensing across the country


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Africa’s AI Transformation: Unlocking Potential and Driving Progress

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By Matt Brittin, President of Google Europe, the Middle East and Africa

AI has the potential to drive progress and prosperity across the world. But nowhere is this more apparent than on the African continent. The next decade is set to be Africa’s digital decade – with emerging technologies like AI and the Cloud set to significantly accelerate the continent’s development, and over half the population accessing the Internet for the first time. Simply, AI presents an opportunity too significant to ignore for Africa.

Google is proud to be at the forefront of this transformation, but we’re prouder still of those driving this change. Across the region, African entrepreneurs, nonprofits and organisations are using innovation to solve complex challenges.

Earlier this week I visited Jacaranda Health in Nairobi, who are working to reduce Kenya’s high maternal death rate by using AI to ensure expectant and new moms get the care and information they need. Then there was AirQo, tackling the huge public health problem that is pollution by using AI to track and predict pollution – including in Lagos city.

And in the past few days, I’ve been fortunate enough to explore Nigeria with our Nigerian-born Head of Google Africa, Alex Okosi, and our wonderful local team of Nigerian experts. We’ve had inspiring conversations with business leaders already at the forefront of their industries and explored how to leverage the power of AI to scale their businesses. We also engaged with startups like Towntalk, Farmspeak, and BetaLife, who are using AI to solve some of Nigeria’s biggest challenges.

But AI’s opportunity can only be realised when everyone is included. This week, to help unlock the benefits of the digital economy to everyone, our Speech team in partnership with Google researchers in Accra, launched Voice Search, talk-to-type and voice input on Translate for 15 more African languages – enabling 300 million more Africans the freedom to interact with the web and communicate with their friends and family in the way that comes most naturally to many people: their voice. This includes Nigerian native languages Hausa, Yoruba, Igbo and Nigerian Pidgin, and is another great example of AI built with Africans for Africans.

We believe AI has a pivotal role to play in developing Nigeria’s tech ecosystem. For Africa to fulfil its potential as an AI leader, we need to invest in the skills and knowledge base of local talent. That’s why we’ve backed several initiatives to boost AI skills among developers, individuals and businesses in Nigeria and beyond.

Our Google Career Certificates are enabling Nigerians to develop work-readiness in skills like AI, cybersecurity, digital marketing and programming languages like Python and SQL. Meanwhile, skills-based initiatives like our Hustle Academy provide AI-focused training for small and medium-sized businesses in Nigeria, Kenya and South Africa.

And this week, we’ve announced an additional $5.8 million in funding to support foundational AI and cybersecurity training across these countries. That includes $1.5 million for Data Science Nigeria, who will train unemployed and at risk Nigerians in foundational digital and technology – while Raspberry Pi will also work with Data Science Nigeria to roll out AI literacy for Kenyan and Nigerian youth.

To further inspire the next generation, we are launching a program to train 25,000 educators, equipping them with the knowledge and resources to bring AI education to 125,000 students across Nigeria. By fostering an understanding of AI’s potential among young people, we can inspire them toward sustainable future jobs and empower them to shape a better future for themselves and their communities.

This progress is underpinned by infrastructure. In late 2022, our Equiano subsea fibre-optic cable launched in Lagos – providing a new generation of Nigerians with greater connectivity to expand their horizons. Technology alone is not the answer to everything, but it can provide the foundation that enables the next generation of African businesses to thrive. Ultimately, technology is the means by which we can improve lives.

If we measure this progress numerically, AI is a bet worth taking. For every $1 invested in Sub-Saharan Africa’s digital economy, we can generate $2 in economic value by 2030. For some nations, like Nigeria, the growth will be even greater, with an $8 return for every $1 invested.

But beyond the numbers are the stories of the lives we can transform. For every student at the start of their journey, or the budding entrepreneur with a great idea, investment truly matters. We can empower individuals with the knowledge to understand the digital tools at their fingertips. And just as importantly, we can inspire a mindset shift – a renewed belief in the power of education and skills to shape a better future.

We’re proud to have seen this development up close. Our commitment to the digital transformation of the continent began in 2007 with the opening of our first office in Nairobi, Kenya, where we later announced the launch of our Product Development Center in 2022. And in 2018, we opened an AI research centre in Accra, Ghana, where our teams on the ground explore how AI can be used to solve problems in Africa and beyond.

Collaboration is key, and we’ve worked to foster partnerships and develop programmes with institutions and innovators across Africa. By enabling governments and businesses to integrate technologies like AI into the way they operate, we believe we can improve efficiency and bridge divides.

But this is not just a Google story – it’s a true African success story in the making. AI is not something to be imposed on Africa from the top-down, but rather, built from the bottom-up. It’s about collaboration, partnerships, and putting local entrepreneurial talent in the driving seat.

The task now is to ensure that all Africans benefit from these technological breakthroughs – and to use AI responsibly and equitably. Africa is no stranger to leveraging technology for the greater good. African innovators have pioneered technology like mobile money systems – starting with M-Pesa in Kenya – that have influenced financial inclusion and the way the world does business.

So there is nowhere better placed than Africa to ensure the future of AI is in good hands. And if we succeed, it’s not just Africa that will benefit – but the whole world.


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