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Cartoon Network Imagination Studios Awards Competition Launches In Nigeria

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Cartoon Network is proud to announce the launch of the Imagination Studios Awards competition in Nigeria on the 25th of March. This initiative encourages primary school students in the country to explore their artistic talents while also having lots of fun!

Cartoon Network and DStv will target 500 schools in Nigeria, encouraging primary and secondary grades to get involved by handing out toolkits to their art teachers as part of a special class! Winning students, on top of their prize, will be able to earn their school a cash prize to fund art supplies.

This year’s theme being humour and comedy, children from Nigeria and the rest of the continent will be asked to create the next CN prankster in order to make their favorite characters laugh!

To be so hilarious that even the most stoic of them all, Ice Bear from Cartoon Network’s latest success We Bare Bears, cannot help but crack a smile!

After finding inspiration on the Cartoon Network Imagination Studios website, children from nine to fourteen years old can participate by inventing a fun, ‘prankster” figure, having the possibility of entering through three different categories: Drawings, Stories or Films.

“The essence of the Cartoon Network brand lies within the uniqueness and authenticity of its productions: allowing artists to invent without constraints is what makes us a global leader in the creation of kids’ animation.

“With the Imagination Studios Awards, we want to give children the chance to express their creativity through whichever media they like best, whether it’s images, text or through a performance,” said Pierre Branco, vice president, Southern Europe and Africa for Turner International.

By uploading their original creation on the Imagination Studios website before the 30th of April, participants stand the chance to win a Samsung Galaxy Note 10.1 and to see their creations brought to life on air, on Cartoon Network on DStv channel 301.

The Imagination Studios website – an online destination specially-created to provide a sneak-peek behind the scenes of the “real” Cartoon Network Studios has been giving children insight into the making of their favorite cartoons since December 2015.

Participants can consult the platform during the competition to receive tips and guidance into making their own character, animate and tell stories.

The channel’s own artists and creators, such as Ben Bocquelet (The Amazing World of Gumball), Rebecca Sugar (Steven Universe) and many more will accompany them on their journey through the site which offers a wide range of activities including drawing, colouring, storyboarding, music, special effects, voiceover, movement and animation, leaving children well-equipped to begin working on their very own character creations.

“The website is an important milestone in the network’s commitment to helping children learn and develop their skills – using the channel’s affinity with young audiences to do so,” concludes Branco.

The Cartoon Network Imagination Studios microsite is currently rolling out across Cartoon Network websites for country feeds in the Europe, Middle East and Africa region.

Turner International operates versions of core Turner brands, including CNN, TNT, Cartoon Network, and TCM, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific.

It runs Pay- and Free-TV-channels, as well as Internet-based services, and is a commercial partner with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner operates more than 180 channels showcasing 38 brands in 34 languages in over 200 countries.

Turner International is a subsidiary of Turner, a Time Warner company.

Cartoon Network, DStv channel 301, is the home to some of the funniest and most exciting cartoons.

It delivers the best range of kid’s entertainment with hit shows including Ben 10, The Amazing World of Gumball, We Bare Bears, Adventure Time, Regular Show, Clar-ence, Steven Universe and many more. Cartoon Network in Africa can also be experienced through www.cartoonnetworhq.com. CN is available

in 26 languages across 27 separate feeds in 194 countries in 376 million homes worldwide. The channel is operated by Turner Broadcasting System, Inc., a Time Warner company.

 


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TikTok Deletes 2.1m Videos Across Nigeria for Violating Guidelines

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As part of efforts to enhance content moderation and create a safer platform for users, TikTok has announced the removal of 2.1 million videos in Nigeria.

The videos were said to have violated the company’s communities guidelines during the second quarter of 2024.

According to the Community Guidelines Enforcement Report shared on Tuesday, the removed videos represent less than 1 per cent of the total uploads in Nigeria during the reporting period.

“Key findings show that 99.1 per cent of these videos were proactively removed before users reported them, with 90.7 per cent taken down within 24 hours.

“These figures highlight TikTok’s commitment to staying ahead of harmful content, ensuring a safer platform for Nigerian users,” the report noted.

TikTok noted promised to continue to invest in technologies aimed at improving content moderation, while understanding potential risks, reinforcing its dedication to transparency and platform safety for its diverse user base in Nigeria and worldwide.

The removal is not just in Nigeria, TikTok said it globally removed over 178 million videos in June 2024, with 144 million of those removals facilitated through automated systems.

“With a proactive detection rate now at 98.2 per cent globally, TikTok is more efficient than ever at addressing harmful content before users encounter it,” the short-form mobile video platform stated.

TikTok is owned by ByteDance, a private global company founded by Chinese entrepreneurs.


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What does the future of marketing African tourism to Europe look like?

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Africa’s tourism industry has always been a major contributor to the continent’s economic growth, thanks to the unrivalled cultural experiences, stunning landscapes and one-of-a-kind wildlife safaris. Statista estimates that it contributed 5.9% to Africa’s GDP in 2022, up from 4.4% the previous year.

As the world goes back into normalcy post-pandemic, Africa’s tourism numbers will only continue to grow, with Europe firmly at the centre of this growth. But what does the future of marketing to European tourists look like, and how can locations and brands ensure they are heard above all the noise?

Evolving European travel preferences

European travellers’ preferences are gradually skewing towards authentic, sustainable, and immersive experiences. Booking.com’s 2023 Sustainable Travel Report found that 76% of the respondents are looking towards more sustainable travel options. The stereotypical vacation is no longer enough, and they are seeking adventures infused with local cultures, communities and nature. This means that African destinations are ideally positioned to appeal to this generation of travellers.

Additionally, the pandemic has contributed to a shift in travel behaviour and intimate experiences prioritising health and wellness have become more appealing. European travellers are also looking to digital platforms for inspiration, and influencers, social media and digital content play a major role when making travel decisions.

Storytelling: The key to marketing African tourism

Storytelling will be crucial when marketing African tourism to Europe. African destinations’ stories are fascinating – stories of heritage, culture and idyllic landscapes. These narratives draw in the European traveller, as they offer a deeper connection to the destinations. Brands that can tap into this will stand out among the rest.

“We understand the power of storytelling, which is why our approach is to craft compelling and authentic stories that resonate with European audiences. Content marketing, strategic communication and social media campaigns are just some of the ways we bring stories to life, ensuring they land every time with the target audience,” says Emma Cox, Executive Creative Director at Irvine Partners.

Digital campaigns and sustainability messaging

Marketing campaigns will not only need to be digital focused, as a result of the massive influence of social media, the content will also need to be engaging enough to capture traveller’s attention. This will include everything from outstanding visuals and videos, blog posts, influencer collaborations and even virtual tours.

Innovation, such as Virtual Reality and Augmented Reality will also play a key role when it comes to digital campaigns. These will continue to transform travellers’ experiences, even before they arrive at their destination.

European tourists place great value on sustainable tourism. One survey found that 86% of Britons stated that sustainability was important to them. African destinations will have to showcase their sustainability efforts, conservation and responsible tourism. Increasingly, travellers want to know how their visits impact local communities and the environment.

Overcoming challenges when marketing African tourism

Africa’s tourism potential is unmatched, but challenges still exist, which can be overcome by effective marketing and PR campaigns. Outdated views on the continent’s accessibility, infrastructure and safety persist, especially for first time visitors. Combating these views requires a public relations strategy, highlighting the modern, vibrant and safe destinations that the African continent has to offer.

Language and cultural barriers can also result in instances where the message gets lost in translation. Europe is not homogenous and each country has its own tastes and preferences. Successful marketing strategies require an understanding of these differences and in turn, tailoring messages accordingly for each market.

“In our decade long experience, we have found the most success when we tailor messaging for each market. This is why it was imperative that we have offices in the UK and Germany, to ensure that any campaigns we work on have local nuance,” concludes Cox.

Bright future

The future of marketing African tourism to Europeans is very promising. With the right strategies, centering storytelling, digital engagement, technology and sustainability, African destinations can flourish and take their rightful place on the global tourism landscape.


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African Voices Changemakers Celebrates Afrobeat Sensation Rema

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Afrobeat sensation and Nigerian music star, Rema, will this week share his inspiring story on CNN International’s African Voices Changemakers, sponsored by Globacom.

Born Divine Ikubor, the 24-year-old Edo-born singer-songwriter, discovered his passion for music in church and school. His big break came after posting a viral freestyle on Instagram, catching D’Prince’s attention. This led to a record deal with Jonzing World, a subsidiary of Mavin Records, owned by Don Jazzy.

Rema’s global ascension gained momentum in 2022 with the release of his hit single “Calm Down”. The song’s massive success led to a collaboration with American pop sensation Selena Gomez, propelling it to greater heights.  Notably ‘Calm Down” reached number three on the prestigious Billboard Hot 100 chart, number one on Billboard Afrobeats Songs chart, where it held the top spot for a record- breaking 58 weeks.

His star status was crowned on November 7, 2022, when he received an award for achieving 1 billion streams worldwide during his London concert, in addition to performing at the Ballon d’Or ceremony held at the Theatre du Châtelet in Paris, France on October 30, 2023.

The interesting episode of African Voices awaits viewers on CNN on Saturday at 8.30 a.m., with repeats at noon the same day.  More repeats come up on Sunday at 4.30 a.m., 7.00 p.m. and on Monday at 4.00 a.m.

 


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