Broadcasting
DSO to Cover Every State- Lai Mohammed
Federal government has assured that no state will be left out of the Digital Switch Over (DSO) – the transition from analogue to digital broadcasting.
Alhaji Lai Mohammed, minister of Information and Culture, who gave the assurance in Abuja at the unveiling of the timetable for the roll out of the DSO across the country, said that “Before we embark on the analogue switch off in any state, we will ensure that the Digital Terrestrial Television (DTT) signal has covered at least 70 per cent of the population in that state”.
Mohammed who is the chairman of the Ministerial Task Force overseeing the successful completion of the project said a time-table had been approved for the first phase of the rollout as well as the analogue switch off.
“The remaining 30 per cent will be covered by Direct-To-Home (DTH) satellite signal.
“Please note that once the analogue signal is switched off, no one on the system will receive television signals anymore,’’ he said.
He said because of the topography of some areas like the Federal Capital Territory, the DTT signal could not effectively cover such areas.
The minister said in such cases, they would deploy DTH satellite signals to areas not covered by DTT signals.
He said by complementing out DTT deployment with DTH satellite signals, they would ensure that no one would be left out of the DSO.
Speaking on the price of the decoder for the DSO known as Set Top Boxes, the minister said the government would ensure they were affordable.
“The Federal Ministry of Information and Culture will reach out to the Federal Ministry of Industry, Trade and Investment to ensure reduction in the tariff on the raw materials for the manufacture of the Set Top Boxes in Nigeria.
“We will aim at zero per cent tariff for the Completely Knocked Down components and not more than five per cent tariff for the Semi-Knocked Down component, against the current tariff of five per cent for the Completely Knocked Down components and 10 per cent for the Semi-Knocked Down components.
“By doing so, we will ensure that the Set Top boxes are within the reach of average Nigerians,’’ he said.
Mohammed said government would also support the Channel Owners and Content Providers through the implementation of the Audience Measurement system.
He said the audience measurement system would guarantee a sustained stream of revenue from advertising for channel owners to invest in the development of compelling content.
“In this regard, the Advertising Practitioners Council of Nigeria (APCON) has been directed to implement key policies to guarantee the advertising income of media houses by creating a healthy environment for the media outfits to operate.
“Very soon, APCON and the National Broadcasting Commission will sign an MoU on zero advertising debts to ensure that revenue from advertisers goes to the media owners,’’ he said.
Broadcasting
Fire Razes 3 Radio Stations in Abia
Three radio stations lost their electronic broadcasting equipment worth millions on Saturday night in Aba, Abia state, when they were gutted by fire.
The affected radio stations were Enyimba 94.3 FM, Rose 101.9 FM and Legend 98.3 FM which were all located in the same building located o on the PZ axis of Aba-Owerri Road.
But for the intervention of the officials of the Abia State Fire Service, the fire may have spread to other buildings within the vicinity.
No life was lost in the raging inferno.
According to The Nation, a personnel of the Abia State Fire Service, who pleaded anonymity, called on owners of big factories and companies to procure fire extinguishers and hydrants to help assist manage and attack fire during such incident.
Broadcasting
Ngozi Anyaegbunam, Veteran Journalist, Dies At 67
Dr. Ngozi Fidelia Anyaegbunam, veteran journalist and author, has passed on. She was aged 67.
A statement by Rocky C. Agbese, the deceased’s family signed by her son, said she died after a brief illness.
“With gratitude to God for a life well spent, we announce the untimely death of Dr Ngozi Fidelia Anyaegbunam after a brief illness,” Agbese said.
He described the deceased as a trailblazing journalist who had editorial stints with Champion Newspaper at its pioneer female editor and later with the Daily Times where she authored the book titled, ‘Waziri Ibrahim: Politics Without Bitterness’.
“Subsequent to these, she became a full-time media management consultant to numerous blue chip companies,” the statement said.
She held the distinction of being a female print media journalist to interview two sitting Nigerian Presidents – Chief Olusegun Obasanjo and Muhammadu Buhari.
The statement further described her as a dedicated and loving mother, grandmother, sister, cousin and friend, noting that, “Auntie Ngozi will be sorely missed by all who came across her and were impacted by her larger than life presence. Rest in Peace till we meet to part no more.”
The statement added that funeral arrangements will be announced by the family.
Broadcasting
How to Prevent Late Payments from Crippling Your Business
No matter the size of the business/company you run (whether an SME, a startup, or a multinational company), keeping your cash flow running is one of the most critical things you can do.
Unfortunately, sometimes that’s easier said than done!
Statistics show that 80% of MSME businesses in Africa fail within their first five years of operation due to cash flow issues. So, how can you save time and avoid late fees to keep your business running smoothly? The answer is recurring payments.
Avoid Late Payments With Recurring Payments
Late payments from customers can create cash flow issues and negatively impact your business operations. By implementing recurring payment options for customers, your business can proactively address this challenge and ensure timely and consistent revenue streams.
The benefits are enormous.
Recurring payments enable you to automate billing processes and collect payments on a predetermined schedule, minimising the risk of late or missed payments. It also provides a predictable cash flow.
How Recurring Payments Prevent Costly Delays
Creating invoices and processing payments manually is an inefficient way to run your business. Apart from consuming most of your time, there’s also the risk of costly errors which can negatively affect your business and customer relationships.
As such, utilising an automated process which efficiently saves time, reduces the risk of human errors and increases the efficiency of your payment process should be your obvious preference.
Enhancing Customer Relationships
A crucial benefit of recurring payments is that it also helps to strengthen customer relationships and loyalty. This payment method reduces friction points and reduces the payment burden on customers, so payment is streamlined and seamless. By offering a convenient and flexible payment option, such as recurring payments, you enhance your customer’s overall payment experience and reaffirm your commitment to their satisfaction and convenience. This ultimately helps to foster goodwill, loyalty, and trust with your customers.
Tips for Maximising the Benefits of Recurring Payments
To optimise the impact of recurring payments, here are a few strategies that you should implement.
- Offer tiered pricing
A tiered pricing strategy means you’re providing your customers with different product packages with specific benefits at different price points. This is an effective way to cater to the preferences and budgets of your different customers. This allows them to choose a pricing tier within their budget and a payment plan that’s convenient for them. You can also leverage customer data and analytics to personalise payment options and tailor offerings to individual preferences.
- Introduce proactive management
Taking proactive measures, such as updating customers about the expiry date on their credit card and other potential issues will effectively help avoid errors that can lead to late payment and disturb your cash flow. Proactive actions take away potential issues before they pop up, ensuring that the payment process remains unhindered. Also, ensuring your customer support is proactive in dealing with concerns or questions that customers may have helps to further improve the customer’s trust and confidence.
- Streamline the payment process
Streamline your payment process and make it seamless for customers. Ensure there are minimal steps in the checkout process and that the experience is as seamless as possible.
Conclusion
Forecast revenue and plan your expenditures easily by establishing regular payment cycles with SeerBit’s recurring payments solution.
The best part?
You significantly enhance your financial stability and business resilience.
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