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DStv “I AM” Campaign Receives Accolades from Industry Players

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Some members of the Nigerian entertainment industry have lauded DStv for the introducing the “I AM” Campaign aimed at delivering original local stories in the entertainment industry.

 

The company in a statement stated that “the #IAM brand local talent campaign was created to place DStv at the forefront of delivering original local stories, using the most talented performers on the continent.

 

“This campaign will have a three phase approach beginning with the blockbuster launch spot which showcases some of our biggest stars, followed by a 2nd phase that uses these stars to unlock the value we have in so much  of our content using the #IAM theme and campaign.

 

“We will close the loop with a Pan African Content promo, showcasing and positioning DStv as the ultimate leader of African Content producer and provider.”

 

The statement further revealed that” it hopes to use the campaign to drive their storytelling, instill content discovery by reiterating the spectrum of content while highlighting the various genres, captivating storylines and incredible African talent.

 

“This campaign explores different stories told by different people in the desire to foster a connection, while invoking key conversations amongst customers, in this brand advert DStv showcases different genres and celebrates authentic storytelling by using some popular faces.

 

Iretiola Doyle, popular Nollywood actress and one of the faces of the Campaign said that it was absolutely amazing being part of the campaign.

 

According to her, “Initially, I got the script while here in Nigeria and like I often tell people the distance between the script and the screen is as wide as any ocean you can think of.

 

“Did I expect what I met? No! Because reading the words right off the script, they seemed straight forward enough but then I got to set and saw the costumes and saw the scale and I knew this was going to be a fairy-tale.

 

“It was hard work, pretty intense, it was one day of work, one day of rest and then you were shooting again.

 

“My character had a lot of work to do because that axe was real. It was intense but it was interesting and well thought out.

 

Speaking on what the‘I Am DStv campaign’ means to her, she said “The DStv I AM campaign in a nutshell is if you could ever capture what it means to be a creator, an actor in 60 secs that would be it.

“It visualizes the concept of being able to be anything, think anything, conceive anything. I am given the wherewithal to create.”

 

She noted that it is the duty of a writer to tell an authentic African story while her duty is to re-enact the character given to her.

 

“Telling the story is first and foremost the writer’s duty, I am an actor, I am a gun for hire, I re-enact characters that are given to me.

 

“If you ask me how well we have done as in industry in telling our own stories in the last several years, I’ll like to say we have done a lot, things have improved a lot.

 

“Everybody is proudly Nigerian; everybody is trying to tell the Nigerian story.

 

“There are many definitions of the Nigerian narrative as there are people seated, people tend to want to stamp their personal perspectives on things and that’s fine but we are very cosmopolitan, there is no situation happening anywhere else in the world that you would not find here, “she added.

 

She went on to extol Multichoice’s inclusivity in content creation, noting that they have done a fantastic job in that aspect.

 

Iretiola added that Multichoice’s establishment of language specific channels is responsible for the breaking of monopoly in Nigerian Nollywood industry.

 

In her words, “MultiChoice is a company, a business concern but when you have a company that comes into a nation, creates a platform for people to express themselves and by so doing create jobs for hundreds and thousands of people because if you understand the business of Television and movie production, you know that it takes a small village to produce anything.

 

“Not only that, they have gone on to establish channels that are language specific, they have taken on assignments and duties that are not theirs to bear.

 

“MultiChoice, I dare say is one of the main reasons why the monopoly in Nollywood is broken.

 

“They do not care who you are, they do not care where you come from, all they want to know is if you have talent and if you are capable of delivering on the job, anybody that says anything to the contrary is just trying to be dis-ingenious. I think they have done a fantastic job.”

 

Tobi Bakre, Reality TV star, speaking on the campaign, said that the young person out there should know that he or she can be anything he or she wants to be and still have a social life.

 

He added that the DStv “I AM” Campaign is centered on being able to be anything you want to be and whatever you want to be in life.

 

The Reality Star advised youths not to limit themselves in whatever they do, adding however that they should know that they have the power to be whatever that suits them.

 

He thank DStv for giving him the platform that enabled him switch to entertainment industry which he described as the best thing that has happened in his life.

 

According to him, “I wanted to switch to the entertainment industry but I couldn’t leave 4 years of banking and start going for auditions, I needed that platform and DStv granted that.

 

“It is one of the best things that has happened to me in my whole life, right now there are a lot of things I want to do, I have the audience for it.

 

“I can approach any producer or company and table my ideas, even on my own I can work on projects and have the audience for it thanks to DStv.”

 

Linda Ejiofor, An actress and model known for her role as Bimpe Adekoya in M-Net’s TV series Tinsel, said that the campaign means a lot for actors, musicians and everyone in the creative industry that you can be what you want to be if they put their mind to it.

 

She commended MultiChoice for telling authentic stories with African magic original movies, African magic Epic, Igbo, Yoruba and Hausa movie channels.

 

In her words, “Multichoice has done a Fantastic job, telling authentic stories.

 

“They started with African magic original movies, then moved on the creating channels like African magic Epic, Igbo, Yoruba and Hausa.

 

“That way not only is the story being told, people can relate with them because they are also told in their mother tongues.”

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Ecobank Guarantees Seamless Digital Banking Services Throughout the Christmas and Year-End Period

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Ecobank Nigeria, a member of Africa’s leading pan-African banking group, has assured customers of uninterrupted access to banking services throughout the year-end holiday period via its secure and robust digital platforms. The Bank also urged customers to remain vigilant against fraud and scams during the festive season.

Ecobank Guarantees Seamless Digital Banking Services Throughout the Christmas and Year-End Period

Ecobank Bank

Speaking on the development, Victor Yalokwu, Head, Products & Analytics, Consumer & Commercial Banking, Ecobank Nigeria, said the Bank’s digital channels – including the Ecobank Mobile App, Ecobank Business App, USSD *326#, Ecobank Online, OmniPlus, Omnilite, EcobankPay, RapidTransfer, Ecobank Cards, ATMs, PoS terminals, and over 35,000 Ecobank Xpress Point (Agent Banking) locations nationwide – will remain fully available to support customers throughout the yuletide and year-end holiday period.

He noted that customers will continue to enjoy a wide range of services during the period, including local and international funds transfers, bill payments and airtime top-ups, merchant payments, balance inquiries and account statements, as well as cardless cash withdrawals via ATMs.

According to Yalokwu, “Ecobank encourages customers to leverage these digital solutions for safe, fast, and efficient banking, especially during the festive season when convenience and reliability are essential.

“While physical branch operations may be subject to adjusted working hours in line with public holidays, customers can be assured that Ecobank’s digital platforms are designed to deliver uninterrupted service and enhanced security at all times.

“Ecobank remains committed to providing innovative financial solutions and exceptional customer service, and we wish all our customers a joyful festive season and a prosperous New Year.”

Yalokwu also cautioned customers to remain vigilant against fraudsters and scammers during the period. “Before you wrap up the year, tighten your security. December brings online sales, travel, and year-end distractions—this is exactly when scammers are most active. From fake festive deals to cloned merchant sites and suspicious messages, staying vigilant helps keep your money safe.”

He advised customers to shop only on trusted websites, never share their PINs, passwords, or one-time passwords (OTPs), avoid banking on public Wi-Fi networks, be cautious of urgent or emotionally charged messages, and regularly review their account activity.


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Woherem Proposes Pragmatic Roadmap to End Terrorism and Banditry in Nigeria

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Dr. Evans Woherem, an award-winning African technology researcher, analyst, and writer, has proposed a comprehensive and implementable strategy to end terrorism, banditry, and criminal violence in Nigeria, warning that the country’s prolonged insecurity has reached a critical point that demands urgent, coordinated action.

Titled “A Comprehensive Strategy for Ending Terrorism, Banditry, and Criminal Violence in Nigeria: A Pragmatic, Multi-Layered, and Implementable Framework,” the paper presents a holistic roadmap designed to reverse more than a decade of escalating violence that has claimed thousands of lives, displaced communities, weakened local economies, and eroded public trust in governance.

According to him, insecurity has become deeply entrenched in everyday life across the country. “Terrorism, banditry, and criminal violence have become so commonplace that they now dominate daily conversations among Nigerians,” Dr. Woherem noted, adding that while the crisis is most acute in the North-East, North-West, and North-Central regions, “its effects are now being felt even in the southern parts of the country.”

Citing the 2025 Global Terrorism Index, which ranks Nigeria sixth globally in terms of terrorism impact, Dr. Woherem described the ranking as “a sobering statistical confirmation that terrorism still weighs heavily on the Nigerian state.”

The paper traces the roots of the crisis to the emergence of Boko Haram in 2009 and the subsequent rise of splinter groups such as ISWAP. It recalls high-profile incidents including the 2014 abduction of schoolgirls in Chibok, the Dapchi and Kankara kidnappings, and a series of mass abductions and attacks on schools and places of worship recorded in 2025.

Dr. Woherem observed that banditry, largely driven by ransom payments, “has spread across the entire nation, creating fear, weakening productivity, and pushing millions of households deeper into poverty.”

While acknowledging the role of military action, the author cautioned against relying on force alone. “Nigeria cannot defeat insurgency and violent crime through arms and ammunition alone,” he said. “Any sustainable solution must confront the internal conditions that allow insecurity to thrive.”

Among the key drivers identified in the paper by Dr. Woherem, are porous borders, arms proliferation, youth unemployment, economic stagnation, and persistent conflicts over land and resources, challenges Dr. Woherem stressed can be addressed through “a deliberate, intelligence-led, and whole-of-society approach.”

At the heart of the proposed framework, Woherem noted, is a call for intelligence-driven security operations, including the establishment of a National Counter-Insurgency and Intelligence Fusion Centre. “Security operations must be guided by accurate, actionable intelligence rather than fear-led mass actions that often harm civilians and undermine public trust,” he stated.

The paper also advocates comprehensive policing reforms, including the creation of constitutionally backed state police systems supported by a more specialized federal police structure. “Nigeria’s over-centralised policing model is structurally incapable of effectively addressing widespread criminality across such a vast and diverse country.”

Recognising the realities at the grassroots, Woherem calls for the formal regulation of community-based security groups, and noted that “ignoring vigilante groups is dangerous, and banning them outright is unrealistic,” but stressed that their roles must be clearly defined, regulated, and subject to strict oversight.

On border security, particularly in the Lake Chad Basin, the author warned that instability in neighbouring countries continues to fuel Nigeria’s insecurity. “No permanent solution is possible without deep regional cooperation,” he said, advocating an Integrated Border Management system supported by joint operations with neighbouring states.

The paper places strong emphasis on prevention through economic inclusion, youth employment, and skills development. “Jobs and income remain the most powerful tools for preventing recruitment into violent groups,” Dr. Woherem asserted, adding that immediate livelihood opportunities significantly weaken the appeal of extremist narratives.

He also called for structured deradicalisation and reintegration programmes, noting that “a humane, community-accepted process is essential for breaking cycles of violence and preventing relapse into extremism.”

Dr. Woherem further emphasised the need for governance reforms and accountability in the security sector. “Without transparency, oversight, and institutional integrity, even the best security strategies will fail,” he warned.

The white paper outlines a phased implementation plan from 2025 to 2030, beginning with intelligence fusion, pilot state police initiatives, community security registration, drone surveillance, and financial crackdowns on terror networks, before expanding into nationwide reforms and long-term consolidation.

Concluding, Dr. Woherem expressed cautious optimism about Nigeria’s future. “Nigeria can overcome this prolonged phase of insecurity,” he said, “but only through political will, coordinated institutions, and the active participation of society.”

He added that the proposed framework offers “a realistic pathway to restoring security, rebuilding public trust, and unlocking Nigeria’s vast human and economic potential.”


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REDAN Seals Landmark MoU, Validates Sytemap’s Real Estate Infrastructure

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In a market where less than 3% of land is formally registered and property fraud remains systemic, infrastructure, not apps, is becoming the defining battleground for real estate innovation.

REDAN Seals Landmark MoU, Validates Sytemap’s Real Estate Infrastructure

L-R: Ndifreke Ikokpu, COO, Sytemap, HRM Oba Akintoye Adeoye, President REDAN & Cholatte Odunlade-Akeji, Director, RightHome

That reality came into sharp focus on December 18, 2025, as the Real Estate Developers Association of Nigeria (REDAN) signed a Memorandum of Understanding (MoU) with Sytemap Technologies Limited, signaling a major industry endorsement of Sytemap’s land and real estate transaction infrastructure.

The partnership centers on RightHOME, a jointly developed digital real estate platform powered by Sytemap’s secure cloud infrastructure, mapping systems, transaction monitoring, and fraud-prevention architecture, with REDAN driving ecosystem adoption through its nationwide developer network.

Nigeria’s real estate sector processes transactions worth trillions of naira annually, yet remains heavily manual, fragmented, and vulnerable to disputes. Industry data suggests unresolved title issues alone lock up ₦36 trillion in dead capital, limiting access to finance and slowing development.

“This MoU represents a shift from fragmented digitization to coordinated infrastructure,” said Nnamdi Uba, CEO at Sytemap. “When the industry body itself aligns around shared standards, verification, and technology, innovation can finally scale responsibly.”

Under the agreement:

·       REDAN will onboard registered developers and promote adoption of the platform as a trusted digital channel.

·       Sytemap will deliver secure hosting, real-time monitoring, escrow-aligned transaction workflows, and compliance with Nigeria’s data protection regulations.

·       Joint standards will be developed for digital verification, transparency, and asset mapping.

From a technology perspective, the partnership reflects a growing consensus that solving African real estate challenges requires deep infrastructure, not surface-level marketplaces. Fraud detection, uptime reliability, auditability, and regulatory alignment, areas often overlooked in proptech, are central to Sytemap’s approach.

HRM Oba Akintoye Adeoye, representing REDAN noted, “This collaboration allows developers to operate in a system where trust is embedded, not assumed. That is critical for long-term growth.”

For the broader tech ecosystem, the MoU stands out as a rare example of industry-led validation, where a national association formally aligns with a technology provider to modernize an entire sector.

Ndifreke Ikokpu, COO at Sytemap signed on behalf of Sytemap while Cholatte Odunlade – Akeji, CEO of RightHome signed on behalf of the Special Purpose Vehicle.

As pressure mounts to unlock housing finance, attract institutional capital, and reduce transaction risk, the REDAN–Sytemap partnership positions digital land infrastructure not as an optional upgrade, but as a foundational requirement for the future of real estate in Nigeria.


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