Ekubo, Idakula Partner Verve to Celebrate African Heritage

Nigerian actor and first runner-up Mr. Nigeria 2010, Alex Ekubo, alongside multi-talented singer and Alternative Soul Artiste, Bez Idakula, have joined Verve International’s “Truly African” campaign in celebration of the African continent.

Created to celebrate Africa’s shared culture, heritage, and everything that makes Africa an exciting place to be right now, the “Truly African” campaign encourages all Africans to showcase to the world their unique talent and skills.

Alex Ekubo said: “The African continent is rich in culture, talent and ideas, and deserves to be celebrated. As a proud African I’m excited to be a part of that celebration"

For Verve, as a proudly African brand, there is a clear desire to celebrate African talent, ingenuity and entrepreneurism across the continent.

"There is so much potential in Africa and it is great that Verve is giving Africans everywhere the opportunity to show the world what we can do. It is truly an honour to be part of something that is bigger than any one individual. Together we can change perceptions about Africa and demonstrate the outstanding talent that can be found across our continent.” - said Bez.

Truly African was unveiled in Protea hotel, GRA, Ikeja, on February 25.

Verve, Africa’s leading payment card brand was Nigeria’s first ever chip + PIN enabled card accepted on all available payment channels in the country.

There are currently more than 14 million active cards in circulation. In the last quarter of 2014, Verve users performed an unprecedented 12.3 million unique transactions across POS, online, ATM and mobile.