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Broadcasting

Empowering Musicians: Spotify for Artists Brings New Opportunities in Streaming Era

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In today’s music landscape, streaming has become the dominant way for audiences to discover and consume music. For artists, platforms like Spotify are not just optional—they are essential to gaining global recognition.
Yet, with a staggering 120,000 new tracks released on music streaming platforms daily, according to Luminate, standing out in this crowded space is more challenging than ever.
This is where Spotify for Artists steps in—a platform designed to help musicians manage their careers, grow their fanbase, and thrive in the highly competitive streaming world.

One of the platform’s most notable features is its ability to connect artists directly with Spotify’s curation team. By allowing musicians to submit unreleased tracks for playlist consideration, Spotify for Artists offers a unique opportunity to gain visibility through playlists—a crucial driver of streams and discovery on the platform. It’s no surprise that many artists regard this feature as a game-changer.

However, Spotify for Artists is far more than just a gateway to playlists. It’s an all-in-one toolkit designed to help musicians navigate the fast-evolving, data-centric world of music streaming.

Key Features of Spotify for Artists:

  • Unreleased Song Submissions for Playlist Consideration: Artists can pitch unreleased tracks directly to Spotify’s curation team for potential inclusion in highly influential playlists, which are key to boosting streams and fan discovery.

  • Fan Insights: The platform provides detailed analytics, giving artists a clear understanding of their audience—who they are, where they’re located, and how they engage with music.

  • Promotional Tools: Features like “promo cards” and “Discovery Mode” help artists enhance their visibility and reach new fans.

  • Profile Management: Musicians have full control over their Spotify profiles, allowing them to update their image, share personal stories, and connect directly with listeners.

With 120,000 new tracks hitting streaming platforms daily, Spotify for Artists is an indispensable resource for musicians looking to establish themselves in a crowded and competitive industry. Whether you’re an emerging talent or an established artist, the platform offers the tools and opportunities needed to succeed in today’s streaming-first world.

As streaming continues to dominate the music industry, Spotify for Artists is quickly becoming the go-to platform for musicians aiming to achieve global recognition. To many, it’s not just a platform but a lifeline—a path to success in the modern music business.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

KONFAM 89.5 FM Hits Airwaves in Lagos Tomorrow

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Kayode Adegbite, founder, KONFAM FM,
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The heartbeat of Lagos is about to receive a powerful new rhythm as KONFAM 89.5 FM officially launches in Lagos tomorrow, Wednesday.

KONFAM 89.5 FM Hits Airwaves in Lagos Tomorrow

Kayode Adegbite, founder, KONFAM FM,

KONFAM FM, Kayode Adegbite, brainchild of seasoned entrepreneur and media innovator, is a cutting-edge radio station poised to redefine the broadcasting landscape in Nigeria.

It promises to bring a fresh, tech-driven, and culturally rich approach to radio transmission.

Described as a fusion of technology, creativity, and community, KONFAM FM aims to captivate Lagosians with content that speaks directly to their experiences.

Whether it’s music, news, entertainment, lifestyle, or talk shows, the station is built to reflect the soul of the city and the pulse of its people.

Adegbite is no stranger to transformation.

As CEO of MediaCrush Nigeria Ltd, a leading Out-of-Home (OOH) advertising company, he has spent the past decade revolutionizing how brands engage with audiences across Nigeria.

With over 20 years of experience spanning finance, marketing, and media, he is now channeling his vision into broadcasting.

“KONFAM is not just another radio station,” Kayode said in a pre-launch interview.

“It is a movement, a platform for authentic voices, compelling stories, and meaningful conversations that empower and entertain.”

From its sleek state-of-the-art studio in the heart of Lagos to its impressive lineup of on-air personalities and programs, KONFAM FM is designed to be interactive, engaging, and youth-focused.


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Subscriber Withdraws Suit against MultiChoice, FCCPC over Price Hike

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Festus Sanmi Onifade, subscriber and legal practitioner, has withdrawn his lawsuit challenging alleged unfair price hikes by MultiChoice Nigeria Limited, filed at the Federal High Court in Abuja.

Subscriber Withdraws Suit against MultiChoice, FCCPC over Price Hike

Also listed as a defendant in the suit is the Federal Competition and Consumer Protection Commission (FCCPC).

In a notice of discontinuance, dated April 1, 2025, the claimant formally informed the court of his decision to wholly withdraw the suit, marked FHC/ABJ/CS/363/2025.

However, the notice, signed by Onifade, did not advance reasons for the withdrawal.

Onifade had earlier approached the court to challenge what he described as an unfair and unjust price increase announced by MultiChoice Nigeria, slated to take effect from March 15, 2025.

In the originating summons, he asked the court to determine, among other things, whether, given Section 128 of the Federal Competition and Consumer Protection Act, 2018, and other relevant laws, the notice of the impending price increase issued by the first defendant was not unfair, unjust, grossly inadequate and a breach of his consumer rights; whether, considering the subsisting appeal in MultiChoice Nigeria Ltd & Ors v. Festus Onifade & Ors, the defendant was not stopped from further increasing the price of its services.

The suit centred on legal tussle between Onifade and MultiChoice over price hikes, which the claimant insisted were being implemented in defiance of regulatory standards and without adequate consumer engagement.

 


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Starlink, DStv, Others Pay “Peanuts” to Operate in Nigeria- Minister

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Uche Nnaji, minister of Innovation, Science and Technology,
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Uche Nnaji, minister of Innovation, Science and Technology, has, said that the federal government has been exploring measures to curb the growing exploitation of satellite technologies, lamenting that Starlink, DStv, and a few other service providers pay ‘peanuts’ to operate in Nigeria.

Starlink, DStv, Others Pay “Peanuts” to Operate in Nigeria- Minister

According to him, some foreign investors have been known to find a way to bypass the system and deprive the government of its mandatory revenues.

The minister made the revelation at a stakeholders’ Workshop on Space Regulation organised by the National Space Research and Development Agency (NASRDA) in Abuja.

Addressing the gathering, Nnaji noted that if the regulation of space is properly handled, it would not only boost revenue, it will also whittle down the growing activities of pipeline vandals, insurgents and criminal groups.

He said, “In the near future, we will move from the $ 1 trillion economy to $ 5 trillion. So with this space regulation and licensing. Starlink and most of them, including DSTV will come here, some will pay peanuts and shortchange Nigerians. These are part of what we want to address through this space regulation and license.

“You can be sure that yearly, if we are going by what my capacity DG of NASRDA has said, we will be looking at over N200 billion annually, with annual increment of 18-20 per cent. This is just one of the initiatives coming out of the agency.”

Continuing, Nnaji said the era of satellite pay-tv or radio losing signal when it is raining will soon be a thing of the past.

The minister said they have discovered some service providers are not operating on the right bandwidths hence the loss of signal when there is a change in weather.

“All these challenges of your TV or radio not working or losing signal whenever it is raining are because the DSTV and the likes are not hosting their equipment at the right bandwidth. They will host it at the lower bandwidth, where they will not spend money on the higher bandwidth.

“But with the regulation, we will force them to move it up to where it’s supposed to be. Because if you move it up to where it’s supposed to be, you won’t have any of those problems of losing signal as soon as it starts raining. So this is part of the many reforms that are going on under this very capable man, Dr. Olumide Adepoju.

 


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