Eskimi DSP, Lithuania-based firm and largest programmatic network in Africa, has partnered Vconnect, an indigenous online service marketplace, to introduce a new digital product into the country.
Vytas Paukstys,CEO, Eskimi, said: “We were always getting requests from banks and financial clients to be able to reach small and medium enterprise segment. It is very hard to separate and target this segment online. Our partnership with Vconnect introduces a new product in the market and we already are able to reach 50,000 small and medium business owners and two million young professionals with intent to buy products and services.”
Targeting small and medium enterprise segment helps to reach right users at the right time. So, narrowing down the segment for small and medium enterprise helps to save budget, allows to speak to right consumers and reach marketing goals, he added.
Other segments will also target users by specific segment and products that consumers are looking on the Vconnect site.
Companies can reach users, who are looking for generator repair professionals, insurance providers, IT service providers, electricians, among others.
They can also reach the overall audience of Vconnect, which represents the higher socio-economic class, educated and urban consumer segment. The audience size is over two million.
A statement said the partnership was launched based on Eskimi Audience and Inventory Extensionsolution, which enables publishers to enter data market and open new data revenue streams.
Publishers, who have valuable and niche audiences, can use Eskimi Audience and Inventory Extension functionality to re-target their audience outside their site.
This allows the increase of the reach and inventory of a specific audience up to two times.
