Etisalat Cliqfest last week ignited the spirit of competition among students of the Delta State University (DELSU), Abraka in Delta State with its youth empowerment and entertainment programme, Cliqfest.
The show featured musical performances from popular artistes such as Terry G, Brymo and 1st runner up at Nigerian Idol 2, Joe Blue who performed a Mariah Carey rendition of “Hero”.
The Cliqfest train which hit the campus on Thursday May 24 and rounded off on Friday May 25, featured several activities aimed at empowering and entertaining the students. These included a life changing seminar by celebrated motivational speaker, Niyi Adesanya, a novelty football match, raffle draw, dance competition and performances by DELSU students and top Nigerian music acts.
Adesanya, who spoke on individual competitiveness among the students, stressed the need for the youths to equip themselves with knowledge and skills that would set them apart from the crowd to increase their career chances.
He also highlighted the importance of developing their entrepreneurial skills and urged the students to maximize the advantage of the seminar designed to help them identify their unique selling points in order to succeed in life. He took the students through a workbook to help them identify their personality type and how best to work on a conversion plan to improve upon their weaknesses.
Speaking at the occasion, Elvis Ogiemwanye, head of youth Segment at Etisalat said Cliqfest was designed to connect with users of the brand’s youth package, 'EasyCliq. He described Easysliq as a product that stands out from the rest because of its features which are fun, friendship and youthfulness.
He encouraged the students to see themselves as brands that must not die, but ones that will remain relevant in the minds of the public. According to him, notable global brands tag their success with consistency, and their ability to remain present in the market with materials used to enhance and keep them alive.
Oluwole Rawa, director Marketing Segment and Strategy, Etisalat Nigeria urged the students to find what they are most passionate about and work towards achieving them as this will make them stand out from those who only think of being employed and have no passion for what they do and cannot grow.
“Cliqfest represents a mix of fun, education and festivity riding on our innovative Easycliq package. Our desire is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles. Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.
Prof. Eric Arubayi, vice chancellor of the school commended Etisalat Nigeria for bringing such an initiative to the university, and urged other corporate organisations to emulate its initiative in empowering and improving the lives of students.
There was a raffle draw, in which 100-level Engineering student, Tony Willie won a Hyundai i10 car. Other students won items like Recharge cards, BlackBerry phones, Netbooks and various other branded items.
