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Facebook Celebrates Female Achievers across SSA on International Women’s Day

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As part of its ongoing celebration of International Women’s Day, and under the banner of this year’s theme #EachforEqual, Facebook honours women from across Africa who have been using their voices to bring people together, build and make significant impact in their communities, while inspiring other women by changing the African narrative.

Nunu Ntshingila, Regional Director Africa, Facebook Inc, commented: “Every day, all around the globe, and specifically here in Africa, we see women on our platform supporting one another through events and fundraisers, connecting through groups, growing communities and building livelihoods through their small businesses.

“The narrative of the African woman is one of strength, determination and creativity. We’re proud to continue to support and celebrate all women who continue to achieve so much by utilising the power of their voices through Facebook, Instagram and WhatsApp.”

Platforms like Facebook continue to be an important tool for women business leaders worldwide. They establish businesses, create jobs and livelihoods, reach customers they could never have reached before and create change. In Africa, 23% of the business leaders surveyed through Facebook are women, starting their businesses for a variety of reasons, including flexible working conditions (4%), to pursue a passion or dream (33%) or wanting to be their own boss (29%)*.

Below are some of the women from across the continent who are using Facebook’s platforms to create movements for social change, build successful businesses and inspire others:

Technology developers:- Peculiar Ediomo-Abasi (Nigeria): A leading woman in tech who was part of a hackathon team that developed a blockchain solution to address violence against women

  • Gertrude Nyenyeshi (Kenya): A gaming enthusiast, web and mobile designer who builds digital skills with her local developer community
  • Edidiong Asikpo (Nigeria): A software engineer, developer and leader of Facebook’s Developer Circle in Uyo. She is also part of SheCodeAfrica and Women Will community circles that inspire other women to start careers in technology

Facebook Community Leaders: – Thitu Kariba (Kenya): Founder of Pregnant and Nursing Mums Support Group, a place where expectant and new mothers in Kenya can find support, advice and develop friendships

  • Nadine Maselesele (South Africa): Founder of Salt River High Tutoring and Facebook Community Leadership [Youth] Fellow who built a computer lab for her former high school
  • Korie Betty Maru (Kenya): Founder of Digital Farmers Kenya, a group that shares advice and farming technologies so members can start or improve their agri-businesses and sell produce
  • Gbemisola Boyede (Nigeria): Founder of Ask the Paediatricians (ATP), a Facebook Group that allows parents to ask paediatricians questions about their children, and which holds regular offline outreach programmes to promote good health and well-being of children
  • Lusanda Magwape (South Africa): Founder of Dream Factory Foundation, a non-profit that empowers youth-at-risk (13-25 years) to transition successfully into adulthood and make a full contribution to active society

African Founded SMBs

  • Caamo Kane (Senegal): ​​​Founder of Dakar farmers Market, a farmers craft market that promotes local consumption and the well-being of the community
  • Swaady Martin (Pan-Africa): Founder of Yswara, a company that produces and retails extraordinary African teas and accessories created with ingredients from Africa
  • Tosin Oshinowo (Nigeria): Founder of Ile-Ila (House of Lines), a furniture line designed and hand-made in Lagos, which brings contemporary furniture into the local market
  • Rabia Ghoor (South Africa): Founder of SwiitchBeauty, an internet born beauty brand that develops and sells cosmetics, skincare and beauty tools with product ideas crowdsourced from its community
  • Cecilia Muyide (Nigeria): Founder of CTAG – Comcolours Teaching Aids & Games, a company that is passionate about making learning fun for kids by providing teaching aids and games to boost learning habits in children
  • Vuuqa (Kenya): Founder of Kiondo, a handwoven handbag made from sisal with leather trimmings, which is indigenous to the Kikuyu and Kamba tribes of Kenya
  • ​​​​​​​Kemi Lewis (Nigeria): Founder of KL’s Naturals, a natural hair salon that caters to the beautiful styling and healthy maintenance of curly, kinky and coily tresses
  • Muthuri Ian​​​​​​​ (Kenya): Founder of Turnup Travel, an agency that organises exotic holidays and themed experiences, aimed at changing the world’s negative perspective of Africa.

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E-Business

Hisense Electronics Unveils Flagship Showroom in Abuja

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By Fabian Tarpael, Abuja

Hisense electronics unveiled a flagship showroom in Abuja over the weekend. Speaking at the event, Mr. Mustapha Khries, the Abuja Branch Manager of the Fouani Group, highlighted the significance of the flagship store, describing it as the first of its kind in the entire West African region.

He also addressed the challenges facing businesses in Nigeria, particularly the high exchange rates and transportation costs.

“The Fouani Group remains resilient and ready to overcome challenges, unlike others who often exit the market when faced with similar issues.”

Ms. Haifa Du, Senior Sales Manager for Hisense Electronics, emphasized the brand’s commitment to affordability and innovation, stating that Hisense offers the most cost-effective and advanced solutions in the market.

The event underscored Hisense’s dedication to technological innovation and sustainability while reaffirming its leadership position in the consumer electronics market.

Mr. Robbin Wei, Senior Sales Manager of Hisense Group, supported by Mr. Greg and Ms. Haifa Du, showcased various innovative products from the new flagship store.

Among the standout products showcased include; The Hisense 110″ Smart Ultra AMOLED TV, featuring unique capabilities such as a solar-powered remote control and a “locate remote” function to find misplaced remotes easily.


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PalmPay, Jumia Partner to Launch Integration for Shoppers in Nigeria

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PalmPay, Africa-focused fintech operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce giant, today announce a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.

This partnership underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.

WIth PalmPay now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.

“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience,” said Sofia Zab, Chief Marketing Officer, PalmPay. “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”

Speaking on the partnership, Sunil Natraj, CEO, Jumia Nigeria added: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.

“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”

This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.

To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11th to 30th. During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards. More details can be found on the brands’ respective social media pages. @palmpay_ng and @JumiaNigeria.


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Aero Contractors Launches “12 Days of Christmas” Campaign

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Aero Contractors is thrilled to announce the launch of its “12 Days of Christmas” campaign, a festive and engaging social media initiative designed to spread holiday cheer and reward loyal customers.

Running from December 13 to December 24, 2024, this exciting campaign underscores Aero Contractors’ commitment to connecting families, friends, and communities during the holidays.

The “12 Days of Christmas” campaign invites travel enthusiasts, loyal customers, and holiday travelers to participate in fun and interactive activities on Aero Contractors’ social media platforms, including Instagram, Facebook, and X (formerly Twitter). Each day will feature engaging posts such as trivia, puzzles, and challenges designed to ignite the festive spirit and encourage community participation.

Participants are encouraged to follow Aero Contractors’ social media pages, engage with the daily posts by liking, commenting, or sharing, and follow the specific instructions for each day’s activity.

Winners will be selected daily and announced on the respective platforms. Exciting prizes await participants, with the grand reward of a free return economy class ticket—a perfect gift for reconnecting with loved ones or exploring new destinations this holiday season.

“At Aero Contractors, we believe in the power of togetherness, especially during the holidays,” said Capt. Ado Sanusi, Managing Director of Aero Contractors.

“Our ‘12 Days of Christmas’ campaign is our way of giving back to the community that has supported us throughout the year. It’s an opportunity to engage, celebrate, and reward our customers while spreading joy and festive cheer.”

This campaign targets travel enthusiasts, loyal Aero Contractors customers, and families looking to make the most of the holiday season. Through this initiative, Aero Contractors reaffirms its dedication to safe, reliable, and efficient air travel, bringing people closer when it matters most.

Follow Aero Contractors on Instagram, Facebook, and X to join the “12 Days of Christmas” campaign. Engage daily for a chance to win a free return economy class ticket and other exciting offers.


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