Broadcasting
FG Seeks Partnership with China to Develop Nigeria’s Animation Industry
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Alhaji Lai Mohammed, minister of Information and Culture, has called for a meaningful partnership with China to develop Nigeria’s Animation Industry.
The minister stated this in Abuja on Thursday when he received, in his office, a delegation of Television Production and Animation Companies from China.
He described animation as the fastest growing genre of the film industry, saying animation will thrive in Nigeria, especially if it is rooted in the culture and tradition of the people.
“Animation today has grown into a multi-billion-dollar business and notably in China, France and some other countries and we have in abundance in Nigeria abundant talent and also content.
“What we need is a meaningful partnership between these companies and Nigeria to develop our animation technology and our animation culture to a level that it will not only be impactful and meaningful, but will also be another vehicle through which we can promote the culture of Nigeria and its diversity,” Alhaji Mohammed said.
He expressed the optimism that animation will open another vista of opportunity for the talented youths in Nigeria because of the abundance of interesting stories in the country, and stressed the need for technology transfer from China in order to make the desired impact.
“We have the content, we have the stories, what we need is the technology. So we want to partner with you in a manner that we can encourage our very young and talented artists, film-makers and producers. But the content of the animation, for it to be meaningful to us and to the younger ones, must be rooted in the culture and history of our people,” the Minister said.
He said with Nigeria’s remarkable progress in the ease of doing business and the various positive economic indices being recorded, the country is now the preferred destination for investors, with a guaranteed on investment.
Alhaji Mohammed advised the companies to take advantage of the various policies put in place by the government, such as a three-year tax holiday for companies that have been classified to enjoy pioneer status, and invest in Nigeria in view of the country’s huge population, talent and availability of content.
Earlier, Mr. Chen Huanan, the leader of the delegation and the Director of Culture and Tradition in the Chinese Ministry of Culture, said the delegation is in Nigeria to seek areas of cooperation with their counterparts in the country.
Broadcasting
MultiChoice Announces Fresh Price Hike for DStv, GOtv Packages
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MultiChoice Nigeria has announced an increase in subscription rates for its DStv and GOtv packages, effective March 1, 2025.
In a statement issued to customers on Monday, the company cited the need to maintain the quality of its service as the reason for the price adjustment.
The statement, titled “Price Adjustments for DStv and GOtv Packages,” read, “Dear Customer, please note that effective 1 March 2025, there will be a price adjustment on all DStv packages. This is to enable us to continue to offer our customers world-class homegrown and international content, delivered through the best technology.”
This increase came nearly a year after the company’s last price review, reflecting rising operational costs.
MultiChoice attributed the hike to economic pressures, including the depreciation of the naira and high inflation, which have significantly impacted its business operations in Nigeria.
According to the new pricing structure, the DStv Compact bouquet will rise from N15,700 to N19,000, while the Compact Plus package will now cost N30,000. The Premium subscription will increase to N44,500.
For GOtv subscribers, those on the GOtv Jinja package will now pay N3,900, up from N3,600.
The GOtv Plus package will increase from N4,850 to N5,800, while GOtv Max will now cost N8,500. The GOtv Supa and Supa Plus packages will be priced at N11,400 and N16,800, respectively.
MultiChoice has consistently defended its price adjustments, pointing to economic realities that have made running its services in Nigeria more expensive. The company maintained that the price review is necessary to sustain its offerings and ensure continued access to quality content.
Broadcasting
KongaFM Basks in Rave Reviews from Nigerians
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KongaFM -103.7, Africa’s pioneering hit music and commerce radio station, is reshaping the broadcasting space with utter broadcasting professionalism and Nigerians are happy.
With its unique blend of music, advertisements and shopping, KongaFM is winning hearts.
Operating on terrestrial frequencies in Lagos on 103.7 and streaming online for listeners globally at www.kongafm.com, KongaFM has quickly become a favourite among audiences.
Promoters of the station are basking in the rave reviews.
Chris Uwaje, tech policy adviser, global speaker and former president of Nigerian Computer Society (NCS), said described the station as revolutionary.
“Awesome, very incredible and very futuristic entrenurship strategy. I predict very soon, KongaFm will be the numero-uno radio in Africa” he said
Louisa Olaniyi, one of Nigeria’s finest broadcasters simply said “Wow, brilliant”
Bargain hunters and shoppers are also thrilled by genuineness of deals on the station.
Nicholas Isiobi, a shopper said “I am happy with the quality and affordability of the products promoted. It is worth all my while”
Every day, the station kicked off with an exciting mix of hit music, motivational content, and commercial activities, setting itself apart as a trailblazer in the radio industry.
Grace Yusuf, one listener, mentioned how the station has positively impacted her daily routine.
“KongaFM is my go-to station every morning while commuting to work. The gospel music is great, while other content and inspiring discussions keep me motivated throughout the day,” she said.
Tunde Obaposh, currently pursuing his PhD in Robotics in Kansas, shared his experience streaming Konga FM online.
“I believe KongaFM is going to redefine the standard in the radio space. I love how they incorporate AI into their broadcasts, making the experience seamless and engaging,” he noted.
Perhaps the major standout of KongaFM and Konga.com is turning live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without expending much cash on data.
Nigerian shoppers now have more options with Konga.com, and most importantly, they can enjoy unbeatable prices on all items announced live on radio.
Broadcasting
Ayra Starr leads Spotify’s Nigeria Global Impact List 2025
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Nigerian music isn’t just a local force anymore, it’s a global takeover. Spotify’s 2025 Global Impact List shows just how far Nigerian music and artists have come, with Ayra Starr leading the way.
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Ayra Starr
This list celebrates the 30 Nigerian songs that have connected most powerfully with international audiences this year, highlighting the country’s ever-growing influence on the world stage.
Ayra Starr: Nigeria’s Global Hitmaker
Ayra Starr, the “Sabi Girl,” is a chart-topping force reshaping the global music scene. Her catchy hits consistently top Nigerian charts, and her influence resonates worldwide, turning her music into international anthems. This makes her a leading voice in the exciting evolution of global music, transforming the soundscape one hit at a time.
This influence is clearly evident in her chart dominance. As a Spotify RADAR and EQUAL alumna and Nigeria’s most-streamed female artist on the platform in 2024, Ayra Starr’s artistry and strategic approach to global music are undeniable. While only two of her own tracks, Last Heartbreak Song and Bad Vibes appear on the Spotify Global Impact List, her collaborative power is evident with the chart-topping success of Santa. This track, featuring her alongside producer Rvssian and Latin artist Rauw Alejandro, showcases Ayra’s ability to connect with diverse audiences and expand her reach through strategic partnerships across different markets. Her impressive showing on the list, with six entries including Commas, GOOD FEELiNGS and Hypé underscores her versatility and appeal.
Her album, The Year I Turned 21, also cemented her global reach, ranking among the top 10 most-streamed albums of the year. Santa’s undeniable popularity speaks volumes about her global appeal and influence.
The Power of Collaboration
The global reach of Nigerian music is significantly amplified by the power of collaboration. The Global Impact List underscores this crucial role, revealing that 22 of the 30 listed songs are collaborations. This demonstrates that such partnerships are not merely a trend, but a necessity for Nigerian artists seeking international success. While three of these collaborations feature fellow Nigerian artists, 19 involve partnerships with artists from other countries, highlighting how cross-continental collaborations drive global recognition. Top hits like Santa, WE PRAY (TINI Version), and Another Vibe perfectly illustrate this collaborative power.
Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, notes, “Nigerian artists are breaking boundaries and the world is listening. Nigerian music has always been rich and diverse, and at Spotify, we’re proud to amplify these talents globally.”
Explore the vibrant cross-cultural sounds of Spotify’s Gone Abroad playlist that showcases exciting collaborations between international artists and the best of Nigerian and African talent.
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