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FG Urged to Use Nigerian Communications Consultants to Frame Economic Narratives

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The Federal Government has been called upon to use Nigerian Public Relations and Marketing consultants to frame the nation’s economic narratives.

The appealed was made by one of Africa’s leading economists, Dr. Biodun Adedipe, at a Fireside Chat, organised by the Public Relations Consultants Association of Nigeria (PRCAN) at the Civic Centre, Victoria Island, Lagos, recently.

Speaking on the theme of the session, “Macro-economic Factors That Will Impact the Nigerian Marketing Communications Industry in 2018,” Adedipe counselled the Muhammadu Buhari administration to tap into the expertise of Nigerian PR and Marketing Communications consultants to help the government frame its economic narratives and distill the message for better understanding of the populace.

Adedipe said: “Nigeria has exited recession going by the GDP growth recorded in the last two quarters. Government will therefore need to communicate better than it has ever done to be able to receive social approval for some of its policy initiatives and options.”

He cited the example of the initial opposition to the government borrowing plan as an example of how using communications consultants could have made the task easy for the Federal Government. “It took a single session with members of the Nigerian Senate for them to understand the wisdom in using long-term loans for infrastructure development. The Nigerian Senate approved the borrowing plan immediately the economic case for taking such a loan was well articulated before them. This is your job. This is what the Nigerian government should rely on you for,” he said.

Adedipe also counselled communications consultants in Nigeria not to wait for the invitation from government. He advised them to always put forward their professional opinions on what government should be saying and doing per time. He said: “You must always have a voice in the room. Your professional opinion on key national issues must always be articulated and put forward to the government, whether solicited or not.”

On the economic outlook for 2018, Adedipe said there was no doubt about the fact that Nigeria had exited recession. “We have had two quarters of positive growth back-to-back and there are strong indications that the last quarter of the year 2017 will record more GDP growth too,” he stated. He advised businesses to begin to watch out for recovery signs.

Adedipe further said: “A nation can go through the different phases of boom, recession and slump to recovery. So, there are recovery signs you need to begin to watch out for. Nigeria now has a brighter outlook. You must keep your eyes on sectors such as agriculture, manufacturing, ICT, real estate, mining and trade amongst others.” He explained that these were dominant contributors to the nation’s GDP as they were of interest for government.

Adedipe also advised PR and communications consultants to commit to research, best practices, top quality services, relentless improvement and to conduct proper diagnosis on the businesses of the clients they hope to service.

In staying true to its values, PRCAN used the opportunity presented by the event to induct a new PR agency, Media Panache, into its membership at the event. The Public and Social Relations agency is led by Timilehin Bello.

PRCAN is legally chartered by By Law No. 3 (1993) of the Nigerian Institute of Public Relations (NIPR), to cater to the interests of the consultancy side of PR practice in Nigeria. It currently has a membership of 51 PR consultancy firms providing services across at least 21 PR practice areas.


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Corruption: ICPC Threatens Sanctions as 330 MDAs Fail Financial, Governance Tests

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Independent Corrupt Practices and Other Related Offenses Commission (ICPC), has revealed that none of the Ministries, Departments, and Agencies (MDAs), in the country complied fully with ethical standards, policies, and anti-corruption measures in the passing year.

Corruption: ICPC Threatens Sanctions as 330 MDAs Fail Financial, Governance Tests

This was following the findings from the Commission’s Ethics and Integrity Compliance Scorecard (EICS) for the MDAs.

The Commission warned that henceforth, non-compliant MDAs will face necessary actions, including enforcement, to ensure adherence to government directives.

According to the EICS scorecard released on Thursday in Abuja by Demola Bakare, ICPC spokesperson, no MDA out of 330 MDAs that were assessed through physical deployment by ICPC teams achieved full compliance.

The EICS serves as a preventive tool used to assess and enhance the compliance of MDAs with ethical standards, policies, and anti-corruption measures.

Findings from the report indicated that no MDA achieved full compliance, while 29.55 per cent of MDAs captured attained substantial compliance, and 51.62 per cent had partial compliance.

The report also observed that 15.91 per cent showed poor compliance, while 292 per cent were non-compliant.

According to the report, common gaps included a lack of whistle-blower policies, strategic plans, and effective stock verification units, adding that many MDAs failed to conduct any forms of system studies or render financial and audit reports.

Commenting on the report, Bakare noted: “This year, 2024, the tool covered 323 responsive MDAs, with 15 MDAs non-responsive and categorised as high corruption risk.

“It is imperative to inform you that this initiative has yielded some positive and value-driven impacts, and these are, but not limited to, increased awareness and compliance with anti-corruption measures, enhanced competition among MDAs to meet criteria, and improved procurement processes and data reliability.

“The Commission recognises the MDAs with substantial compliance and will continue deploying these tools to promote integrity and accountability.

“Non-compliant MDAs will face necessary actions, including enforcement, to ensure adherence to government directives. We are certain that these efforts will continue to underline ICPC’s dedication to enhancing good governance and preventing corruption.”


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Dangote Refinery Denies Liquidity Challenges, Dismisses NNPCL’s $1Bn Loan Claim

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Dangote Petroleum Refinery and Petrochemicals (DPRP) has dismissed claims that the Nigerian National Petroleum Company Limited (NNPCL) used a $1 billion loan secured through a crude forward sale agreement to support the refinery during a liquidity crisis.

Dangote Refinery Denies Liquidity Challenges, Dismisses NNPCL’s $1Bn Loan Claim

In a statement on Wednesday, Anthony Chiejina, company’s chief branding and communications officer, said the NNPCL’s stance was a distortion of the facts.

“We would like to clarify that this is a misrepresentation of the situation as $1bn is just about 5% of the investment that went into building the Dangote Refinery,” Chiejina said.

Chiejina stated that the refinery’s decision to enter into a partnership with the NNPCL was based on the recognition of “their strategic position in the industry as the largest offtaker of Nigerian crude” and at the time, the sole supplier of petrol into Nigeria.

“We agreed on the sale of a 20% stake at a value of $2.76 billion. Of this, we agreed that they will only pay $1 billion while the balance will be recovered over a period of 5 years through deductions on crude oil that they supply to us and from dividends due to them,” Chiejina said.

“If we were struggling with liquidity challenges we wouldn’t have given them such generous payment terms. As at 2021 when the agreement was signed, the refinery was at the pre-commission stage.”

According to the statement, the agreement would have been cash-based rather than credit-driven if the refinery struggled with liquidity issues.

The refinery’s spokesman said the NNPCL was subsequently unable to supply the agreed 300,000 barrels a day of crude (bpd).

He stated that the shortfall was because the NNPPC “had committed a greater part of their crude cargoes to financiers with the expectation of higher production which they were unable to achieve”.

“We subsequently gave them a 12-month period for them to pay cash for the balance of their equity given their inability to supply the agreed crude oil volume,” he said.

“NNPCL failed to meet this deadline which expired on June 30th 2024. As a result, their equity share was revised down to 7.24%. These events have been widely reported by both parties,” he said.


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9mobile Addresses Recent Service Outages, Apologizes for Inconvenience

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9mobile has apologized for the recent service outages experienced by its valued customers which has affected their ability to provide voice, data, internet services. “We understand the frustration these disruptions have caused and deeply regret the inconvenience.

“Our technical team has identified the root causes of the outages including a fire incident at our Main Data Centre in Lagos last night which severely impacted services especially in the Lagos and South-West.  We are grateful for the swift intervention of the Lagos State Fire Service, which helped prevent further damage.

“Prior to the fire incident, our network experienced major fibre interruptions leading to varying degrees of outages. We had a fibre cut on the backbone links in Lagos which led to a total data outage across the country.

“This was followed closely by two vandalism incidents in Lagos and Abuja, leading to total service outage in South-West and data service outage in the North.  Services have now been fully restored in the North & South-South States while restorations work is ongoing in others. We expect to fully restore services as soon as possible”

At 9mobile, customer satisfaction is remains top priority. “We value the trust you place in us and appreciate your patience and understanding during this challenging time. Customers who continue to experience issues can reach out to our customer service team via our social media touchpoints or our experience centres”.

Once again, we sincerely apologize for the disruption and thank you for your continued support.


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