Broadcasting
Four Cool Features for Podcasters on Clubhouse
The size of the global podcasting market is estimated to reach USD 94.88 billion by 2028, expanding at an estimated compounded annual growth rate of 31.1% from 2021 to 2028, according to data from ResearchAndMarkets.com.
In Africa, podcast consumption is fast becoming a growing trend in many countries, including Nigeria, as it allows the listener to multitask.
Spotify data shows that Nigeria has over 2.9 million podcast titles available to listeners in the country – though people are listening to a mixture of local and foreign podcasts.
Whilst the podcast industry in Nigeria is growing, there’s a consensus that resources are required for Nigerian podcasts to match the quality and consistency of global standards. Currently, podcasts backed by media houses have access to such resources.
Enter live social audio platforms – made popular during the pandemic when audiences desired interacting with the rest of the world. These platforms may well be the work around that podcasters need.
Live social audio platforms do not only have the passive listening capability of podcasts, but also the exposure that comes with social media across the globe.
Live social audio platform, Clubhouse, is leading the charge in this area. Clubhouse is an audio platform with enhanced features for content creators. So, creators do not have to worry about costly equipment set up in the first instance.
These audio features include Clips, Replays, Spatial Audio and Pinned Links. With over 700,000 rooms created daily, the platform offers creators an opportunity to promote their work with a global audience.
These four features will give your podcasts a professional feel and get you on your way to monetising your craft.
Spatial Audio
Spatial Audio is a feature that makes Clubhouse members feel more immersed in the conversation or room they’re listening to by making the speakers sound like they’re spaced throughout the room.
Clips
Clips makes it easier for creators to share great moments and grow their audiences on Clubhouse by allowing you to share 30-second clips of public rooms. This is done so more people can discover the room by sharing a preview of the room with others or capture an incredible moment that just happened .
When you start a room, you can choose whether you want clips enabled but it will be on by default for open/public rooms, and creators can toggle them off anytime.
The feature is not available for private, social or club rooms. When enabled, users will be able to grab a Clip of the past 30 seconds. People can share Clips of a show to Instagram, Twitter, Facebook, iMessage, or WhatsApp — and even save them to their camera rolls for quick editing first.
Clubhouse also added stereo support to Clips, so any snippets you share from performers using Music Mode will also sound great!
Replays
Podcasters can choose whether they want Replays enabled when they start a room. If the feature is on, the room will be discoverable on Clubhouse for as long as the creator likes — and available for them to download and share anywhere. Replays make it easy to create great audio content, get discovered by others, and grow audience over time.
Pinned links
Pinned Links allow creators to pin a link to the top of their room. For creators, the benefit of Pinned Links is that it allows them to pin important links to the top of a room to give listeners context or to promote their latest work (i.e. book, article, song, etc). For users, the feature gives more context about the room without having to go to a creator’s bio for additional information.
Pinned Links help room creators drive people to subscribe to their Substack, download their podcasts, read their books, discover their new single, buy their product, and support their Patreon page.
If you’re a regular podcaster or aspiring one, these features could well take you from a John Doe, to the next superstar.
Broadcasting
NAFDAC Dismisses False Claims of Approving ‘Lung-Cleansing Tea’
National Agency for Food and Drug Administration and Control (NAFDAC) has refuted claims that it approved a herbal product marketed as “lung-cleansing tea” for smokers.
Mojisola Adeyeye, director-general of NAFDAC, in a statement on Saturday, December 14, clarified that the product, identified as Lungitox (Smokers Pride), was never approved and had its registration application rejected due to its unsubstantiated health claims.
“The attention of the National Agency for Food and Drug Administration and Control (NAFDAC) has been drawn to a misleading video circulating on social media, alleging that NAFDAC approved the registration of a herbal product claiming that ‘smoking is healthy’ when used with their product,” the statement read.
“NAFDAC wishes to categorically state that this claim is false and completely unfounded.
“The product in question—Lung Detox Tea or Lungitox (Smokers Pride) or any similar product—is NOT registered by NAFDAC.
The unscrupulous individual behind this product had applied for registration, but the application was outrightly rejected due to the unsubstantiated and dangerous claim that smoking could be made ‘healthy’ by consuming the product.”
NAFDAC reaffirmed its commitment to protecting public health and ensuring that only safe and scientifically validated products are approved.
“NAFDAC remains steadfast in its mandate to protect public health and ensure that only safe, effective, and scientifically substantiated products are approved.
“We condemn any attempt to mislead or endanger the public with false claims.
“The public is advised to disregard this video and report any suspicious claims or products to the Agency through our official channels.”
Adeyeye provided contact information for reporting such claims, urging Nigerians to remain vigilant.
“For further inquiries or reports, please contact NAFDAC via 0800-162-3322, email [email protected], or visit our website at www.nafdac.gov.ng.
NAFDAC will continue to take decisive action against any individual or entity attempting to violate public health standards.”
The agency reiterated its dedication to ensuring that all products in the Nigerian market meet the required safety and efficacy standards.
Broadcasting
Coalition Drags Reuben Abati, Arise TV to NBC over Anti-Igbo Remarks
A coalition of media organisations, comprising the League of Public Affairs Analysts and South East Media Professionals Network, has called for disciplinary action against Arise TV and Dr. Reuben Abati, show host, over alleged inciting remarks against the Igbos.
This was contained in a formal petition to the National Broadcasting Commission (NBC), signed by Ambrose Igboke.
According to the group, Arise TV and Dr. Reuben Abati allegedly made a divisive comment against the South East and Igbos during a TV Breakfast Show on November 21, 2024.
Recall that during the November 21 Breakfast Show, Abati had said on Arise TV, “It is a shame that the same Igbos who are so industrious that they’re all over and they do well in other parts of Nigeria.
“You go there as a non-Igbo man to go and buy land, you’ll be told that you don’t belong, even as an in-law. These are the issues in my view.”
The journalist and former Presidential aid referred to an incident reportedly involving the former Minister of Information, T.O.S Benson, who sought to purchase land in Igbo land for his wife.
The anti-Igbo comment has resulted in criticism and outburst from different groups.
They argued in the petition that there are “concerns about remarks made by Dr. Abati, which perpetuated harmful stereotypes against the Igbo community.
“These statements have been further amplified by extremist groups like Lagospidia, exacerbating ethnic tensions in an already delicate socio political climate.”
The media professionals said, “Dr. Abati’s reference to the Igbo people in a broad, negative context risks inflaming ethnic tensions and promoting dangerous generalizations. This kind of action was what ignited the Rwandan genocide where the Hutu and Tutsi engaged in a fratricidal war of extermination. It all started with a radio
“His comments were quickly weaponized by groups known for anti-Igbo sentiments, fueling divisive narratives that undermine national unity.
“Dr. Abati’s hostile response to a colleague, Ms. Ojy Okpe, on the following day’s broadcast, demonstrated a troubling disregard for professional journalistic standards.
” The remarks and behavior constitute a breach of the Nigerian Broadcasting Code, which prohibits content that incites division or promotes hate speech.”
The petitioners called for a thorough review of Abati’s remarks and the editorial lapses that allowed such conduct to air.
Broadcasting
NCAA Educates Passengers on Travel Challenges and Solutions
Nigeria Civil Aviation Authority (NCAA) has called on aviation passengers to become more informed about the challenges they may encounter while traveling through airports.
This appeal was made by the NCAA Head of Consumer Protection, Michael Achimugu, during a road walk in Port Harcourt, the Rivers State capital, on Saturday, December 7.
He highlighted the importance of passenger awareness, especially during the heavy travel season, and emphasized the need for proper sensitization regarding flight delays and possible solutions.
“We’re now in the high travel season in aviation and as you know there’s been a lot of flight disruptions as well as a lot of complaints,” Achimugu said.
“Our duty at NCAA is to sensitize our passengers because most of the time when complaints come about these disruptions, it comes from a place of poor knowledge about their rights and responsibilities as air passengers. We must protect both the passenger and the airline,” he added.
The NCAA continues to engage in efforts to educate passengers and address concerns during this busy travel period.
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