Lagos is set to welcome top music business leaders, celebrities, business executives, and creative industry professionals from around the world as All Africa Music Awards, AFRIMA, partners with bridgeAfric, and UNESCO to host the Showbiz101 Global Workshop and Music Creation Camp.

The event, scheduled to take place from March 26th to 29th, 2025 aims to train young creatives, foster international collaborations, and further enhance the capabilities of creators and professionals along the value chain of music production and business.

Adenrele Niyi, Chief Experience Officer, (CXO), AFRIMA, said the partnership with bridgeAfric on the event underlined the AFRIMA institution’s commitment to empowering Africa’s creative industry.

“As AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by empowering Africa’s creative industry and by providing platforms for artists to collaborate, grow, and break boundaries. Partnering with bridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer. This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry,” Niyi said.

The AFRIMA CXO added that the event aligns with AFRIMA’s seven pillars, which include the Music Awards, Music Festivals, AFRIMA Creative Academy, Talent Discovery and Promotions, Music Business Hub, Advocacy, and Advisory & Policy Debates. “Our goal is to reinforce Africa’s position as a moving powerhouse on the global music scene—one hit, one artist, one opportunity at a time and we are excited to be at the fore front of driving this initiative,” she concluded.

According to Victoria Nkong, President of bridgeAfric who is also an Associate Producer for AFRIMA, the workshop aims to support the future of Africa’s creative industry by focusing on key areas including the need to educate and train young talents, saying, “We believe learning is essential to solving problems in the entertainment industry. This workshop will equip young people with the skills and knowledge they need to succeed.”

She said the event will feature performances, training sessions, and recording opportunities for artists.

Nkong added that the five-day event will bring top musicians together for a three-day global music camp, where they will create songs as a team. “By the end of the camp, we will have a global EP featuring top African stars from different countries,” she said.

“Another goal of the workshop is to help artists reach new audiences by connecting them with international music executives. This will open doors for them to promote their music in different parts of the world.”

Some of the top artists who have confirmed their participation in the conference and recording camp are Juma Jux from Tanzania, Nadia Nakai from South Africa and DJ Neptune from Nigeria. Ivory Coast will be well represented by global music superstars like the AFRIMA Award winner Didi B, Himra, Suspect 95, Kikimoteleba, Goulam, and Gabin Bao.

Other notable participants include Bizzle Osikoya, Co-founder of The Plug Entertainment, and Sesan Adeniji, General Manager of Vybz FM.

From Algeria, DJ MohGreen will bring his expertise, while Eric Bellamy from Live Nation Paris, France will contribute his knowledge of the global music industry. Sonia Aimy from Canada and Wendy Harawa from Malawi are also expected.

In addition to the workshop and music camp, Nkong said a welcome Industry party is scheduled for Wednesday to officially receive the participants.

She added that registration is free for music producers, songwriters, and artists who want to learn, network, and advance their music careers.

Trust Otorudo, Regional head of Smart Treasure, Lagos Operations, has said that among other reasons he found fulfilment in service to humanity, which aligns with one of the core attributes of Smart Treasure Investment, an investment platform. He noted that, this attribute fueled his passion and dedication for the platform, hence the reason he is committed to it.

By March 29, 2025, Otorudo will be one year with the ST platform and already he has touched many lives in philanthropic and charity works. This is aside all the financial and material benefits he said he has been able to achieve through his involvement with the ST project- with a great percentage of the amount committed to the ST charity course.

“Smart Treasure has made giving an easy habit for everyone who is a part of it, it comes natural to us,” Otorudo said.

“For nearly one year I have been with ST Team, it has been a very fulfilling relationship with different forms of activities. I have practically moved from being a needy to giving back to the society and this is as a result of my encounter with ST Team and I am forever grateful for that.

For Otorudo, the fact that the lives of people are being transformed for the better is enough motivation for him, and he expressed it this way: The ability to touch lives is my motivating factor- to give out to widows, the less privileged and those in need.

“At ST, we are not anti-government but partners in progress to help build an egalitarian society we can all be proud of, knowing that the government cannot do it alone.

“We cannot all be in position of power to affect lives but we can contribute to the growth of humanity through changing the lives of people, one person at a time. Which makes all the difference,” he averred.

Prior to his joining the Smart Treasure, Trust worked as a banker, contract staff for an insurance company, had a stint as a journalist and served as youth Corp member with the Nigerian Army, where he said the virtual of discipline, hardwork and service to humanity was instilled in him.

Presently, a VIP level 9 member, Otorudo advised those who were yet to register to the ST project to do so, if they are interested in changing their financial status.

He is presently on the list of Nigerians who will be visiting Dubai this July for an all-expenses paid trip, courtesy of ST Team. This is aside the numerous gifts he has been rewarded with, a car, an iphone and other high end gifts for his dedication and hard work.

Since 2023, Smart Treasure has involved itself with various charity works aimed at closing the gap between the rich and the poor in the society.

Among the ongoing projects are, ST Tech Academy, where members are being empowered with Information Technology skills; support to orphanages and schools for special children; and most recently, the salary subsidy initiative and an agricultural farm project aimed at feeding Nigerians from the proceed of agric farming.