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Glo, MTN Pay Musicians N9Bn from Caller Tunes

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MTN Nigeria and Globacom,  two biggest mobile telecommunication operators in the country, generated over N9 billion for the local music industry in 2014 through the monetisation of caller tunes, according to the Punch.

While MTN generated over N5bn for the Nigerian musical artistes who sell their contents as caller tunes on its platform, Globacom is said to have brought in about N4bn.

The money generated for the industry was in form of royalties paid to music artistes who served or are still serving as brand ambassadors to the two telecoms companies in the year.

The Glo music ambassadors, whose contracts were recently renewed, are Nigeria’s leading music stars, Peter and Paul Okoye (PSquare), Oladapo Oyebanjo (D’Banj), Chinedu Okoli (Flavour), Jude Abaga (M. I.), Oluwatobi Ojosipe (Wande Coal), Omawumi Megbele, Bez Idakula, Burna Ogulu (Burna Boy), Ego Ogbaro and Sammie Okposo.

Globacom also signed on hip hop sensation, Ayodeji Balogun, popularly known as Wizkid, after he terminated his contract with MTN. It also signed on the Mavin crew of Koredo Bello, Reekado Banks and Hadizah Blell (Di’ja).

However, the leader of the Mavin Group, Michael Ajereh (Don Jazzy) leads other music artistes on the MTN network. He is joined by Tiwa Savage, Sidney Esiri (Dr. Sid), Olanrewaju Fasasi (Sound Sultan), Iyanya Mbuk, Chidinma Ekile, Bankole Williams (Banky W), Kingsley Okonkwo (KCee) and David Adeleke (Davido).

MTN also recently signed on the visually impaired music artiste and producer, Cobhams Asuquo.

Our correspondent obtained the figures from the telecommunications companies on Wednesday, amid plans to announce an on-demand music service.

An employee in the Corporate Affairs Division of Globacom, who pleaded anonymity, said that apart from paying “about N4bn in form of royalties to Glo music ambassadors, Glo plans to lead the music streaming business in the future, which valuation is estimated to be about $8.5bn (N1.7tn).”

He said Globacom’s interest in the music streaming business might be due to the decline in digital download business, adding, “The streaming business is projected to grow at almost 40 per cent annually and will probably be over $2bn (N393bn) business in 2016.”

It was gathered that the new and rising stream of revenue for the telecoms firms might have accounted for the recent scramble for top music artistes in the country by both Globacom and MTN.

While MTN declined to renew the contracts of some of its music brand ambassadors last month, Globacom quickly poached them with higher bids.

However, aside the over N5bn generated for the music industry, MTN said the brand ambassadorship, appearances and performances fees made for the artistes amounted to over N500m.

“MTN has invested more than N1bn in talent discovery and development through the Project Fame sponsorship platform,” the company’s General Manager, Corporate Affairs, Miss Funmi Onajide, said.

“The recent rebasing of the country’s Gross Domestic Product puts the contributions of the entertainment/music sector at $7bn (N1.4tn) of the total value of $510bn (N100.4tn). This represents 3.7 per cent contributions to the total GDP growth,” she added.

According to her, MTN’s leadership contribution in the sector has impacted positively on the lives of Nigerian creative talents.

Onajide stated that beyond music, “MTN has also made significant investments, partnerships and contributions to helping to address distribution and monetisation challenges of other creative talents.”

Per Sundin, Managing Director, Universal Music, Sweden had in December 2013 urged telecoms firms in Nigeria to take to streaming the contents of their music ambassadors “rather than just serving as ring tones.”

“I am 100 per cent sure that this is the future. Streaming services will be the next step for global music consumption,” he had said.


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Airtel Africa in Strategic Collaboration with Top African Artists to Promote Better Data Usage

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Airtel Africa, telecommunications and mobile money services provider across 14 African countries, has partnered with three internationally renowned African artistes, Fally Ipupa (Democratic Republic of Congo), Diamond Platnumz (Tanzania), and Simi (Nigeria) to engage customers on how to enhance their digital experience by making the most of their data bundles.

Through this collaboration, Airtel Africa aims to enable customers to make informed decisions about their data usage habits. The artists have collaborated with Airtel Africa to create a special song to provide customers with practical tips and tools that will help them to maximise their data for everyday use, from browsing the internet to streaming and accessing essential apps.

The collaboration is part of the ongoing #SmartaWithData campaign that promotes education on better data usage and management. It aims to rally Airtel Africa’s customers to GET smarter data settings, SET smarter data speeds, and GO #SmartaWithData for a more rewarding digital experience.

The edutainment campaign is currently active on the Airtel network in seven African countries; Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), Zambia, and Malawi to its young customers aged 18-35 years.

Speaking about the campaign, Rohit Marwha, the Chief Marketing and Sales Officer at Airtel Africa, stated: “Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundles, thereby enhancing their online experience.

In collaborating with these artists, who our customers love and engage with on a daily basis, ensures that they are aware of these data hacks, and they can seamlessly adopt usage and management of their data through clear messages that resonate with them.

“At Airtel Africa, our priority is in creating exceptional customer experiences with our products and services. We hope that through this edutainment campaign, delivered through authentic internationally acclaimed African artists, our customers will be empowered and have rewarding online experiences, whether for business or leisure.”

The #SmartaWithData campaign by Airtel Africa offers tips to help customers make smarter use of their data, while also encouraging them to join in and share their own tips. Customers can access all data bundles easily via USSD, Airtel Lite or the MyAirtel App.


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NLC Shuts Lagos TV, Radio Stations over non-Implementation of N85,000 Minimum Wage

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Nigeria Labour Congress (NLC), Lagos State chapter has shut down normal operations of Lagos Television, Eko FM/Radio Lagos and Lagos Traffic Radio in protest over the non-implementation of the N85,000 minimum wage to workers,


NLC Shuts Lagos TV, Radio Stations over non-Implementation of N85,000 Minimum Wage

NLC, in collaboration with workers of the three broadcast stations under the aegis of Radio, Television, Theatre and Arts Workers Union of Nigeria (RATTAWU), on Monday picketed the station.

The workers, few weeks ago, had notified the management of the three stations of their readiness to down tools following the failure of the stations to implement the minimum wage being implemented by the Lagos State Government.

The workers were seen on Monday morning blocking the entrance and exit to the Agidingbi complex of the broadcast stations, displaying placards.

The placards with various inscriptions read, “Oracle is the answer, it’s all we need”, “Pay us minimum wage,” among others.

Speaking with newsmen, Comrade Funmi Sessi, chairman of NLC, said the protest was peaceful to draw the attention of the management to the demands of workers.

“We started in a peaceful manner, and we are going to end it in a peaceful manner. No body is going to push us the wall.

“I assure everybody that we shall be peaceful because we are Lagosians.

“We are here this morning you can see the workers of government in communication departments that is LTV, Eko FM, Traffic Radio, all here to show their displeasure against the injustice that is been meted out to them.

“They work to the best of their abilities and now at the receiving end by being shortchanged. And not receiving the new minimum wage as being approved and agreed by the law set by the Federal Government of Nigeria

“This is an injustice to the set of workers. The managements have been given the mandate to pay the minimum wage has been announced by the Lagos State Government. They are Lagos State workers.

“Since the government has commenced implementation of the N85,000 minimum wage since November, they have never collected the minimum wage.

“The arrears of the three months and the 13th months; they have not been enjoying the benefits. So, why this disparity for these set of workers even in the face of this hardship?

The leadership of their union had engaged the management previously. They gave a-21-day notice to dialogue.

“After several engagements with managements, they gave 14 days, then seven days. They followed due process, yet there was no resolution. Now when they saw that the workers are resolute to fight for their right, they are saying sheathe your sword.”

Comrade Sessi noted that the state governor had been doing a lot by showing compassion on workers, urging him to prevail on the management to do the needful.

“Though, the governor has been doing a lot and showing empathy to workers, we are hereby appealing to him to prevail on the management to do the needful and avoid unnecessary disruption to operations in the interest of the majority.

“We will sustain this struggle until the government listens and takes appropriate action on these demands,” she said.

 

 


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New WAEC Program Offers Faster Route for Students to Improve WASSCE Grades

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West African Examinations Council (WAEC) in Ghana, has announced a new initiative, which will allow students to resit their WASSCE papers as early as January and February 2025.

This is a change from the norm in Ghana, where candidates had to wait for the next private exam cycle.

The Head of Public Affairs at WAEC, John Kapi, disclosed this while speaking on JoyNews’ AM Show in Ghana.

He explained that the new programme, referred to as WASSCE PC1, provides a faster route for students to improve their grades.

“Students who access their results now and realise they need to resit one or two papers have until 8th January to register online through our website or at WAEC-accredited internet cafés. The exams will take place from 24th January to 15th February 2025,” Mr Kapi stated.

According to him, to aid candidates in their preparations, WAEC plans to expedite the release of chief examiners’ reports, saying, “These reports will provide detailed feedback on where students may have gone wrong and how they can better approach their studies and the examination process.

“We’ve advertised this programme widely through banners, our website, and our results checker platform to ensure that both students and parents are aware,” Mr Kapi added.

He said students whose results have been cancelled are also eligible to sit the WASSCE PC1 exams, provided they have not been banned for some years for malpractice.

“For now, the exams will be conducted in regional capitals due to the limited number of candidates. Prospective participants are urged to complete their registration by the 8th of January to take advantage of this opportunity.”

WAEC, however, expressed optimism that this initiative will allow candidates to quickly improve their grades and qualify for the next cycle of admissions, avoiding a year-long delay in their academic progress.


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