Broadcasting
Goldberg Unveils DJ Kaywise As Brand Ambassador
Nigeria’s turntable sensation Ayorinde Kehinde Okiki, also known as DJ Kaywise, has just secured an ambassadorial deal with one of Nigerian Breweries Plc foremost beer brands, Goldberg Lager Beer. Joining superstars like Olamide and Odunlade Adekola on the brand.
The announcement was made official after fans and followers called on the brand to sign the DJ.
The talented artist who kicked off his career professionally in 2010, gradually climbed through the rungs of the music ladder to work with top acts like Olamide, Phyno, Tiwa Savage, Naira Marley, Zlatan Ibile and Niniola.
Using his style of music production, Kaywise projects African and Nigerian cultures and values through Afrobeats to the rest of the world.
This quality is synonymous with the Goldberg brand, hence its choice to unveil the renowned DJ as brand ambassador comes as no surprise.
Speaking on the announcement, DJ Kaywise expressed gratitude to the brand saying,
“I started out in the industry in 2010, putting in my blood and sweat to ensure I produce sounds that people around me and those in the diaspora could identify and connect with. There are a couple of acts out here in the industry and Goldberg reaching out to me, shows that all of my hard work hasn’t gone unnoticed.
In my new role as an ambassador for Goldberg, I hope to continuously project both myself and the brand in a manner that connects well with my fans and Goldberg lovers, working to keep our culture and values fresh in their minds.”
Goldberg Lager Beer was acquired by Nigerian Breweries in 2011, and since then, has remained one of the best performing brands in its portfolio.
The brand has, over the years, invested in the rejuvenation of culture and content through its talent hunt show Ariya Repete, that seeks talents in music genres like fuji, Yoruba hip-hop and juju.
It has also continued to support festivals like the Olojo Festival, and has gone on to garner grand endorsements from traditional rulers like the Oba of Lagos, HRH, Oba Rilwan Akiolu.
Commenting on the partnership, Omotunde Adenusi, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc, revealed the brand’s need to create an experience that will celebrate the traditional culture and values people were raised with, in a way that aligns with the current pop culture which is fast gaining strides in the country.
“DJ Kaywise is a household name on the Nigerian music scene and we’re excited to have him on the brand” Omotunde said. “Kaywise, just like Goldberg, brings his fans closer to their roots, through his music, yet keeping them in touch with the trends. This perfect blend of both worlds is what the Goldberg brand has become known for.”
Goldberg is a brand that believes in keeping values and traditions alive and fresh as a way to shape the future.
With a wide array of exciting activities that brilliantly connects with its ever-loyal consumers, Goldberg continues to remain one of the most authentic brands in the beer industry.
Broadcasting
Why your business needs unified data analytics for growth and success
By Kehinde Ogundare, Country Head, Zoho Nigeria
Most business leaders will agree that data analytics is a strategic necessity today. Without access to comprehensive data and effective ways to interpret it, organisational decision-makers may find themselves relying solely on intuition while navigating unfamiliar roads in the dark. Gut-based decisions can occasionally lead to success, however, those wins are often more coincidental than a reflection of true strategic insight.
More than 90% of the businesses derive benefits from data analytics strategies
A robust data analytics solution enables businesses to transform raw data into organised, actionable insights across numerous functions. They can span CX—helping personalise interactions based on an analysis of individual preferences and behaviours, growth strategies—allowing teams to identify distinct customer segments basis emerging deal patterns, post-sales support—enabling quick response times by analysing ticket allocation systems and discerning gaps, and so on. It’s no surprise, then, that nearly 92% of organisations reported measurable value from their data and analytics investments in 2023.
Unfortunately, many organisations fail to derive full value from their data analytics strategies. One of the reasons for that is analytics systems not having a full view of what’s happening across the company owing to data silos.
Information silos can affect the quality of data insights
There are numerous reasons why an organisation can end up with fragmented or siloed data, but a key factor is the existence of different tech platforms across various departments. Use of disparate tools for different functions can lead to decentralised management of data. For instance, while the sales team might know how many units of a product a customer has purchased, they may have no visibility into how quickly the customer pays their invoices or how many interactions they’ve had with marketing and communication collateral before making a purchase.
There are other data issues that businesses face too. Among them is poor data quality. This can be caused by manual data collection practices that often yield inaccuracies, inconsistencies, and redundancies. Poor data quality forces businesses to spend a lot of time and resources on cleaning up, which further prolongs the analysis process. The best approach to solve these issues is to digitalise and unify data sources with the right tech platform that interconnects all departments.
The right software matters
Fortunately, with the right software, achieving a unified view of data becomes much simpler. Effective data analytics software will bring disparate data points together and make analysis easier. To do this effectively, the software should provide native integrations with a diverse array of data sources, including local files, feeds, databases, and business applications.
Beyond that kind of integration and unified view, what should organisations look for in business analytics software?
First, it should be accessible to all users—whether they are business users, data analysts, data engineers, or BI specialists—ensuring ease of use and value for everyone. The software should also offer pipeline builders, be compatible with other forms of software, support streaming analytics, deliver real-time insights, and provide unified metrics.
In addition,the software must evolve with a business’ changing data analytics needs. This means supporting features like generative AI analytics, predictive AI, and machine learning capabilities. The ability to trigger actions based on alerts and pipelines, connect to niche business apps, and integrate multiple BI and data analytics tools will further enhance its benefits.
Ultimately, the software should demonstrate clear value by reducing manual effort and streamlining processes, handling large datasets efficiently, and delivering cost and time savings.
The data’s there; now bring it together
Given the clear benefits that good data analytics software offers businesses, embracing it should be a no-brainer. Most organisations already sit on a treasure trove of data; it’s simply not being put to effective use. A unified data analytics software can change that by bringing together disparate data points and providing a consolidated view with actionable insights. Implemented correctly, those insights can supercharge a business’s growth trajectory.
Broadcasting
King Shipping Felicitates with Aluo, NNL Chairman as He Bags Sports Administrator of the Year Award
A leading shipping company in the country, King Shipping Trading Maritime Services Limited has congratulated the Mr. George Aluo, chairman of Nigerian National League ( NNL), on his nomination for the Sports Administrator of the Year Award by the Imo State Chapter of Sports Writers Association of Nigeria ( SWAN).
In a congratulatory message he personally signed, the Managing Director/ Chief Executive Officer of the company, Bob Chukwuma Hyacinth, the company described Aluo as a Sports administrator per excellence whose nomination for the award did not come as a surprise to anyone. ”
The award to Mr. George Aluo, is well deserved and did not come to us as a surprise considering the various transformation he has brought to the country’s second tier League within a short period of time of being n charge of the league. ”
As he receives this award, we urge him not to relent in his efforts at making the NNL a household league in the country but to see it as a call to more meritorious service to the country”, concludes the statement by the company whose operations covers Ship Chandelling, Ship handling and repairs, supply of Diesel, commodities , beverages , shipping logistics, clearing and forwarding. Meanwhile, the company has also congratulated the wife of the Managing Director Mrs.Loretta Bob-Chukwuma on her birthday.
In a congratulatory message, the CEO described her as his pillar of success and prayed that God Almighty will continue to clothe her with garment of blessing, and good health ” I also want to use this occasion to congratulate my wife who is a year older today.
She has been the pillar of my success and I pray that the Almighty God will continue to bless her, clothe her with garment of blessings and good health as well as give her long life and prosperity to celebrate many more years in good health.”
Broadcasting
Northern Broadcasters Sue Arewa 24, 7 Others over Licensing
Board of Trustees of the Northern Broadcast Media Owners Association (NBMOA) has filed a lawsuit against the broadcast company Arewa 24 Limited and seven other entities, alleging they are operating without proper licenses.
The case, set for hearing before Justice Omotosho at the Federal High Court in the Federal Capital Territory (FCT), lists the National Broadcasting Commission (NBC), the Federal Ministry of Information and National Orientation, the Advertising Regulatory Council of Nigeria (ARCON), the Federal Competition and Consumer Protection Council (FCCPC), MIPAN, MultiChoice, StarTimes, and ADVAN as defendants.
In a statement issued in Abuja, Alhaji (Dr.) Ahmed Tijjani Ramalan, chairman of the NBMOA Board of Trustees, highlighted concerns that the unlicensed operations of the defendants pose a threat to Nigeria’s established legal and competitive media landscape, impacting media owners and audiences nationwide.
Ramalan stated, “Our objective is to ensure a fair, regulated media environment in line with established broadcasting standards, while maintaining a commitment to the rule of law.”
The NBMOA affirmed its commitment to lawful broadcasting standards and noted that it would refrain from further public comments until the legal proceedings are concluded to respect the judicial process.
Stakeholders in Nigeria’s broadcasting industry are closely watching the case, as its outcome could have significant implications for media regulation and licensing across the country
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