Telecom
Google Search Trends Reveal Nigerians More Interested in Artificial Intelligence than Ever Before
Nigerians interest in Artificial Intelligence, (AI) have increased by 5,000% more in 2022 than 2021, according to Google search trends released on Friday.
According to the report, search interest in “artificial intelligence” reached a record high in 2022 in Nigeria and across the world.
Top trending questions in Nigeria include “what is AI art”, “what is deep learning in artificial intelligence”, “how to become an AI engineer” and “when was artificial intelligence invented” – all of which have been searched 5,000% more in 2022 than 2021.
Other searches included “what is artificial intelligence all about” (+370%), “is artificial intelligence a course” (+260%) and “what is artificial intelligence” (+130%).
Google, who views AI as a solution for addressing significant societal challenges, like climate change, recently shared their approach to pursuing AI responsibly, which includes the need to prioritise building and testing for safety, and prioritising its purpose for public good.
Matt Brittin, President of Google Europe, the Middle East and Africa said: “It’s great to see people in Nigeria showing more of an interest in the transformational technology that is AI.
“AI is already a key part of many of our lives – in fact, if you use Google tools regularly, you’re probably using AI without even realising:
“it’s what helps Maps give you the fastest or most fuel-efficient route, or Search to find what you’re looking for. We’re continuing to pursue AI boldly and responsibly – creating tools that improve the lives of as many people as possible.”
The trends, released today, also show that people in Nigeria are increasingly interested in protecting their cybersecurity and online privacy.
In 2022, searches for “computer security” were the top form of security searched worldwide and in Nigeria, while “cybercrime” was searched at record levels globally. Nigerians frequently searched for cyber security – with “what is ethical hacking” increasing by over 5,000%, while searches for “what is cybersecurity” and “what is a virus in a computer” increased by 200% and 80% respectively.
Google is using AI to address security challenges – including on Gmail, which automatically blocks more than 99.9% of malware, phishing and spam and protects more than 1.5 billion inboxes using AI.
With more people using the internet than ever before, to manage every aspect of their daily lives, people in Nigeria are also interested in increasing their privacy online. Searches for “private browsing” surged in 2022, increasing by 70% – while Nigerians searched for “one time password” more than any other country worldwide. Searches for “password manager”- a Google tool that makes it easy to use a strong, unique password for all of your online accounts – also reached a 10 year high in Nigeria.
People in Nigeria also turned to Google to help them better understand the economy, learn new skills and build their careers.
2022 was an uncertain year economically, reflected in the search trends.
Searches for inflation hit an all-time high worldwide, and a 10-year high in Nigeria. Searches for “causes of cost push inflation”, “creeping inflation” and “what is recession” increased by over 5,000%. People also took to Google to understand the causes of rising prices and how to reduce them – with searches for “how to save heat”, “how to save water” and “how to save money” increasing by 370%, 80% and 22% respectively.
People in Nigeria aren’t just turning to Google to understand these issues – they’re also looking for resources to navigate these challenges and build their careers. Searches for “how to learn coding” doubled, while searches for “how to learn video editing” (+450%), “how to learn web development” (+350%) and “how to learn photoshop” (+130%) also increased.
People also turned to Google to prepare for job interviews and find new opportunities: with search interest for the topic “job” increasing by 50%. Google itself continues to offer training and advice to those who need it most, having provided digital skills training to 22 million people across Europe, the Middle East and Africa since 2015 through their ‘Grow with Google’ programme.
People in Nigeria care about building a more sustainable future – and are using Google to understand how to do that.
The trends released today also show that people in Nigeria value environmentalism and sustainability. Across the world, searches for “climate change”, “climate crisis” and “sustainability” reached record highs – while in Nigeria, searches for “eco anxiety”, “greenwashing”, and “veganism” are at an all-time high.
Nigerians are also increasingly searching for “green energy”, “sustainable art” and “low emission vehicle” – all rising over 5,000% – as well as “renewable fuels” (+330%), “green growth” (+330%) and “solar fuel” (+240%).
Across the world, searches for environmental disasters were searched more than ever – including “drought”, “flood” and “landslides”, while in Nigeria “heat wave” has reached an all-time search high.
Google is no stranger to increased interest in sustainability – and, as well as working to achieve net zero emissions across all of its operations and value chain by 2030, is committed to enabling everyone to make more sustainable choices.
Over the last few years, Google has made changes to its core products, which reach billions of people each day, to help users make more sustainable choices. Last year, Google released eco-friendly routing in Europe , which uses artificial intelligence to help show Google Maps users the most fuel and eco-efficient route, as well as the fastest.
The tool is already estimated to have saved more than half a million metric tons of carbon emissions – equivalent to taking 100,000 fuel-based cars off the road. Google also made changes to its Hotel, Flight and Shopping tools to help users see which options are most sustainable.
Telecom
IHS Nigeria Partners with the NCMM to Digitize Nigeria’s Cultural Heritage
IHS Nigeria, part of the IHS Holding Limited (“IHS Towers”) group, one of the largest independent owners, operators, and developers of shared communications infrastructure in the world by tower count has announced a strategic partnership with the National Commission for Museums and Monuments (NCMM) and the Federal Ministry of Art, Culture, and the Creative Economy (FMACCE) to support the digitization of Nigeria’s cultural heritage.
This collaboration aims to make Nigeria’s historical artifacts, artworks, and cultural monuments more accessible to the public through a digital museum.
The partnership between IHS Nigeria, NCMM, and FMACCE will leverage technologies to digitalize and display artifacts online, helping to preserve and showcase Nigeria’s cultural heritage. It marks a significant step towards modernizing the preservation and dissemination of Nigeria’s cultural assets, making them more accessible to a broader audience.
The digital museum is the first significant project under the Honorable Minister’s Digital Culture Initiative and is designed to provide a platform for the exploration and appreciation of Nigeria’s diverse cultural heritage. This partnership underscores IHS Nigeria’s commitment to sustainability and its role in helping foster cultural preservation and digital education.
Mohamad Darwish, CEO, IHS Nigeria, commented, “We are excited to partner with the National Council for Museums and Monuments and the Federal Ministry of Art, Culture and the Creative Economy on this groundbreaking initiative. As a company deeply rooted in Nigeria, we recognize the importance of preserving, protecting, and promoting our cultural heritage.
“This partnership also aligns with our commitment to sustainability, education, economic growth, and community development. We look forward to contributing to the preservation of Nigeria’s cultural legacy”.
Hannatu Musawa, Nigeria’s Minister of Art, Culture and the Creative Economy, commented, “We are delighted to partner with IHS Nigeria on this initiative which aligns with His Excellency President Bola Ahmed Tinubu’s Renewed Hope Agenda, and our Ministry’s 8-point plan on fostering strategic partnerships.
“I am particularly pleased that this initiative, which is the first significant project under our Digital Culture Initiative, embodies our commitment to innovation, global partnerships, and the sustainable growth of our creative industries, positioning Nigeria as a leader on the global stage.”
Olugbile Holloway, Director General, National Commission for Museums and Monuments, commented, “We are grateful to IHS Nigeria for their support in this remarkable initiative.
“We believe that to keep ahead of current trends and appeal to a younger demographic, it is imperative that a digital experience of our rich cultural heritage is created and made available to the public.
“The digital museum will serve as an invaluable resource for researchers, students, and the general public, both in Nigeria and around the world, and will play a crucial role in the preservation of our national heritage.”
Telecom
Google Faces Major Antitrust Action: DOJ Demands Chrome Sale
In a significant escalation of its antitrust battle against Google, the US Department of Justice (DOJ) on Wednesday, November 20, urged a federal judge to break up the tech giant by ordering the sale of its widely used Chrome browser.
The DOJ also called for an end to Google’s agreements to be the default search engine on smartphones and proposed measures to prevent it from leveraging its Android operating system to dominate the market.
The DOJ suggested that if these remedies fail, Google should be compelled to divest Android entirely. The proposals mark one of the most aggressive antitrust moves against a major tech company in decades, with regulators seeking to curtail Google’s alleged abuse of its market power.
Google’s president of global affairs, Kent Walker, criticized the filing, accusing the DOJ of pursuing a “radical interventionist agenda.” Walker warned that the proposed breakup would disrupt Google’s product ecosystem, harm innovation in artificial intelligence, and threaten America’s global technological leadership.
This case represents a historic shift in the US government’s approach to regulating tech companies, following decades of relative inaction since the failed attempt to break up Microsoft in the early 2000s.
Google is set to respond in a filing next month, with a hearing scheduled for April before Judge Amit Mehta. The judge’s August ruling declared Google a monopoly, setting the stage for this next phase of the legal battle. Any decision is likely to be appealed, potentially taking years to resolve and possibly reaching the US Supreme Court.
The case’s future could also hinge on political changes, as President-elect Donald Trump’s incoming administration may take a different approach to antitrust enforcement. Trump has previously criticized Google for alleged bias against conservatives but has also expressed skepticism about breaking up major tech companies.
The DOJ’s proposals come amid broader efforts to address the dominance of big tech, with five antitrust cases currently pending against Amazon, Meta, Apple, and Google. These cases, brought under the Biden administration, are expected to shape the regulatory landscape for years to come.
Telecom
Zoho Named Exclusive Technology Partner by Dubai Racing Club
Dubai Racing Club (DRC) has named Zoho Corporation, a leading global technology company, as its exclusive technology partner for the next two years.
This partnership will focus on digitising DRC’s operations, with the aim of enhancing the club’s high-profile events and ensuring a seamless, world-class experience for visitors, participants, and staff.
The announcement was made during a signing ceremony at Meydan Racecourse, attended by His Excellency Ali Al Ali, CEO and Board Member of the Dubai Racing Club, and Prem Anand Velumani, Associate Director of Strategic Alliances, MEA at Zoho.
As the organiser of major events, including the prestigious Dubai World Cup, the DRC will leverage Zoho’s comprehensive suite of digital solutions through Zoho One, the operating system for businesses, to streamline key operations.
By implementing Zoho One, the club will enhance various aspects of its event management, from ticketing and sales to logistics and customer relationship management (CRM).
HE Al Ali commented on the partnership: “We are pleased to welcome Zoho as our official technology partner this season.
“Technology is a cornerstone of our long-term vision for the Dubai Racing Club and the continued development of the horse racing industry.
“Zoho brings a wealth of expertise, and we look forward to collaborating with their team to create tailored solutions for our clients. From sophisticated CRM systems and streamlined accreditation processes to innovative mobile applications designed to enhance the experience for horse owners and racegoers, we are focused on setting new benchmarks for excellence.
“This partnership brings us one step closer to establishing Meydan as one of the most technologically advanced racecourses globally.”
The DRC will leverage Zoho’s web and mobile applications to improve accessibility and communication across platforms.
Zoho CRM will play a pivotal role in managing ticketing and sales, offering a seamless and personalised experience for attendees.
Zoho’s apps will also support critical operational functions such as accreditation, simulcasting, parking and barricade management, and order management, all of which will be fully digitised to enhance accessibility and efficiency.
“We are thrilled to be the exclusive technology partner of the Dubai Racing Club, an iconic institution that plays a central role in global equestrian sports,” said Prem Anand Velumani, MEA at Zoho.
“This partnership presents an exciting opportunity to demonstrate how Zoho’s comprehensive suite of solutions can support DRC’s operations and its commitment to excellence.
“By utilising Zoho’s customisable tools, DRC will be able to digitise and optimise critical operations, driving greater collaboration, agility, and a seamless guest experience.
“We are proud to help position the DRC at the forefront of digital transformation in the regional and global equestrian sports industry.”
Zoho’s solutions will also streamline guest and VIP stand management, ensuring a smooth experience for high-profile visitors.
Zoho’s apps will assist with venue navigation, while an all-in-one analytics dashboard will provide the DRC’s internal team with real-time data to evaluate performance and track ROI across all operational areas.
This integrated approach will allow the DRC to optimise its event management processes and deliver an exceptional experience for participants, staff, and guests alike.
The two-year partnership will see the DRC fully harness Zoho’s suite of solutions to drive digital transformation across all aspects of its operations.
As the club continues to grow, Zoho’s innovative digital solutions will play a pivotal role in ensuring the optimisation and success of every operational facet—from event coordination to customer engagement.
Known for hosting some of the most prestigious equestrian events in the world, the DRC attracts audiences and participants from around the world.
The Dubai Racing Club’s next meeting at the Meydan Racecourse is scheduled for November 22, 2024.
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