The long-awaited Konga Yakata—Nigeria’s biggest annual sales event—is set to begin this Friday, November 1, 2024, and will run through the entire month of November, ending on Saturday, November 30.

As excitement builds among shoppers, this year’s edition promises to deliver even more incredible savings, with up to 90% discounts on a wide array of premium products.

From tech enthusiasts to fashion lovers, families, and collectors of fine wines and spirits, there’s something for everyone in this year’s Konga Yakata sale.

As the authorized retail outlet for numerous leading Original Equipment Manufacturers (OEMs), Konga brings a distinct pricing advantage to shoppers during this event.

Customers can enjoy unbeatable discounts on a wide range of products, including tech gadgets, electronics, home and kitchen appliances, Starlink kits, and more from top brands like L’Oreal, Apple, Samsung, Philips, Nokia, Hisense, Oppo, Infinix, Lenovo, and HP.

Despite the current economic challenges in Nigeria, Konga Yakata has emerged as a beacon of hope for savvy shoppers. Contrary to predictions from analysts and market watchers who forecasted a significant decline in consumer spending due to the harsh economic conditions, investigations reveal that Nigerians are trusting Konga for their shopping needs.

Shoppers are adopting a smarter approach by targeting high-value deals and maximizing the incredible discounts available during Konga Yakata.

For many, the Konga Yakata sale has become the ultimate way to shop while saving money. Rather than cutting back on spending, shoppers have found innovative ways to navigate the economic downturn by leveraging Konga’s impressive discounts and exclusive Black Friday offers.

Shoppers can look forward to an array of exciting shopping experiences including Flash Sales up to 99% OFF, Cyber Monday, Treasure Hunt, Live Auction, Mega Discount Day, Happy Hour, Jumbo Party, Battle Of The Brands, 25k Shop, Weekend Shopathon, Fashion Haul, Yakata Mobile Frenzy, Health & Fitness Day, TGIF Bonanza, Week Of Wonder, and brand days for each Konga vertical.

Additionally, Konga offers a valuable opportunity for corporate organizations, entrepreneurs, and business-focused individuals through Konga Corporate and Konga Bulk.

By being the trusted retail partner for OEMs, Konga enables aspiring entrepreneurs to purchase products in bulk, empowering them to resell and grow their businesses.

According to Dave Omoregie, Chief Operating Officer Konga Group, the idea behind Konga Yakata is to provide Nigerians with an opportunity to purchase high-quality items at affordable prices, ensuring that no one has to compromise on their shopping needs during these trying times.

“We understand the economic challenges our shoppers face, which is why we are committed to offering exceptional value through Konga Yakata.

“This year, we’ve gone the extra mile to include a range of incentives that will ensure shoppers find something for everyone—whether it’s electronics, fashion, or even everyday essentials,” the COO added.

Konga Yakata’s impressive lineup of offers is designed to accommodate all types of shoppers, from those on a budget to those looking to splurge on premium items.

The Jumbo Party provides a curated selection of items at unbeatable prices, while the 25k Shop are perfect for those looking to score fantastic deals without breaking the bank.

For families and individuals looking for a weekend shopping spree, the Weekend Shopathon offers even more opportunities to save on must-have products.

The enthusiasm surrounding Konga Yakata 2024 is a testament to the resilience of Nigerian consumers.

They are also adapting their shopping strategies to focus on value-adding deals.

As November 1 approaches, the anticipation continues to build.

Shoppers are advised to mark their calendars and prepare their wishlists for what promises to be the biggest Konga Yakata yet.

For more information about Konga Yakata 2024 and to stay updated on the latest deals, visit www.konga.com or follow Konga on social media.

As part of efforts towards the transformative journey of strengthening National Security with total commitment to robust cybersecurity measures and digital trust, the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa CCIE has urged the public and private sectors to invest more in the training of cybersecurity professionals, citing that the benefits of securing organisations and processes, far outweighs the cyber-attacks.

The DG made this plea as a Guest Speaker while presenting a paper titled “Alternative to Cybercrime” at the National Cybercrimes Summit 2024, organised by the Economic and Financial Crimes Commission at the Banquet Hall of the Presidential Villa.

The summit, with the theme; Alternate to Cybercrime: Optimising Cyber Skills for National Development,” is a platform that brought together captains of industries, heads of security agencies, traditional and religious leaders to share ideas, expertise and experiences with a focus on enhancing digital skills as strategy to combat cybercrime.

Inuwa emphasised the urgent need to address the growing menace of cybercrime in Nigeria, while proposing alternative paths for Nigeria’s youth and strategies to fortify national cyber resilience.

He detailed the complexities of cybercrime, noting that it is no longer restricted to laptops and desktops but extends to mobile devices, smart TVs, cars, and more, as everything becomes interconnected through technology.

Inuwa outlined five major categories of cybercrime identified by research which are; technical products or services attacks, attacks and extortion, data or identity theft, Scam and Cashing Out or Money Laundering and stated that the financial sector remains the most vulnerable in Africa, with over 3,300 cyber-attacks reported weekly.

While stressing that cybercrime is a global issue that affects every facet of the digital economy, particularly in Nigeria, he said “We are confronted with an urgent reality, Nigeria, a nation with a rich culture, talent and limitless potential is unfortunately grappling with the global menace of cybercrime but today, we are going to look at alternatives to cybercrime.”

Enumerating the underlying factors that trigger cybercrimes such as unemployment, financial incentives and lack of awareness of the legal and moral implications, Inuwa called for a more holistic approach to combating cybercrime, not only through law enforcement but also by offering viable alternatives to those tempted by illegal online activities.

“We need to look at alternatives to cybercrime and the government must focus on digital literacy, skills development, and job creation to steer young Nigerians away from cybercriminality,” he averred.

Inuwa reiterated the importance of providing positive alternatives for Nigerian youth and stressed the potential of the digital economy to create millions of jobs and contribute significantly to Nigeria’s GDP.

The highlight of the event witnessed the first lady of the Federal Republic of Nigeria, Senator Oluremi Tinubu, unveiling and launching the EFCC Rapid Response Centre, a response desk against cybercrime that can be accessed at any time of the day.

Other dignitaries present at the event were the Chairman of the Nigeria Governor’s Forum and Kwara State Governor, AbdulRahman AbdulRazaq, the Katsina State Governor, Dikko Umar Radda, Zamfara State Governor, Dauda Lawal, Sultan of Sokoto, Alhaji Muhammadu Sa’ad Abubakar, Obi of Onitsha, Igwe Alfred Nnaemeka Achebe, the Ooni of Ile Ife who was represented by the Alara of Ilara, Oba Olufolarin Olukayode Ogunsanwo, the President, Christian Association of Nigeria, Dr Daniel Okoh and many others.

Ajay Banga, the World Bank President, has unveiled plans to connect 300 million women to internet access by 2030. This initiative is part of the World Bank’s broader strategy to tackle gender inequality and spur economic development, ensuring that women are not excluded from the global digital revolutions.

Speaking on Thursday during a panel discussion at the 2024 Annual Meetings in Washington, DC, Banga highlighted the critical role of broadband in empowering women.

The panel also included Nigeria’s Minister of Finance, Wale Edun; the UK’s Minister for Development and Women and Equalities, Anneliese Dodda; and Togo’s General Secretary at the Presidency, Sandra Johnson.

“Our world is driven by data and technology. If women are locked out of broadband, it presents a significant barrier to their empowerment. We aim to connect 300 million women to broadband by 2030, particularly in regions where infrastructure is most lacking,”Banga said.

The programme will prioritise areas where women face the greatest challenges, including 15 African countries, and will combine digital connectivity with skills development and access to financial services.

“We’re not just building infrastructure; we’re equipping women with the tools to derive real value from it—through skills training, education, and financial access,” Banga explained.

In addition to broadband access, the World Bank plans to provide 250 million women with direct social benefits via digital registers. These platforms will enhance transparency, ensuring that women receive financial aid without interference.

“Our goal is to empower women not just financially but through digital education and skills, enabling them to engage in more sustainable economic activities,” Banga said.

Another key aspect of the initiative is to connect 80 million women to financial services, giving them the capital needed to start or expand their businesses.

“When women start businesses, they often employ other women, creating a multiplier effect that can significantly impact communities,” Banga noted.

The initiative will be executed in collaboration with governments, fintech companies, private equity firms, and financial institutions. Plans also include the introduction of “gender bonds” to raise funds specifically for empowering women.

Banga highlighted Nigeria as one of the 25 countries where the World Bank is working on regulatory reforms aimed at improving women’s access to financial services.