Gulder Ultimate Search to Host Celebrity Edition

Gulder Ultimate Search show springs a pleasant surprise on enthusiasts this year as it features top notch celebrities drawn from the Nigerian film and music industry.
Hosted by Genevieve Nnaji and created to showcase Nigerian celebrities of diverse professions and backgrounds, this special celebrity edition according to the organizers, will precede the regular edition which normally holds in the third quarter of the year, featuring young people selected from a rigorous endurance test conducted across the country.
Determination to offer viewers “An original Nigerian adventure programme with international standard”, some top notch celebrities including Emeka Ike, Chioma Chukwuka-Akphota, Funke Akindele, Bob Manuel Udokwu, Princess Damilola Adekoya, Dare Arts Alade, Muma Gee, Sola Idowu (aka Weird MC), Abass Akande (aka Obesere) and Daddy Showkey will be in a location in Lagos, combing the forest, swimming and climbing hills in search of a hidden treasure.
For their participation, the organizers have promised the ten celebrities whose exploits will be shown once every week on major television channels including the NTA, AIT and African Magic for eleven weeks "more fame, more fortune and much more for the last celebrity standing."
 Participating celebrities will each be paid a sign-on-fee to take part in the adventure, while they will also receive an unspecified fee upon eviction. However, only one celebrity, like in the regular edition, will win the ultimate price.
Yusuf Ageni, corporate affairs adviser of Nigerian Breweries PLC, organisers of the show, has assured that the celebrity edition like every edition will be very challenging and exciting. He stated that they would not compromise standards because celebrities were involved. "The celebrities will not be given a five star treatment as they will go through difficult tasks in different terrains as the main GUS.”