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Heineken Nigeria Campaign Winners Embark On Sensational Adventure Across Europe

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The world’s leading international premium beer brand, Heineken rewarded seven lucky consumers with an all-expense paid travel experience to Amsterdam, Paris and Barcelona to end the Heineken 192 Countries Campaign.

Gregory Ayodeji, Aregbesola Abdulkareem, George Osadolor, Afolashade Adu, Oladoyin Falodun, Arinze Ifejirika and Omolara Bamgboye embarked on their adventure to Amsterdam, Paris and Barcelona on Friday 12th October, 2018.

While on the all-expense paid trip, the winners explored the birthplace of Heineken, Amsterdam, visiting iconic locations, including enjoying VIP passes to the ‘Heineken Experience’; a historic brewery which was designed for consumers to connect with beer-making and the history of Heineken.

 

According to one of the winners, Omolara Bamgboye said, “I am delighted to be on this trip because it is everything I had hoped for and more.

“Heineken has an amazing way of rewarding consumers and this European experience is a dream come true.  I am really excited and grateful to be a part of this experience”.

Senior Brand Manager, Obabiyi Fagade stated “We are glad to give the winners a glimpse of our history as they explore the best of Amsterdam, Paris and Barcelona.

“This trip is our way of appreciating our consumers by giving them the opportunity to explore three out of the 192 countries that Heineken is present in”.

 

The Heineken 192 Countries Campaign winners were treated to various memorable experiences in Paris including exploring the Eiffel Tower, Palace of Versailles, Louvre Museum, while also visiting iconic locations in Barcelona.

Heineken is recognized for developing interactive and innovative campaigns and breaking new grounds in its approach to marketing.

These innovative strategies not only create revolutionary experiences, but also deepens connections with consumers.

 

 

 

 


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Jiji Honoured as Best in Retail Range Excellence, Unveils Mega Black Friday Discounts Across categories

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Jiji, Africa’s online marketplace, has been awarded the prestigious title of “Best Retail Organization in Range Excellence” at the Africa Retail Awards 2024.

The event was hosted by the Africa Retail Academy and Lagos Business School – Pan Atlantic University in partnership with Nairametrics and KPMG.

This accolade highlights Jiji’s exceptional dedication to delivering a wide and diverse product range that meets the needs of millions of buyers and sellers across Nigeria.

The recognition comes as the organisation gears up for its biggest sales event of the year – Black Friday 2024. With the award highlighting the organisation’s vast product offerings, this year’s Black Friday campaign promises to be the most exciting yet for shoppers seeking unbeatable deals across various categories.

Statistics by the National Retail Federation predicts that holiday spending will grow 2.5-3.5% YoY this 2024, reaching around $985 billion, while online shopping is expected to increase 8-9% YoY by end 2024, reaching around $296 billion in sales.

What’s the deal this Black Friday?

To celebrate its win and further demonstrate commitment to Nigerian consumers, Jiji is launching a Black Friday campaign featuring jaw-dropping discounts of up to 85% across its product categories.

Starting from today until November 29, 2024, shoppers can take advantage of significant savings on everything listed on Jiji from smartphones and electronics to fashion, furniture, and beauty products.

“We’re honoured to receive the ‘Best Retail Organization in Range Excellence’ award. This recognition reflects our dedication to offering an expansive selection of products that cater to diverse consumer needs,” – Majolie Obaje, Regional head of PR & Marketing, Jiji

“As we kick off our Black Friday campaign, we’re excited to give our customers access to incredible deals across over 15 categories. We remain committed to promoting the power to bargain, affordability, and convenience for our 12m+ users on Jiji. Customers all over Nigeria are set to save big while they get more value for their money.” – Majolie Obaje, Regional head of PR & Marketing, Jiji

What should shoppers expect?

Jiji has teamed up with verified top sellers to bring exclusive offers, providing a wide range of discounted items across categories including popular ones like:

Phones & Tablets: Buyers can explore incredible prices on smartphones, tablets, laptops, and gaming consoles. Verified sellers are offering discounts of up to 85%, making it the perfect time to upgrade tech devices for less.

Fashion: Shoppers looking to revamp their wardrobes will find unbeatable deals on outfits, shoes, and accessories. Jiji’s fashion category offers everything from trendy streetwear to luxury items at fantastic discounts.

Home, Appliances & Furniture: Customers can elevate their living spaces with affordable furniture, home appliances, and air conditioners, all available at up to 85% off. It’s a prime opportunity for families to enhance their homes at pocket-friendly prices.

Health & Beauty: Luxurious fragrances, skincare products, and makeup essentials are all on sale, with significant markdowns that make it easy for beauty enthusiasts to grab their favourite items without breaking the bank.

Exclusive Black Friday shopping tips for buyers?

To ensure customers get the best out of this year’s Black Friday campaign, Jiji offers dedicated landing pages to their favourite items where they can easily discover the hottest deals. The company also advises shoppers to:

Search early and frequently: New deals are added regularly, so checking in often will help buyers get the most desired items.

Act fast: With limited-time offers and high demand, products may sell out quickly.

Prioritise safety: Jiji emphasises the importance of following its safety tips when completing transactions. The platform encourages buyers to meet with sellers in public places, inspect items to be sure they meet their request, and only pay if satisfied.

What’s the impact on Nigeria’s e-commerce industry?

Jiji’s unique approach to offering a broad product range at competitive prices and its meet-inspect-pay model have been instrumental in shaping Nigeria’s e-commerce space.

This Black Friday, the platform’s campaign not only reinforces its position as a market leader but also highlights the growing trend of online shopping among Nigerian consumers. Reports show consumers are increasingly concerned that in-store prices are not competitive with online prices, with 20% of consumers saying they’ll increase their online spend this 2024.

Jiji’s recognition by the Africa Retail Awards comes at a time when consumer expectations are evolving. There’s now a strong preference for platforms that provide variety, convenience, and value.

The organisation’s ongoing efforts to strengthen the platform, and its strategic collaborations with top sellers, reflect its adaptability to market trends and commitment to delivering a superior shopping experience.

 


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EFCC Detains Ex-NCDMB Chief Wabote for Alleged $35M Brass Project Fraud

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Economic and Financial Crimes Commission (EFCC) has arrested Timber Kesiye Wabote, the former Executive Secretary of the Nigerian Content Development and Monitoring Board (NCDMB), over allegations of misappropriating $35 million in public funds linked to the failed Brass Project in Bayelsa State.

Wabote’s arrest follows the earlier detention of Akintoye Adeoye Akindele, the Managing Director of Atlantic International Refinery and Petrochemical Limited, who faces charges of money laundering, misappropriation, and diversion of funds.

The investigation centers around a project that was meant to develop an Energy Infrastructure Park in the Okpoama Community, Brass Local Government Area, Bayelsa State, including a refinery, jetty, gas plant, power plant, data center, and tank farm with the capacity to process 2,000 barrels of oil per day. NCDMB, under Wabote’s leadership, had reportedly provided counterpart funding of $35 million for the initiative.

However, the project was abandoned in December 2020 with minimal progress made despite the substantial funds allocated. Investigations revealed that Akindele was paid the $35 million by NCDMB to oversee the construction of the refinery and associated facilities. The funds were reportedly misappropriated, leaving little to show for the investment.

Preliminary findings suggest that Wabote, during his tenure as NCDMB Executive Secretary from 2016 to 2023, was involved in multiple such investments, including the Brass Free Trade Zone initiative. Wabote’s arrest is tied to the mismanagement of the $35 million intended for the refinery project.

The EFCC is currently holding Wabote at its Abuja facility, while investigations continue into the case, with other suspects also under scrutiny.

EFCC spokesman, Dele Oyewale, confirmed Wabote’s arrest on Wednesday but declined to provide additional comments on the matter.


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MTN Group Hosts Nigerian Delegation to Bolster Bilateral Ties Ahead of Presidential Visit

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MTN Group recently welcomed a delegation of senior officials from Nigeria’s Ministry of Foreign Affairs at its headquarters in Johannesburg, South Africa.

This visit comes in anticipation of His Excellency, President Bola Ahmed Tinubu’s state visit to South Africa scheduled for December, which aims to enhance diplomatic and economic relations between the two nations.

The Nigerian delegation included prominent figures such as Rt. Hon. Wole Oke, Chairman of the House Committee on Foreign Affairs; Amb. Ahmed Sulu-Gambari, Head of the Ministry of Foreign Affairs; and Nigeria’s High Commissioner, H.E. Alexander T. Ajayi, among others. They were received by top MTN executives, including the Group Chairman Mcebisi Jonas and others.

During the meeting, Rt. Hon. Wole Oke acknowledged MTN’s contributions to Nigeria’s economy. “MTN remains a leading player in the Nigerian telecommunications industry. Over the years, the company has contributed significantly to the nation’s economy through its investment in infrastructure, promotion of digital inclusion, and job creation,” he stated.

The delegation emphasized that MTN’s investments in Nigeria are crucial for strengthening bilateral ties between Nigeria and South Africa. Mcebisi Jonas reiterated MTN’s commitment to fostering these relationships: “At MTN, we believe in Pan-Africanism and promoting African solidarity. Building social, economic, and political relations is crucial for a united Africa, and MTN is dedicated to fostering these relationships across countries.”

Discussions also focused on expanding partnerships between MTN Group and the Nigerian government, exploring how corporate objectives can align with Nigeria’s national development goals.

Jonas highlighted MTN’s long-term commitment to Nigeria’s digital economy: “MTN is in Nigeria for the long haul. We will continue to partner with the Nigerian government in promoting financial inclusion, digital transformation, and other initiatives that will enhance the nation’s economy.”

He assured that MTN would actively support the Nigerian presidency’s diplomatic and economic objectives during the upcoming state visit. President Bola Ahmed Tinubu’s visit to South Africa is set for December 2, 2024, representing a pivotal opportunity for both nations to align their strategic interests and strengthen bilateral relations.


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