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Heineken Sets to Break New Grounds in 2020

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Heineken® has announced its activities for 2020, as it continues to take the lead in beer brands offering its consumers premium lifestyle experiences.

 

The announcement was made at an exclusive media event hosted on February 18, at the Heineken House, where for the first time, members of the public got the chance to take a tour of the upgraded Heineken House. In attendance were A-list celebrities, journalists, and elite personalities from across various industries.

 

The event offered the brand the chance to reveal the new Heineken House as a premium membership club which will be the centre of Heineken activities for everyone looking to feel the Heineken premium experience.

 

The brand also unveiled some of its exciting plans for the year, including the new James Bond “No Time To Die” Movie premiere, as well as plans for Euro 2020.

 

Also on the roster of activities is the UEFA Champions League, Formula 1 and the fashion season, which is set to see the brand throw its weight behind platforms such as the Lagos Fashion Week and Design Fashion Africa.

 

 

Speaking at the launch event, Sarah Agha, portfolio manager – International Premium Brands, Nigerian Breweries, Ltd., spoke on what to expect over the next 10 months.

 

According to her, “Every year, Heineken sets the bar for unique, unforgettable consumer-facing campaigns.

 

“This year, we have no plans to rest on our laurels. Last year, we brought the Legend, Carles Puyol, as part of our Unmissable campaign and we delighted fans with a 3-day Champions League trophy tour.

 

“Our efforts across various industries also saw us sponsor the Design Fashion Africa platform as well as the Lagos Fashion Week.

 

“In 2019, we also sponsored the prestigious Lagos Open tournament. However, all of those are just the tip of the iceberg.

 

“This year, we are extending our brand footprint across even more platforms. Kicking off with our customary sponsorship of the biggest sporting tournament in the world, the UEFA Champions League.

 

“Following up with this will be the James Bond “No time to die” movie premiere, and for the first time Heineken  has built on its successful association with UEFA by signing a further sponsorship agreement to become the Official Beer Partner of UEFA EURO 2020.

 

“With the Nigeria Fashion calendar commencing in April this year, Lagos Fashion Week, as well as our sponsorship of Design Fashion Africa is also set to make a huge come back to delight fashion enthusiasts.

 

“This year, for the first time ever, we also intend to dial-up our sponsorship of Formula 1 in Nigeria with the Formula 1 Sundays happening here at the Heineken House.

“Fans of the iconic auto-racing sport will get the chance to experience the magic of the Grand Prix. It’s an exciting time for us and our consumers and we can’t wait to get started,” She said.

 

Ex Big Brother Naija housemate, Lolu, spoke of his excitement, particularly for the Formula 1 campaign “I’m a big Formula one fan and I have been waiting for brands to give fans a chance to get closer to the magic of the grand prix. I’m truly excited for this,” he said.

 

Guests at the event also got the chance to see the Champions League matches at the prestigious Heineken House, as fans got the chance to enjoy the games in an ambience of class and conviviality.

 

The Heineken House will also host all match days of the Champions League as well as other exciting activities across the different brand activities.

 

Heineken® is one of the world’s most international brands with a presence in over 180 countries across the globe.

 

Renowned for its landmark partnerships and sponsorships across various consumers interests such as sports, fashion, lifestyle and entertainment, Heineken stands heads and shoulders as one of the most recognisable brands on the planet.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NERC Discloses $5.7 Million Debt Owed by International Customers for Q3 2024 Electricity Supply

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Nigerian Electricity Regulatory Commission (NERC) has disclosed that international customers owe $5.7 million for electricity supplied in the third quarter (Q3) of 2024.

The debtors include Paras-SBEE and Transcorp-SBEE from the Benin Republic, Mainstream-NIGELEC from Niger, and Odukpani-CEET from Togo.

Under an international treaty, Nigeria exports electricity to neighbouring countries like Benin Republic, Togo, and Niger.

In its latest quarterly report, NERC stated that market operators (MO) issued invoices totaling $12.19 million to six international firms for services rendered in Q3, out of which $6.49 million was paid.

“In 2024/Q3, the six (6) international bilateral customers purchasing power from the grid-connected GenCos made a cumulative payment of $6.49 million against the $12.19 million invoice issued to them by the MO for services rendered in 2024/Q3,” the report said.

“Similarly, the domestic bilateral customers made a cumulative payment of ₦1,566.51 million against the ₦2,100.79 million invoice issued to them by the MO for services rendered in 2024/Q3.”

NERC highlighted that some bilateral customers—both domestic and international—made payments in Q3 2024 to settle outstanding invoices from previous quarters. “Odukpani-CEET made a payment of $1.33 million towards outstanding invoices from previous quarters,” the report revealed.

“Similarly, the MO received ₦31.51 million from the domestic bilateral customers (North-South/Star Pipe; ₦9.50 million and Trans-Amadi (OAU/FMPI); ₦22.01 million) towards outstanding invoices from previous quarters.”

However, NERC noted that its special customer, Ajaokuta Steel Co. Ltd, along with the host community, failed to make any payments towards the ₦1.26 billion (NBET) and ₦0.11 billion (MO) invoices received in Q3 2024.

“This continues a longstanding trend of non-payment by this customer, and the Commission has communicated the need for intervention on this issue to the relevant FGN authorities,” the commission said, warning that continued non-payment could lead to total disconnection from the national grid.

In September, Shuaibu Audu, the Minister of Steel Development, signed a memorandum of understanding (MoU) with Messrs Tyazhpromexport (TPE) for the rehabilitation, completion, and operation of the Ajaokuta Steel Plant and the National Iron Ore Mining Company (NIOMCO).

By December, Natasha Akpoti-Uduaghan, chairperson of the Senate Committee on Local Content, announced plans to commence the revitalisation of the Ajaokuta Steel Company plants in the first quarter (Q1) of 2025.


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QNET Collaborates with Lagos Food Bank to Aid Vulnerable Children

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QNET, a global lifestyle and wellness-focused direct-selling company, has partnered with the Lagos Food Bank Initiative (LFBI), a non-profit organization dedicated to nutrition and hunger relief, to provide nutritious food and gifts to 1,000 vulnerable children in Makoko, Lagos.

This initiative is part of QNET’s end-of-year social impact activities.

Supported by QNET’s legal partner, Transblue Limited, the project is part of LFBI’s Education Enhancement Intervention for Food Insecure Students (EDUFOOD) program that addresses malnutrition and food insecurity among underserved students by providing healthy meals and essential educational resources.

A report by the United Nations International Children’s Emergency Fund (UNICEF) highlights that Nigeria has the second-highest burden of stunted children globally, with a national prevalence rate of 32% among children under five.

Furthermore, an estimated 2 million Nigerian children suffer from severe acute malnutrition (SAM).

Biram Fall, QNET’s Regional Manager for Sub-Saharan Africa, highlighted the importance of this initiative: “Guided by our principle – Raise Yourself To Help Mankind (RYTHM), we believe that education and good health for children are the cornerstones of a thriving society.

Partnering with LFBI allows us to make a tangible impact on vulnerable children’s lives, reflecting our mission to empower youths and improve communities.”

Akeem Ajisafe, Managing Director of Transblue Limited, shared his thoughts: “This collaboration not only addresses food insecurity but also brings joy to young hearts, allowing them to truly experience the spirit of Christmas. Together, we are fostering hope, joy, and a brighter future fo r all.”

Michael Sunbola, Executive Director of LFBI, expressed gratitude for the partnership:“QNET’s support empowers us to reach even more children during this season of celebration, improving their health and unlocking their potential. Together, we are building a foundation for a brighter future.”

The partnership underscores QNET’s commitment to sustainable development, aligning with the United Nations Sustainable Development Goals (SDGs), particularly Zero Hunger (SDG 2) and Quality Education (SDG 4).


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Spotify’s ‘Detty December’ Hub and Spotify’s ‘Songs of December’ now live

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Spotify today announced the launch of its ‘Detty December’ hub with playlists for December, a celebration of the vibrant festive season in West Africa and South Africa.

The hub is a one-stop shop for all things Detty December, with curated playlists featuring the biggest hits and emerging sounds of the season.

Users can find everything from Afrobeats and Amapiano anthems to chilled-out vibes for those much-needed recovery days.

“Detty December is a special time for our users in West Africa and ke Dezemba symbolises South Africa’s spirit of celebration,” said Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa.

“We’re excited to be part of their celebrations with this dedicated hub and playlists, bringing them the best music to soundtrack their festive moments.”

This unapologetic season of street jams, back-to-back concerts, and endless summer fun has developed its own culture that draws diaspora and local fans alike.

The curated sounds of Spotify’s Detty December hub will pay homage to the Lagos rooftop lounges, Accra’s beachside festivals, and South Africa’s township tunes that keep people grooving.

In addition to the hub, Spotify has also launched a new playlist called ‘Songs of Detty December’.

This playlist is a curated list from Spotify Africa’s editors on the songs predicted to dominate this year’s Detty December. From DJ Skelm’s Afro Tech sounds to Flytime Fest’s tour of songs that tell Africa’s aspirational stories, the hub will be the home of takeover playlists that display Africa’s diverse talent.

Barrier-breaking Amapiano talent Kamo_ww has taken over a South African Summer playlist too.

Spotify is also supporting Jerk x Jollof, a popular event making its way to Africa for the first time, through its Frequency program. Held at The Ostrich event space, the Jerk x Jollof Cape Town takeover will feature DJs and artists such as TxC, DBN Gogo, Spinall, Sarz and Odeal, merging the spirit of Detty December and ke Dezemba experiences and bringing South and West African cultures and artists together.

“We’re committed to supporting African music and culture,” said Okumu.

“We believe that music is a powerful way to bring people together, and we’re excited to be part of the Detty December celebrations.”

You can keep the good vibes going as you make your way to the hotel, beach or next Detty December party with Spotify’s curated and immersive sound selection. Discover something new or run the year’s best party anthems back on your app today.

The ‘Detty December’ hub is available now on Spotify.


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