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How OTAs Are Changing The Travel Experience of Nigerians

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By Adeniyi Ogunfowoke,

Once upon a time, around two decades ago, you had to seek the services of a local travel agent to research and book a trip on your behalf regardless of whether it is domestic or international.

With the debut of the internet, booking travel became seamless as online travel agencies started to leverage the internet to make travel seamless for millions of Nigerians. So, nowadays, travellers have many options available to them to help choose destinations, compare prices and make reservations independently and easily.

The undeniable fact is that online travel agencies have changed and disrupted the way we travel. Jumia’s travel and flight marketplace, Jumia Travel is one of the few OTAs that are playing a huge role in making travel smooth for Nigerians.

By booking hotels for Nigerians at any time of the day, Jumia Travel eliminates the stress of scouting for hotels. Today, Jumia Travel has expanded to flight, packages, airport pickups and even cruises. The aim is to become an all-in-one travel agency. So, how is an OTA like Jumia Travel changing the travel experience of Nigerians?

Democratise travel

For some Nigerians, the reason why they do not travel is that they think travel is expensive, which is not always the case. However, with an OTA like Jumia Travel, every Nigerian has a better chance of travelling. This is because unlike other OTAs, Jumia Travel has one of the best available rates you can ever find on the internet. Hence, whether you have a huge amount in your account or not, you can still travel comfortably.

Take the stress off travel bookings

Travel planning can be overwhelming, especially if it is group travel. You have to put together a bucket list of destinations to visit and even book hotels you do not know anything about. If you get this wrong, it can make or mar the travel experience. This is where online travel agencies come into play. All over Nigeria, they have hotels on their platform; you simply reach out to your preferred OTA, for example, Jumia Travel and their travel advisors will recommend fantastic hotels you and your group can stay anywhere in Nigeria. This is, of course, at the best price.

Enhanced customer service

Customer service and satisfaction have also transformed the travel experience of Nigerians. The travel advisors of Jumia Travel help customers make informed decisions. Also, the vast majority of brands have a social media presence that is being used to make customers aware of the best packages and deals. And when necessary, to provide relevant information to help unsatisfied or confused customers.

Travel research transformed

One of the most profound effects that OTAs has had on travel in Nigeria is the democratization of online reviews. Today’s travellers go online to research their future travel destinations and accommodations. When booking travel, a good number of Nigerians plan travel activities based on the content posted by their peers online. Hence, travel agencies do everything in their power to ensure they get positive reviews by offering sterling services.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

General News

Over 53 Percent of Nigerians Aged 15 to 24 are Jobless- Salami

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Zainab Salami, executive director and co-founder, MSwitch Creative Hub, on Sunday revealed that over 53% of young Nigerians aged 15-24 are jobless, emphasizing the urgent need for strategic interventions to tackle the crisis.

Over 53 Percent of Nigerians Aged 15 to 24 are Jobless- Salami

She emphasized MSwitch’s commitment to empowering young creatives and digital professionals by equipping them with the skills and opportunities needed for sustainable careers.

Salami disclosed this in Abuja during the MSwitch launch of the ‘Remote Job Initiative,’ a groundbreaking program in partnership with AfriLabs, aimed at positioning Nigeria as a global hub for digital excellence.

She emphasized that the initiative seeks to connect Nigerian talent with global employers, strengthening the country’s presence in the international digital economy.

She noted that the program aims to bridge the gap between talent and opportunity by equipping youth with essential skills, access to global employers, and state-of-the-art co-working spaces.

Salami said: “Over 53% of young Nigerians aged 15-24 are either unemployed or underemployed. This program will create 2,000 remote job opportunities for young creatives and tech professionals, enabling them to earn, grow, and contribute to the nation’s economy without leaving the country.

“Beyond job placement, this initiative is designed to equip young professionals with the tools and environment needed for long-term success.

“To support this, we are investing in infrastructure and establishing fully equipped co-working spaces with 24/7 electricity, high-speed internet, cutting-edge technology, and industry-standard tools to maximize productivity.”

In his remarks, Ajibola Odukoya, chief operating officer, AfriLabs, described the organization’s expansive footprint across Africa and its dedication to capacity building.

He emphasized that beyond training, the next step is placing Africans in gainful employment.

Odukoya said: “AfriLabs is the largest network of innovation and technology hubs in Africa. We operate in 53 countries, across 225 cities, with 500 physical locations, and have about 80 million people in our ecosystem.

“We have partnered with international businesses and generated a pool of over 200,000 job vacancies targeted at Africans of all ages, as long as they qualify. To solve infrastructure challenges associated with remote work in Africa, we are using our innovation hubs, such as MSwitch in Abuja, as dedicated workstations with world-class facilities to support productivity,” Odukoya added.


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Nigeria, Ghana Partner to Leverage Science, Technology for Development

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Uche Nnaji, Minister of Innovation, Science and Technology, has emphasized the crucial role of Science, Technology, and Innovation (ST&I) in tackling national challenges and fostering economic growth.

Speaking at the launch of the Sankore Project, a collaborative initiative between Nigeria and Ghana, Nnaji highlighted how ST&I can drive economic diversification, job creation, climate resilience, improved public health, food security, and sustainable energy development.

“The Sankore Project promises to deliver innovative solutions that will significantly enhance economic growth, improve public service delivery, and raise living standards across our region,” Nnaji stated.

He added that the initiative aligns with President Bola Ahmed Tinubu’s 8-point agenda, particularly in advancing technology, capacity building, and economic growth.

The project, supported by the UK’s International Development arm, is backed by an accountable grant delivery mechanism worth up to £1.9 million. It aims to strengthen ST&I systems in both Nigeria and Ghana through structured project delivery and rigorous monitoring of impacts.

Susan Mshana, Deputy Development Director at the British High Commission, explained that the funding, provided by the UK’s Foreign Commonwealth Development Office, will be executed in two work streams to reinforce science and technology partnerships between the UK, Nigeria, and Ghana.

Ghana’s Minister of Environment, Science, and Technology, Dr. Ibrahim Murtala Muhammed, underscored the importance of collaboration in Africa’s development, urging Nigeria to take a leadership role in the continent’s innovation landscape.

“Nigeria is a sleeping giant that needs to wake up, so the rest of Africa can wake up. This initiative provides an opportunity to drive innovation, create jobs, and collectively overcome shared challenges”, Muhammed said.

He further stressed the need to commercialize research output, urging stakeholders to shift from skepticism to practical application.

As both nations forge ahead with the Sankore Project, stakeholders express optimism that the partnership will catalyze scientific breakthroughs and sustainable development in the region.

 


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Nigeria to Launch $40 Million Fund for Tech Startups

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Nigeria has plans to launch a $40 million fund to support early-stage tech startups, aiming to strengthen the country’s entrepreneurial ecosystem and reduce young companies’ reliance on private investors.

Nigeria to Launch $40 Million Fund for Tech Startups

The fund will be equally financed by the Japan International Cooperation Agency (JICA) and the Nigeria Sovereign Investment Authority (NSIA), which manages the national sovereign wealth fund.

Kashifu Inuwa Abdullahi, director general, National Information Technology Development Agency (NITDA), confirmed the final agreement would be signed within the next month.

The initiative is part of Nigeria’s Startup Act, adopted in October 2022, which aims to create a favorable environment for startups through tax incentives and financial support.

The act established a 10 billion naira (approximately $8.6 million) annual fund to finance certified startups through seed funding, grants, or loans.

According to Disrupt Africa, Nigeria’s startup ecosystem attracted over $2 billion in investments between January 2015 and August 2022, positioning the country as Africa’s leader.

Companies like Flutterwave, Andela, and Opay achieved multi-billion-dollar valuations.

, fundraising dropped to $224 million in 2023, down from $531 million in 2022 and over $1 billion in 2021.

This decline highlights the need for government intervention to revitalize the tech ecosystem amid investor caution.

The new fund marks a significant step for Nigeria, which aims to foster local innovation.

Currently, 12,948 companies are registered as startups, benefiting from a three-year tax exemption. Low awareness of the law’s benefits has prompted the government to plan a nationwide information campaign.

By facilitating access to funding, the initiative could strengthen support for existing startups and stimulate new tech ventures, reinforcing Nigeria’s position as a leading hub for digital innovation in Africa.


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