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How Struggling Retailers Can Improve Business by Selling Online

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By Adeniyi Ogunfowoke,

With the many advantages of the World Wide Web and its impact on businesses, you would think the bandwagon impact would be massive.

Apparently, this is not the case as there are still a good number of businesses that are yet to bring their business online. Surprisingly, some of these businesses are struggling and are ready to jump at any ready-made solution to recover. Unknown to them, the solution is right under their noses which is to bring the business online.

There many online businesses that traditional stores can emulate. A good example is Jumia. Jumia is over 5 years in the online business and for these years, Nigeria’s no 1 shopping destination has encouraged millions of Nigerians to shop online. This has, fortunately, being aided by the fact that many customers now own smartphones and can afford the internet, they will no doubt, result to the internet to perform their transactions. Hence, the convenience of an online platform like Jumia is driving a lot of people to purchase, book and order things on the internet.

Reasons you need an online presence

24/7 hour availability

There are very few traditional or offline businesses in Nigeria that can run for 24 hours every day. It is impossible. A key benefit to having a website is that your clients and prospects can read about your products and place orders at any time. On regular business days or holidays. Imagine what being open 3-4 times longer could do for your business.

Better customer support

The diversity of the internet is immeasurable. It allows you to answer questions and solve customer problems in real time. You can also create a video, a product spec sheet or a FAQ (frequently asked question) section once, and you can direct clients to that information. Not only does it save you time, but you’ll be providing better service.

Very low start-up costs

Starting out online means very low startup costs. You have no buildings to construct, no vehicles to buy and few (if any) staff to hire. Simply build your site and start selling. If you are already selling offline, then the transition can be very smooth. You continue selling the same products that you know and have a good supply of. Putting your company online simply gives you a new source of customers.

Your customers are online

This is perhaps the most important reason for building an online presence. This is because your customers are online using search engines to search for your services.

How struggling businesses/retailers can improve business by coming online

Know your market

One of the biggest keys to success with an online business is to know the market. Where do your potential customers spend their time online and how can you reach them? The better you know your market, the more success you will have reaching them with the right message and offering them the right products and services. You don’t necessarily have to be an expert in your market and, you can learn as you go along.

Push your business on social media

Social media is absolutely free except you want to run a promotion campaign. You can also do a free push of your business on Twitter, Facebook and Instagram. This will definitely give you brand recognition as you continually interact with your customers online.

Own a website

You need a website to complement your social media efforts. This is because search engines now have a huge impact on business because many people usually visit Google or Bing to search for what they want. If your website is fully optimised, then you will get more patronage. This, plus your social media, will help your business recover.

Publish an email newsletter

Capturing the email addresses of your website visitors is critical to the growth of every online business. However, a large and growing list is only valuable when useful and relevant information is sent on a regular basis to these individuals. The goal of an email list is to turn prospects into clients and clients into repeat customers and they will eventually become ambassadors for your company/product.

Keep them interested with content marketing

Content marketing refers to the strategy of marketing to potential customers with different types of content. The content used in this method can vary from blogs to videos; but they all share the same end goal: to convince visitors to your website that they should buy from or partner with you.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

General News

FG Halts Controversial FRC Dues amid Industry Outcry

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Federal government has temporarily suspended the controversial annual dues imposed on public interest enterprises by the Financial Reporting Council (FRC) after fierce opposition from businesses.

FG Halts Controversial FRC Dues amid Industry Outcry

Jumoke Oduwole, minister, Industry, Trade, and Investment, announced the decision during a Ministerial Consultative Meeting in Abuja on Wednesday.

The move follows mounting pressure from private sector groups, including the Nigeria Employers’ Consultative Association (NECA) and the Manufacturers Association of Nigeria (MAN), who slammed the Financial Reporting Council (Amendment) Act 2023 for burdening companies with excessive fees.

The Act mandates cumulative annual charges for non-listed entities and imposes a harsh 10% monthly penalty on unpaid dues, compounding until full payment, a provision that sparked widespread backlash.

At the meeting, major industry players like NECA, MAN, the Nigerian Association of Chambers of Commerce (NACCIMA), oil producers, and telecom operators warned that the fees would cripple businesses already struggling in a tough economy.

Oduwole clarified the suspension, stating, “The government has decided to direct the Financial Reporting Council to pause in the implementation of the new annual dues. You know that I am a lawyer, and a suspension request by the organised private sector would be in contravention of legislation duly passed by the National Assembly. A pause is an administrative process simply to review, in line with what we discussed today.”

She assured stakeholders that the halt would last no longer than 60 days, with a technical working group—including FRC officials and private sector representatives—set up to reassess the policy.

“We are a listening administration. The private sector has requested a range from three months to an indefinite suspension. We are not going to do that. So, at the most, 60 days is in my estimate. We are going to set up a technical working group comprised of the FRC and the organised private sector who have formally written in, and this will be reviewed,” Oduwole emphasized.


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SON Pledges to Standardize Made-in-Aba Products

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The Standards Organisation of Nigeria (SON) says it is intensifying efforts to standardise locally manufactured products, including Made-in-Aba brands, in order to enhance both local and international acceptance.

Aharanwa Chuks, Director of Region (South East), SON, communicated this in an interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja.

Chuks said through the Mandatory Conformity Assessment Programme (MANCAP), SON ensured that all Nigerian-made products conformed to the relevant Nigerian Industrial Standards (NIS).

According to him, MANCAP involves direct engagement with manufacturers to certify that their products meet established quality benchmarks.

“This process includes inspecting production facilities, sampling products and testing them against NIS requirements.

“Successful compliance results in the issuance of the MANCAP certification, signifying adherence to quality standards.

“In Aba, SON has been proactive in educating manufacturers about standardization.’’

The director said SON also conducted stakeholder interactions; gathering manufacturers from various sectors to provide guidance on producing goods that met both local and international standards.

“For instance, leather manufacturers in Aba have been sensitized on standardization practices to enhance the global competitiveness of their products.

“Manufacturers are encouraged to collaborate with SON to obtain MANCAP certification, ensuring their products are not only marketable within Nigeria but also competitive internationally.

“This initiative aims to boost consumer confidence and promote the acceptance of Made-in-Aba products globally,” Chuks said.

 


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EFCC Arrests 133 @ Ponzi Scheme Training Academy

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Operatives of the Economic and Financial Crimes Commission (EFCC), has busted a Ponzi Scheme Academy and arrested 133 suspects in Abuja.

EFCC Arrests 133 @ Ponzi Scheme Training Academy

They were arrested at the Compensation Layout in Gwagwalada area of the Federal Capital Territory, FCT, Abuja, following actionable intelligence on the existence of the Academy.

The Academy, named Q University (a.k.a Q-Net) is in the business of recruiting gullible young Nigerians who are trained to recruit more gullible citizens into the scheme with the promise of getting unrealistic profit returns.

The suspects are enrolled into a training codenamed: “Special Training for New Generation Billionaire” and brainwashed to believe that they would graduate into the league of billionaires.

They got into the training by obtaining a form the promoters called “Independent Representative Application Form” with promotional slogans such as: “I’m a Champion” “I’m Unstoppable”, “I’m Infinity”, among others.

The EFCC carried out the operation in collaboration with officers and men of 176 Guards Battalion, Nigerian Army.

Items recovered from the suspects include phones, computers and other electronic gadgets.

They will be charged to court as soon as investigations are concluded.


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