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Impact of Black Friday and Jumia’s Offer For Nigerians

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Black Friday is a global phenomenon that has lasted for decades. What makes it such an interesting customer magnet is the incentives it comes with. Over the years, customers have been known to use the sales window for purchase of products at slashed prices.

The sales window has become a popular event among Nigerians thanks to online sales platforms like Jumia and Konga. Being the most popular online platform among Nigerians, Jumia Black Friday sales attract more customers during this period.

One of such customers is Abolade Akindehinde, who recently visited one of Jumia’s pickup stations in his neighbourhood to pick his items and he was happy to share his shopping experience courtesy of the 2021 Black Friday window.

“I heard about Jumia Black Friday and was excited about it. I placed a few orders and was able to get swift and prompt delivery on all my items from the pickup center at reduced delivery fees ,” he said.

The excited customer also shared details of the bargain he got on items purchased from the Jumia platform. “I got my vacuum cleaner for 10% discount, my wrist watch for 15% discount and I also got my car hose at 20% discount.”

The Jumia Black Friday sales campaign opened on November 5th and according to the company, will last till the early days of December. Partnering with local and international brands, Jumia has also lined up deals for customers to leverage for their choice products.

“Customers can still key into our Brand Days offer to get discounts on products from our partners. This deal is still open with Nivea, Sunlight, Absolute, Umidigi and Intel between 17th and 25th of November.

“On the Jumia Food App, we have big deal partners like The Place, Tantalizers, Chicken Capitol, Cold Stone, Chopnownow, Baileys, Jameson, that customers can benefit from their special offers”, said Chief Marketing Officer  Jumia Nigeria, Olajumoke Bolu-Kujero.

Describing the deals available in different product categories, she explained that customers still have the opportunity to get  up to 70% discount on gaming, health & beauty, fashion, gadgets, electronic and kid items on the platform during the sales period.

She added that customers can also look out for engagement activities such as Flash Sales, Treasure Hunts, Shake & Win, and Wheel of Fortune to benefit more from the sales campaign.


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E-Business

Heirs Insurance Group Appoints Ibrahim Puri and Sonny Iroche as Independent Non-Executive Directors

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Heirs Insurance Group (HIG), Nigeria’s fastest-growing insurance provider, has announced the appointment of Ibrahim Puri and Sonny Iroche as Independent Non-Executive Directors of its non-life insurance business, Heirs General.


L-R: Sonny Iroche, Independent Non-Executive Director, Heirs General Insurance and Ibrahim Puri, Independent Non-Executive Director, Heirs General Insurance

The appointments further strengthen HIG’s governance and leadership team. HIG has enjoyed rapid growth since its launch in 2021, as consumers benefit from the Group’s unique offering of digitally driven insurance products and customer-centric service proposition.

Ibrahim Puri is an accomplished financial services leader, with over 30 years of experience in banking, fintech, and FMCG industries. He was Group Executive Director at the United Bank for Africa and serves on the board of RedTech and Nigeria Breweries. He brings a deep understanding of the African financial industry and the ability to navigate complex market dynamics.

Sonny Iroche has over four decades of experience in finance, investment promotion, and economic advisory. He serves as the Executive Chairman of Strategic Alliance Promotion Company and has held leadership positions at the Transmission Company of Nigeria and United Capital Plc. He also serves as a special advisor to the Board of Governors of the African Leadership Institute (AFLI).

Commenting, Tony O. Elumelu, CFR, Chairman, Heirs Holdings said: “We are pleased to welcome Ibrahim and Sonny to Heirs Insurance Group, and specifically to Heirs General Insurance. Their exceptional leadership and track record of success will further assist in executing our vision of being Nigeria’s foremost, trusted, and innovative insurance provider.

“I know that their expertise will enhance Heirs Insurance Group’s position as an industry leader, delivering exceptional value to all stakeholders.”

Heirs Insurance Group is the insurance arm of Heirs Holdings, the leading pan-African investment company, with investments across 24 countries and four continents, founded and led by Tony Elumelu. With a rapidly expanding retail footprint and an omnichannel digital presence, Heirs Insurance Group, comprising Heirs General Insurance Limited, Heirs Life Assurance Limited and Heirs Insurance Brokers, serves both corporate and individual customers across Nigeria.

Heirs Insurance Group is championing financial inclusion and leading the digital insurance play in Nigeria, demonstrating its mission to democratise access to insurance.


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QNET Unveils Amezcua Bio Light 3 & Bio Disc 3 for Peak Athletic Performance

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As the world gathers for the 2024 Paris Olympics, QNET, a global leader in wellness and lifestyle-focused direct selling, reaffirms its commitment to health and wellness with the Amezcua Bio Light 3 and Bio Disc 3.

The Olympics inspire millions of athletes worldwide to pursue fitness and wellness goals. Whether training for competitive sport or maintaining a healthy lifestyle, these innovative products enhance recovery, boost energy, and support overall well-being, bringing advanced sports technology to everyday fitness enthusiasts.

Enhanced Pain Relief with Amezcua Bio Light 3 and the Synergy with Bio Disc 3
The Amezcua Bio Light 3 is a non-invasive device that utilizes light therapy to target pain points directly. By combining the therapeutic effects of specific wavelengths of light, the Bio Light 3 helps to reduce inflammation, improve circulation, and accelerate the healing process.

The Olympic spirit is about inspiring individuals to achieve their highest potential and empowering them to overcome challenges. The Bio Light 3 and Bio Disc 3 provide tools for athletes and individuals to manage pain and maintain their health, enabling them to pursue their goals with greater resilience and determination.

According to the Journal of BioPhotonics, light therapy improves muscle performance and recovery, emphasizing its effectiveness in sports. The user-friendly design of the Bio Light 3 makes it an accessible option for those seeking a natural solution to pain relief.

This is particularly relevant as athletes and fitness enthusiasts, both professional and non-professional who have been inspired by Olympians to get fit, as they too can benefit from the advanced sports technology used by top athletes.

Complementing the Bio Light 3 is the Bio Disc 3, renowned for restructuring water molecules and enhancing energy levels. Together, these products offer a holistic approach to pain management, with the Bio Disc 3’s energy-balancing properties working in tandem with the Bio Light 3 to maximize pain relief and support overall health.

Trevor Kuna, Chief Marketing Officer of QNET, highlights their innovative approach: “Our goal at QNET is to provide products that significantly enhance the quality of life. The Amezcua Bio Light 3, paired with the Bio Disc 3, exemplifies our dedication to pioneering advanced wellness solutions.

“Inspired by the athletes of the 2024 Paris Olympics, this combination is transforming pain management, offering a safe, non-invasive, and effective alternative for professional athletes and fitness enthusiasts who are increasingly aware of the benefits of effective recovery and healing.”

Since its launch in 2010 over 100,000 units of the Bio Light have been sold and have positively impacted the lives of an estimated 250,000 customers worldwide. Saina Nehwal, an Olympic Badminton player highlighted that the Bio Light 3 had been supporting her rest and body’s recovery, especially after her knee surgery. She also said that the Bio the Bio Disc 3 helped her body feel cleansed.

Maria Gonzalez, an Independent Representative of QNET and an active long-distance runner, who has been using the products for several months, shares her experience: “The Bio Light 3 and Bio Disc 3 have been game-changers for me. My chronic pain from running and strength training has decreased noticeably, and I feel more energetic and balanced.”

As the 2024 Paris Olympics progresses, the Amezcua Bio Light and Bio Disc 3 by QNET are reshaping the landscape of pain management. By providing an innovative, non-invasive, and effective solution, QNET is helping individuals around the world lead healthier and more comfortable lives, ready to embrace the spirit of the Olympics with enhanced recovery and healing.


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Chowdeck Announces Exclusive Partnership with Chicken Republic in Lagos, Ibadan

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Chowdeck, on-demand delivery service in Nigeria, has announced an exclusive partnership with Chicken Republic, an established quick-service restaurant chain and franchise, that will enable enhanced quality, more affordable, delivery meals for its users in Lagos and Ibadan.

Chowdeck already provides logistics services for Chicken Republic in eight Nigerian cities, and this new agreement cements its position as the preferred delivery partner.

Leveraging Chowdeck’s advanced logistics and technology, customers in Lagos and Ibadan will benefit from lower delivery fees and enjoy some of the fairest prices online.

Additionally, the partnership will include periodic in-app special discount offerings and the opportunity to earn Chowscore points through Chowdeck’s loyalty program, further enhancing value and satisfaction for loyal customers. To kick off the partnership, Chowdeck users are being offered an exclusive N1000 meal deal.

Chicken Republic will now be able to serve a larger customer base, ensuring that more people can enjoy their delicious offerings.

This collaboration will drive increased daily sales and customer engagement while addressing the growing demand for online food delivery, projected to reach 52.0 million users by 2029. Customers can look forward to more efficient and reliable delivery, ensuring their meals arrive hot and fresh.

Commenting on the partnership, Femi Aluko, CEO and co-founder of Chowdeck said “This collaboration underscores our commitment to delivering high-quality, efficient, and convenient services.

“Combining our fast-growing delivery network with Chicken Republic’s exceptional offerings, we aim to enhance the customer experience and bring happiness to more individuals across Lagos and Ibadan.

Kofi Abunu, CEO of Food Concepts Plc, also said, “We are thrilled to deepen our partnership with Chowdeck. Their remarkable growth over the past year, combined with the forward-thinking approach of their team and their unwavering commitment to investing in partner development, leave us with no doubt that they are here for the long term and will successfully address the last-mile delivery challenge.

“Our loyal customers around the country, especially in Lagos and Ibadan, can look forward to an enhanced delivery experience with Chicken Republic on Chowdeck.”


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