Insight Wins Awards

Insight Communications, Nigeria’s foremost marketing communications company, has won two awards in the just concluded Advertising Practitioner Council of Nigeria (APCON) Advertising Standard Panel (ASP) Award 2008.
Insight Communications was adjudged the most compliant in the financial services category and the most outstanding agencies for 2008. The two awards were given by the advertising industry’s regulatory body, APCON in recognition of the agency’s adherence to the council‘s ASP standard for the financial services category and overall compliance as an agency in totality of the number of advertisement sent in for vetting.
In his reaction to this development, Mr. Kayode Osasona, executive director, Client Services, Insight Communications, said it is particularly heart-warming because the awards is a validation of everything that the agency stands for which include creativity, innovation and leadership.
“Our policy is to be a social corporate organization. We strive to continuously ensure that we seek approvals for all of our materials, within reasonable time limits, before we expose our brands via advertising. Following due process has always been our policy; and watchword. Insight always strives for excellence and best practices, backed by utmost professionalism", Osasona said.
Alhaji Garba Bello Kankarofi, registrar and chief executive officer, APCON, said that Insight Communications won in the two categories because of the agency’s compliance to Advertising Standard Panel (ASP) rules, regulations and guidelines and also for sending in the highest number of advertising materials for vetting. “These awards represent a true victory for Insight Communications and confirm that the agency is continuously making efforts to strengthen its commitment to quality.”
Mr. Jimi Awosika, managing director and chief executive officer of Insight, said the award has fully established Insight as a company that is determined to adhere to industry best practices. It is also a validation of the company’s belief in ‘Never-Ending-Thinking’, which is the prime tool for inciting the market for result for the clients’ brands.
In 2007, Insight Communications won the prestigious International Star Award for Quality WQC in the Gold Category at the 21st International Business Initiative Directions (B.I.D) Quality Convention in recognition of its commitment to quality, leadership, technology and innovation and only recently swept 12 awards at the second edition of the Lagos Advertising and Ideas Festival (LAIF), Nigeria’s most important recognition event for marketing communications agencies. In 2006, the agency was rated as APCON Most Compliant Advertising Agency in Nigeria. In 2003, Insight won the Agency of the Year Award instituted by the Newspaper Proprietors Association of Nigeria (NPAN). Indeed, since 1990, Insight has won more industry awards than any other agency in Nigeria. The agency’s growing international reputation has been attributed to the calibre of professionals in the company. This explains the why it has consistently churned out award-winning advertising that has, today, made it the most easily-recognisable brand, not only in the industry but in Corporate Nigeria. For more than 17 years, Insight has had the most comprehensive management development and training program in the advertising industry, which was the precursor of the Troyka Management Programme that has been responsible for producing tomorrow’s industry icons.