E-Business
Integrated Customer Experience Strategies Essential to Enterprise Growth

2020 was a game-changer for businesses globally. Businesses were confronted with the harsh reality of a global pandemic.
The difference between businesses that succeeded and those that didn’t lay in their ability to understand their customer needs quickly and adapt. The question that is still on everyone’s mind is how their brands can stay relevant to their customers.
A report from Nigeria’s Statistics Bureau showed that the economy contracted by 6.1% year on year by Quarter 2 of 2020 alone. This decline is Nigeria’s steepest recorded in the past decade.
In addition, a report by The International Food Policy Research Institute (IFPRI) showed that during the lockdown periods, Nigeria’s GDP dropped by 34.1 percent, amounting to USD 16 billion.
The reality of these figures proves that consumers’ wallets are even more constrained in 2021. Fighting for a share of the consumer wallet will require a major shift in strategies and an even deeper understanding of the dynamic customers’ ever-shifting needs.
Even as Nigerian businesses continue to embrace digital transformation to stay ahead, there is still a need to establish deeper connections with customers.
Ajua, Africa’s first Integrated Customer Experience company gives businesses real-time visibility of their customer journey, enabling businesses to make strategic adjustments and take action where it matters most to them.
There is a direct correlation between companies that execute on their customer experience programs and how much their customers are willing to spend. More-so companies that are able to take a holistic integrated approach to map their customer journey’s tend to have a higher Customer Lifetime Value. According to a report by PWC, 86% of buyers are willing to pay more for a great customer experience.
Ajua which has operations in Nigeria, Kenya and the Caribbean recently announced the appointment of Tayo Ashiruas the Country Head of Nigeria.
Tayo shared, “The biggest risk to businesses post-COVID is failing to meet revenue expectations due to churned customers among other factors.”
He emphasizes the need for businesses to have a strong understanding of who their customers are and what their expectations are.
Tayo added, “Having a digital customer experience strategy enables businesses to receive this information on a continuous basis in real-time.”
E-Business
Transcorp Hotels Delivers Stellar H1 Results, Declares Over ₦1Bn Dividend

Transcorp Hotels Plc has delivered a stellar performance in the first half of 2025, recording a 60% year-on-year surge in revenue to ₦47.57 billion, up from ₦29.72 billion in H1 2024. Gross profit climbed 71% to ₦36.21 billion, maintaining a strong 76% margin despite inflation and operational headwinds.
The hospitality giant, a subsidiary of Transnational Corporation Plc, also announced an interim dividend payout of ₦1.024 billion — offering ₦0.10 per 50 kobo ordinary share to shareholders.
In a bold move, the company unveiled Nigeria’s largest corporate venue — the 5,000-seat Transcorp Centre — staking its claim as the new leader in event hospitality. Chairman Emmanuel Nnorom described the results as proof of Transcorp Hotels’ transformative strategies and unwavering investor commitment. MD/CEO Uzo Oshogwe attributed the success to relentless execution and a resilient business model.
Transcorp Hotels, renowned for iconic assets like Transcorp Hilton Abuja and its digital platform Aura, says it isn’t just leading Nigeria’s hospitality sector — it’s redefining excellence across Africa.
E-Business
Microsoft Servers Hacked by Chinese Groups

Chinese “threat actors” have hacked Microsoft’s SharePoint document software servers and targeted the data of the businesses using it, the firm has said.
China state-backed Linen Typhoon and Violet Typhoon as well as China-based Storm-2603 were said to have “exploited vulnerabilities” in on-premises SharePoint servers, the kind used by firms, but not in its cloud-based service.
The US tech giant has released security updates in response and has advised all on-premises SharePoint server customers to install them.
“Investigations into other actors also using these exploits are still ongoing,” Microsoft said in a statement.
The firm said it had “high confidence” the hackers would continue to target systems which have not installed its security updates.
It added that it would update its website blog with more information as its investigation continues.
Microsoft said it had observed attacks in which hackers had sent a request to a SharePoint server “enabling the theft of the key material by threat actors”.
Charles Carmakal, chief technology officer at Mandiant Consulting firm, a division of Google Cloud, told reporter, it was “aware of several victims in several different sectors across a number of global geographies”.
Carmakal said it appeared that governments and businesses that use SharePoint on their sites were the primary target.
A number of adversaries who stole material encoded by cryptography were then able to regain ongoing access to the victims’ SharePoint data, he said.
“This was exploited in a very broad way, very opportunistically before a patch was made available. That’s why this is significant,” Carmakal said.
Carmakal said the “China-nexus actor” was deploying techniques similar to previous campaigns associated with Beijing.
Microsoft said Linen Typhoon had “focused on stealing intellectual property, primarily targeting organizations related to government, defence, strategic planning, and human rights” for 13 years.
It added that Violet Typhoon had been “dedicated to espionage”, primarily targeting former government and military staff, non-governmental organizations, think tanks, higher education, the media, the financial sector and the health sector in the US, Europe, and East Asia.
Meanwhile, Storm-2603 was “assessed with medium confidence to be a China-based threat actor”.
E-Business
NIMC Warns Nigerians of Fake NIN Website

National Identity Management Commission (NIMC) has issued a public warning that it is not associated with NINcard.com.
According to the commission, the website has been circulating online to offer services for Nigerians seeking National Identification Number (NIN) services.
NIMC, in a post on its official X account on Wednesday, said, “NINcard.com is not in anyway affiliated to NIMC. Stay vigilant!”
The warning was accompanied by screenshots of fake payment receipts and OTP request pages from the website, both of which were boldly stamped “FAKE” by NIMC to alert the public.
- Telecom3 days ago
Glo Launches Nigeria’s First-of-its-kind Device Protection Plan
- Telecom3 days ago
Telcos: How and Why Network Services have Been Poor
- Broadcasting3 days ago
Canal+ Clears Final Hurdle to Acquire South Africa’s MultiChoice
- E-Business3 days ago
NIMC Warns Nigerians of Fake NIN Website
- Telecom3 days ago
MTN Executive Adeola Oduntan Emerges as Africa’s Supply Chain Leader of 2025
- Telecom3 days ago
MTN Nigeria Sweeps Africa’s Procurement Awards With Innovation and Impact
- E-Business3 days ago
Microsoft Servers Hacked by Chinese Groups
- Telecom3 days ago
Telegram to allow U.S. users send, receive crypto directly in app