E-Business
Kaymu Identifies Strategies for Online Marketplace Sellers

Nigeria’s number one online marketplace, Kaymu.com.ng has identified five public relations strategies for online marketplace sellers at the maiden edition of her seller workshop series titled KaymuVarsity held in Lagos last weekend.
PR strategies identified at the interactive session included how sellers can integrate branding, participation, ratings and testimonials, customer service and interpersonal relations and leveraging of social media tools to boost sales to their online marketplace stores.
Branding
Branding is the perception of your target market towards your company. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
A brand is the idea or image of a specific product or service that consumers connect with. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.
A good online marketplace seller must brand his/her online store by making sure all the elements of branding are aligned in such a way that customers choose to purchase from them rather than any other seller of the same product.
Participation
Online marketplaces like Kaymu.com.ng have put in place measures to ensure sellers on the platform are engaged in activities that will drive sales to their online stores.
Activities range from workshops, seller reports, competitions, onsite advertising and social media campaigns.
Sellers who seek to give their sales a boost and increase their visibility on the online marketplace must ensure they participate in these activities as this puts their brands/stores out there.
Leverage Social Media
Recent studies have shown that there are over 100 million active Nigerians on the social network facebook.
It is therefore imperative to ensure online businesses have an active social media interaction and engagement to drive customers to their virtual stores.
A business savvy online marketplace seller must have a business page that is linked to the online marketplace store to drive his/her facebook users and the entire facebook community to their online marketplace store.
Ratings/Testimonials
Online marketplaces like ebay and Kaymu.com.ng have opportunities for customers to give ratings and testimonials about the product or service of a seller on the platform.
Referrals are very important tools to gain not only repeat customers but gain new sellers. This is because customers are more disposed to buying based on good feedback from their fellow customers.
Customer Service/Interpersonal Relationship
The importance of customer service cannot be overstressed. Customers are from diverse cultures, backgrounds, have different dispositions and expectations and a good seller must cater to all the varying needs of a customer.
Excellent customer service is one of the most important qualities an online marketplace seller can have as this informs whether a loyal buyer has been gained or not.
Another very important element is interpersonal relationship. A good online seller must be a brand ambassador of his/her product and advertise all the available platforms that the product can be gotten on.
Kaymu is deemed the Nigeria’s number one safest online market place where buyers and sellers can meet and make the best deals for used or new products, such as smart phones, computers, fashion and clothing, home appliances for the cheapest price thanks to the fixed or auction pricing system.
E-Business
Transcorp Hotels Delivers Stellar H1 Results, Declares Over ₦1Bn Dividend

Transcorp Hotels Plc has delivered a stellar performance in the first half of 2025, recording a 60% year-on-year surge in revenue to ₦47.57 billion, up from ₦29.72 billion in H1 2024. Gross profit climbed 71% to ₦36.21 billion, maintaining a strong 76% margin despite inflation and operational headwinds.
The hospitality giant, a subsidiary of Transnational Corporation Plc, also announced an interim dividend payout of ₦1.024 billion — offering ₦0.10 per 50 kobo ordinary share to shareholders.
In a bold move, the company unveiled Nigeria’s largest corporate venue — the 5,000-seat Transcorp Centre — staking its claim as the new leader in event hospitality. Chairman Emmanuel Nnorom described the results as proof of Transcorp Hotels’ transformative strategies and unwavering investor commitment. MD/CEO Uzo Oshogwe attributed the success to relentless execution and a resilient business model.
Transcorp Hotels, renowned for iconic assets like Transcorp Hilton Abuja and its digital platform Aura, says it isn’t just leading Nigeria’s hospitality sector — it’s redefining excellence across Africa.
E-Business
Microsoft Servers Hacked by Chinese Groups

Chinese “threat actors” have hacked Microsoft’s SharePoint document software servers and targeted the data of the businesses using it, the firm has said.
China state-backed Linen Typhoon and Violet Typhoon as well as China-based Storm-2603 were said to have “exploited vulnerabilities” in on-premises SharePoint servers, the kind used by firms, but not in its cloud-based service.
The US tech giant has released security updates in response and has advised all on-premises SharePoint server customers to install them.
“Investigations into other actors also using these exploits are still ongoing,” Microsoft said in a statement.
The firm said it had “high confidence” the hackers would continue to target systems which have not installed its security updates.
It added that it would update its website blog with more information as its investigation continues.
Microsoft said it had observed attacks in which hackers had sent a request to a SharePoint server “enabling the theft of the key material by threat actors”.
Charles Carmakal, chief technology officer at Mandiant Consulting firm, a division of Google Cloud, told reporter, it was “aware of several victims in several different sectors across a number of global geographies”.
Carmakal said it appeared that governments and businesses that use SharePoint on their sites were the primary target.
A number of adversaries who stole material encoded by cryptography were then able to regain ongoing access to the victims’ SharePoint data, he said.
“This was exploited in a very broad way, very opportunistically before a patch was made available. That’s why this is significant,” Carmakal said.
Carmakal said the “China-nexus actor” was deploying techniques similar to previous campaigns associated with Beijing.
Microsoft said Linen Typhoon had “focused on stealing intellectual property, primarily targeting organizations related to government, defence, strategic planning, and human rights” for 13 years.
It added that Violet Typhoon had been “dedicated to espionage”, primarily targeting former government and military staff, non-governmental organizations, think tanks, higher education, the media, the financial sector and the health sector in the US, Europe, and East Asia.
Meanwhile, Storm-2603 was “assessed with medium confidence to be a China-based threat actor”.
E-Business
NIMC Warns Nigerians of Fake NIN Website

National Identity Management Commission (NIMC) has issued a public warning that it is not associated with NINcard.com.
According to the commission, the website has been circulating online to offer services for Nigerians seeking National Identification Number (NIN) services.
NIMC, in a post on its official X account on Wednesday, said, “NINcard.com is not in anyway affiliated to NIMC. Stay vigilant!”
The warning was accompanied by screenshots of fake payment receipts and OTP request pages from the website, both of which were boldly stamped “FAKE” by NIMC to alert the public.
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