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Konga.com Sellers’ Platform Scales-Up Nationwide

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Kong.com, Nigeria’s largest online mall, has announced a major upgrade that is set to change the face of e-commerce in Nigeria.

The new move has been tagged the ‘Self-fulfill’ model and according to Sim Shagaya, Konga’s CEO, “this upgrade to our service offering heralds a myriad of online shopping benefits to Konga’s buyers and sellers and will further advance Konga’s mission of becoming the engine of trade and commerce in Africa.”

Since the launch of the Konga Marketplace in April 2014, over twelve thousand sellers have registered and are actively trading from their stores on Konga.com.

This online marketplace growth surpassed even Konga’s expectations and is particularly noteworthy as the platform was only open to sellers in Lagos. 

With the Self-fulfill model launched by Konga this week, the platform is now opening up to sellers all across Nigeria.

‘Self-fulfill’ basically means that all sellers on Konga.com have the option to adopt more efficient, time-saving methods of shipping their orders directly to customers.

Konga would however continue to support its merchants with its proprietary shipping platform called KExpress and via competitive shipping agreements negotiated by Konga with reputable courier partners.

In this model, sellers now have more flexibility and control in the management of their stores from the point where an order is made till it get into the hands of the customer. 

With the pay on delivery option in the Self-fulfill model, Merchants can now receive payments directly from the buyer when deliveries are made, ensuring more liquidity for their businesses and better control of their finances.

The move is also poised to be a game changer in terms of timelines for order deliveries; shoppers on Konga can expect faster and more flexible delivery, with the elimination of some processing requirements that were necessary with the old operating model.

Furthermore, delivery charges would now be set by Konga sellers and would be largely dependent on the weight and size of the order.

As the forces of market competition come into play, we expect to see some items with ‘cheaper or free’ shipping offers.

To support the new model, Konga.com has been revamped with a clean new look and several new features designed to promote trust and safety for its users.

 Some new features on the site that are designed to give its users more security include indicators that show what locations a certain product can be delivered to, the number of successful sales made by a seller, the number of a particular item sold, and product reviews from other buyers.

Customers also have the opportunity to rate a product, its seller and his/ her overall experience.

Navigating the site has also been made easier with more relevant filters and optimized product categorization.

For the economy at large; this is an unprecedented step that would undoubtedly help to further oil the wheels of commerce in Nigeria.

The Self-fulfilment model on Konga opens up endless business opportunities for entrepreneurs across the whole country.

With this sophisticated model, Konga is replicating globalization on a national scale.

Merchants can decide what geographic locations they ship to; a fishing net maker from the Niger delta can sell to buyers in Lagos; local bead makers from Delta can sell to buyers in Adamawa, leather works artisans from the North can sell to students in Port-Harcourt; all these entrepreneurs can now reach people in any part of Nigeria with their products easily.

Konga.com is trading tens of thousands of items with nationwide delivery.

The company was founded in 2012 by Nigerian entrepreneur, Sim Shagaya; with a guiding mission ‘To Become the Engine of Trade and Commerce in Africa’.

The multiple award winning company is growing rapidly with over 1000 employees, offices in Lagos, South Africa and China; warehouses and distribution centers all over Nigeria.

Today, Konga empowers other Nigerian sellers to effectively reach more customers, more effectively by selling on its marketplace platform called Konga Mall.

Shagaya has severally stated that Konga is committed to driving improvements in online retail convenience and optimal customer satisfaction.

The innovative company offers the guarantee of best prices, excellent customer service support and many other premium services.


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E-Business

NITDA Alerts Nigerians on Cybersecurity Risks Linked to Spotify

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National Information Technology Development Agency (NITDA) has issued a public alert warning Nigerians about a cybersecurity threat involving the use of Spotify to promote malicious activities.

NITDA Alerts Nigerians on Cybersecurity Risks Linked to Spotify

The agency, in a public notice issued on Tuesday, disclosed that threat actors are exploiting the popular music streaming platform to advertise game hacks, pirated software, and spam links that could expose users to cyber threats.

According to NITDA, cybercriminals embed malicious promotions in playlist names and podcast descriptions on Spotify, explaining that these promotions are used to advertise game hacks for popular video games such as Fortnite, GTA, Apex, and Roblox. Additionally.

They also promote pirated software (commonly referred to as ‘cracks’), spam links, and other malicious sites.

This abuse is said to leverage Spotify’s web player results to improve the search engine visibility of these harmful websites, putting unsuspecting users at risk of malware, scams, and other cyber threats.

NITDA warned that the exploitation of Spotify could lead to exposure to scams and phishing attacks, downloading of malware that can compromise user devices and Loss of personal and financial data through interactions with malicious websites.

To manage the risks, NITDA advised users to exercise Caution with suspicious playlists and podcasts and avoid engaging with playlists or podcasts that feature unusual or suspicious text in their descriptions.

It also warned users not to click Unknown Links, and also ensure the Spotify app is updated to the latest version to minimise vulnerabilities.

The agency further advised Spotify users in Nigeria to remain vigilant and adhere to cybersecurity best practices to safeguard their personal information and devices.

According to the agency, the websites posing as OpenAI’s popular AI, ChatGPT, are tricking users into downloading malicious files or software to their devices.


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Konga Yakata’s Last Week: Don’t Miss Out on Incredible Deals

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Excitement is reaching a fever pitch among shoppers as the Konga Yakata Black Friday shopping fiesta enters its final week. Shoppers nationwide are gearing up for a rain of last-minute deals and irresistible offers, with the promotion set to end on Saturday, November 30, 2024.

The month-long Konga Yakata campaign, which kicked off on Friday, November 1, has delivered an unparalleled shopping experience, treating customers to incredible discounts, engaging promos, and unbeatable incentives.

In addition to massive price cuts across a wide range of products, Konga has thrilled shoppers with exciting events such as Treasure Hunts, Flash Sales, Bargain Bash, Brand Days, and specialized Black Friday packages like the Budget Store, Under 50k Store, and TGIF Epic Drop.

The highlight of the Yakata 2024 season will be this year’s Black Friday, which takes place on Friday, November 29. Thousands of customers will be able to score exclusive discounts on items including electronics, clothes, home appliances, computers, and groceries.

Reflecting on the experience so far, a satisfied anonymous shopper who snagged a TV at a discounted rate said, “Konga Yakata has been nothing short of amazing this year. The discounts are unbelievable but true, and the convenience of shopping online is unmatched.

“I’ve already made several purchases, and I’m excited to see what other deals are in store for the final week.”

Konga’s Black Friday sale has been a boon for consumers, offering respite from the economic challenges many Nigerians face. By providing access to affordable products and services, Konga has empowered shoppers to make the most of their money.

Despite the prevailing economic challenges, shoppers have embraced the Yakata season, targeting high-value deals and leveraging Konga’s tailored offerings to make significant savings. With the countdown underway, the excitement is expected to hit its peak on Friday as customers traditionally wait for that day to grab the most exclusive deals.

Speaking on the heightened anticipation, Kunle Ajani, Group Head of Marketing at Konga, stated, “We’re thrilled with the overwhelming response to Konga Yakata this year, and we’re committed to ensuring the final week delivers the biggest surprises yet.

“We are proud to offer a platform where shoppers can enjoy exceptional value, despite the economic realities.”

As the curtain closes on the 2024 Yakata season, shoppers can look forward to a flurry of last-minute deals, culminating at midnight on November 30. From tech enthusiasts to lovers of electronics and deal hunters, Konga Yakata continues to redefine the shopping experience, making it a season to remember for all Nigerians.

Take advantage of the final week of Konga Yakata. Visit Konga.com and experience the thrill of shopping at unbeatable prices.


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NITDA DG Harps on the Role of Innovation in Nigeria’s Sustainable Development

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Kashifu Inuwa CCIE, the Director General, National Information Technology Development Agency (NITDA), has reiterated the critical role of innovation in driving Nigeria’s sustainable development, economic diversification, and global competitiveness.

Inuwa made this remark while delivering a keynote address at the 8th Annual Research Fair and Exhibition of Nasarawa State University, Keffi (NSUK), where he called on academia, industry leaders, and policymakers to embrace disruptive transformational innovation as a tool for addressing the nation’s challenges and unlocking its immense potential.

Speaking on the theme, Disruptive Transformational Innovation; Shaping the Future,” Inuwa commended NSUK for organising an event that aligns with Nigeria’s pursuit of growth through knowledge-driven solutions.

Inuwa who was represented by the Deputy Director, eGovernment and Digital Economy Development Department, Engr Ya’u Garba, applauded the university’s increasing focus on transformation, noting that such initiatives reflect an understanding of the need for impactful innovations to address real-world issues.

Inuwa emphasised that while inventions remain a cornerstone of academic inquiry, their significance lies in their ability to move beyond theoretical exploration to become practical innovations. These innovations, he explained, have the power to reshape industries, tackle societal challenges, and accelerate national progress.

He urged institutions to prioritise creativity and bold thinking, ensuring that research outputs translate into tangible benefits for society.

Explaining the concept of disruptive transformational innovation, Inuwa described it as a profound force capable of altering established systems, processes, and products in ways that redefine societal functions. Unlike incremental innovations, which focus on improving existing frameworks, disruptive innovations introduce entirely new paradigms, addressing challenges in groundbreaking and previously unimaginable ways.

He cited historical examples such as the Printing Press, the Steam Engine, and Electricity, which have significantly transformed human existence and set the foundation for modern development.

Inuwa pointed out that Nigeria’s abundant human and natural resources present a unique opportunity to harness innovation for sustainable development. He called for a collaborative approach involving academia, industries, and government to build an environment that nurtures creativity, supports bold investments, and encourages inclusive growth. Such an ecosystem, he said, is vital for fostering homegrown innovations that can propel Nigeria to the forefront of global technological and economic advancements.

He further highlighted NITDA’s dedication to fostering innovation through various initiatives, including the National Adopted Village for Smart Agriculture (NAVSA) to digitally transform the agricultural sector, the National Blockchain Adoption Strategy to enhance digital trust and transparency, and the National Artificial Intelligence Strategy aimed at building a robust AI ecosystem in the country, among other impactful projects, which are part of the Federal Government broader strategy to position Nigeria as a leader in the global knowledge economy.

Inuwa also urged NSUK to deepen its commitment to innovation by establishing hubs that support facility-led startups, fostering collaborations with industry stakeholders, and equipping students with essential technological skills. He noted that such efforts would not only empower the university community but also contribute significantly to national development.

Inuwa expressed confidence in Nigeria’s ability to not only adopt global innovations but also create groundbreaking solutions that could influence the trajectory of Africa and the world.

He called on all stakeholders in the country to embrace the transformative power of innovation in order to drive sustainable development, economic diversification, and global relevance.


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