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Legend Extra Stout Brings Entertainment To Ipaja In Lagos
It was a night to remember for residents of Ipaja area of Lagos as Legend Extra Stout brought its legendary Real Deal Experience (RDE) to Abesan Estate, Ipaja.
The Real Deal Experience, which is an entertainment initiative organised by Legend Extra Stout has often provided an opportunity for the brand and its loyal consumers to have a rewarding and exciting interaction.
The show featured Nigeria’s biggest entertainers and a host of other exciting side attractions.
Mr. Emmanuel Agu, Portfolio Manager – Mainstream Lager And Stout Brands NB Plc, informs that the show, as the name suggests, is a blend of engaging, thrilling and rewarding catalogue of activities, music, comedy, role play, brand education, eulogy, games, prizes and lots more, aimed at guaranteeing the satisfaction of all attendees.
It was jointly hosted by Ifu Ennada, former BBNaija 2018 housemate and De Don.“In our usual tradition of giving the best of entertainment to Nigerians, we ensure that the Legend Real Deal Experience is organised to suit the local audience.
We achieve this by identifying what our audience can most relate with and then theme our show around this.
In light of this, RDE next edition will feature street pop sensations – Slim Case and Mr Real.”
According to Agu, “Legend Extra Stout, like its sister brands in the stables of Nigerian Breweries Plc, appreciates the loyalty it enjoys from its teeming consumers and is always on the lookout on ways to show this appreciation.
“Legend Extra Stout, as a brand, understands the role that outdoor entertainment plays in the lives of its consumers, hence its adoption of the fun-filled entertainment package it put together and tagged, the Legend Real Deal Experience.”
He noted that some of the highlights in the planned event includes the Taste, Tell and Win competition that saw some members of the audience go home with exciting prizes like refrigerators, generators, televisions, face caps, t-shirts, and free drinks, “Besides giving the residents of the city an unforgettable experience with music and entertainment, the Real Deal Experience also provides for the brand a good opportunity to directly interact with its consumers wherever we go.”
Agu said that, over the years, Legend Extra Stout has taken the Real Deal experience to different cities including Lagos, Onitsha, Abuja, Port Harcourt, Aba, and Owerri and has featured some of Nigeria’s biggest entertainers including Timaya, Kcee, Oritsefemi, Small Doctor as well as other regional sensations like the Obiligbo Brothers, Mr Raw and a host of others.
In one of the editions, which held in Onitsha, the Obiligbo Brothers, the reigning stars of Highlife music in the South-East region, took to the stage and rendered melodic tunes and pulsating beats to the enthusiastic crowd who gathered at the Christmas carnival ground, Elekahia road, beside elekahia police post, in Port Harcourt.
The duo, whose real names are Ifeanyi and Chukwuebuka Obiligbo, reeled out songs from their old and new albums to thrill the audience.
Ifediora Azubuike, a Port Harcourt-based veteran music lover, who attended the event, was all praises to the organisers of the event.
He said “This event transported me to the good old days when the big names in highlife music used to do regular weekend shows in this same city.
“Those days we used to look forward to the likes of Osita Osadebe, Ali Chukwuma, Oliver De Coque and many others every weekend.
“I commend Legend Extra Stout for this nostalgic event which memory would last a long time,” he said.
Azubuike is not alone in this belief as everyone who has been privileged to attend any of the Real Deal Experience, making round the major cities of the country, has some good to say about the initiative.
Emeka Nwora, a trader in the Onitsha Main Market, said: “I usually hang out in a good resort and watch local bands render good highlife music every weekend.
“I have really been thrilled this evening. It has been an evening of fun and merriment. It is like going on a date on someone else’s pocket.”
One of the highlights of the Onitsha event was the identification of Chief Godwin Okeke, Chairman and Chief Executive Officer of G.U. Okeke and Sons Ltd as a legend in the city.
He was presented with the brand’s torch of greatness as a mark of honour for his tenacity which made for the various successes he has recorded in business.
“Like the Onitsha, Port Harcourt and Aba editions of the Real Deal Experience, the Ipaja edition was equally exciting as Slim Case and Mr Real and other A-list entertainers thrilled the good people of Ipaja,” concluded Agu, the Portfolio Manager – Mainstream Lager & Stout Brands of the NB Plc
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Ina Alogwu Joins 9mobile as Chief Digital and Innovation Officer
9mobile has appointed Ina Alogwu as its new Chief Digital and Innovation Officer (CDIO), marking another significant step in the company’s business transformation agenda.
In his new role, Alogwu will be responsible for guiding the development and execution of 9mobile’s long-term strategy across the entire digital and technology ecosystem, including new technologies, digital platforms, and business models while nurturing a culture of innovation within the organization.
His appointment demonstrates 9mobile’s firm commitment to driving digital transformation and enhancing its innovative capabilities to better serve customers and stay ahead of market trends.
Alogwu is a visionary leader and seasoned strategist with nearly two decades of transformative experience in digital commerce, mobile payments, and technology ecosystems, making him an invaluable addition to 9mobile’s leadership team.
He has a proven ability to identify emerging trends and harness them to develop and execute groundbreaking digital products and strategies. His expertise spans product innovation, data strategy implementation, and agile business transformations, all of which have delivered significant and sustainable results across diverse industries and regions.
He joins 9mobile from ARM Holding Company, Nigeria, where he was the Group Director, Digital Transformation and spearheaded innovation initiatives, implemented a robust data strategy, and managed venture-building programmes that supported numerous African tech startups.
His very distinguished and diverse professional journey also includes an impactful tenure at Interswitch Limited, where he held roles such as Group Head, Verve Digital, and Group Head, Payment Processing. In these roles, he led the creation of groundbreaking payment platforms and digital solutions across West and East Africa.
Earlier in his career, Alogwu held roles at the Economic and Financial Crimes Commission (EFCC) as a Training Specialist and worked at Integrated Business Strategies as a Business Analyst.
Speaking about the appointment, 9mobile CEO Obafemi Banigbe expressed confidence in Alogwu’s ability to lead the company’s innovation efforts, saying, “Alogwu’s broad professional background makes him the perfect fit for our innovative and business transformation journey as he joins a team of recently appointed senior business leaders to drive this process and the next phase of our growth.
“His role is crucial for navigating today’s fast-paced digital environment. And he has been entrusted to lead the charge in harnessing new technologies, driving digital transformation, and ensuring the company remains adaptable to change, which is integral to fostering innovation and positioning 9mobile as a forward-thinking leader in its industry.”
The New CDIO said, “I’m delighted to join 9mobile and collaborate with the CEO and the leadership team on the innovative initiatives already in progress.
As we navigate the rapidly evolving digital landscape, I’m eager to leverage my expertise in digital strategy, technology, and innovation to drive 9mobile’s mission to deliver exceptional customer experiences and achieve our strategic objectives.”
Alogwu’s academic credentials further underline his readiness for this role. He holds an Executive Master’s in Digital Transformation and Innovation Leadership from IE Business School, Madrid, and a Postgraduate Diploma in Digital Business from Emeritus Institute, in collaboration with MIT and Columbia Business School.
He also completed the Senior Management Program at Lagos Business School, Pan-Atlantic University, and earned a BSc. in Geology & Mining from the University of Jos, Nigeria.
His education is further enriched by certifications in Product Management, Lean Six Sigma, and Strategic Innovation, equipping him with a robust foundation to drive innovation, lead digital transformation, and achieve business excellence in competitive landscapes.
His ability to combine academic knowledge with practical expertise has positioned him as a trailblazer in the digital commerce and technology sectors.
Beyond his technical expertise, Alogwu is adept at cultivating and managing strategic relationships with global multilateral organizations and financial institutions, leveraging these partnerships to unlock profitable opportunities. He has consistently demonstrated excellence in leading multicultural teams and navigating complex, multi-stakeholder environments to deliver transformative outcomes.
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NAICOM Signs Agreement with NDPC on Data Protection in Insurance Sector
The National Insurance Commission (NAICOM), has signed agreement with the Nigerian Data Protection Commission (NDPC) with the aim of enhancing data protection within the insurance sector.
According to NAICOM, the Memorandum of Understanding (MoU) has as its objectives training and capacity building in the area of providing training to enhance awareness and skills in data protection, establishing privacy clinics by setting up specialised clinics to address data protection concerns and provide guidance.
NAICOM said other objectives of the agreement include conducting compliance activities, regularly monitoring and enforcing compliance with data protection regulations, promoting awareness in the area of educating insurance companies on the importance of data protection and the benefits of adhering to best practices.
Developing data protection guidelines through creation of specialized guidelines for insurance institutions to ensure they are equipped to handle data protection responsibilities effectively.
NAICOM said the collaboration marked a significant milestone in safeguarding the personal data of insurance policyholders and promoting trust in the insurance sector.
The commission said to ensure the effective implementation of the agreement, an implementation committee would be established. The committee, the commission said, would comprise of representatives from the two agencies, as well as other key industry associations, including the Nigerian Insurers Association (NIA) and the Nigerian Council of Registered Insurance Brokers (NCRIB).
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5 Benefits of MTN Mobile Ads for your Business
Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.
This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.
Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.
MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.
Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing
MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.
Data-Driven Insights:
Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences
Diverse advertising formats
This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.
Data-free solutions
MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.
Cost-effective
With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.
As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.
MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.
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