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Legend Rewards Loyalty @ ‘Real Deal Nite’

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Sequel to the successful completion of its full product circle with the launch in November 2011 of Legend extra stout in Can, the brand has gone a step further in its reward process for 2012 with the unveiling of “Real Deal Nite”, a monthly in-bar brand activation that reward consumers for being loyal to the brand. The reward process which was held at the popular Niteshift Coliseum drew two popular artistes, J. Martins, Mike Okri and brand loyalists who carted home various prizes. Legend Extra stout, a premium stout brand from the stables of foremost brewer, Nigeria Breweries plc, rewarded loyal consumers at the event with gift items ranging from refrigerators, DVD players, generating sets, standing fans and other fantastic gift items. Funso Ayeni, Brand manager, Legend Extra Stout, stated that the relevance of the “Real Deal Nite” is to create an atmosphere where the brand bonds with its consumers and to make them understand the brand essence, “we are calling on people to follow the brand, try it and of course become a loyalist.” Ayeni stressed that Legend Extra stout is by far “the best brewed stout brand in Nigeria with distinguishing qualities that sets it apart from other stout brands in the market because of the full brewed process that it undergoes,” adding that the “Real Deal Nite” which started in March 2011, would also be spreading its tentacles to Benin, Port-Harcourt and Abuja in the coming months. Harrison Okolie, one of the winners in the raffle draw promo who was attending the event for the first time, was filled with joy when he was announced winner of a brand new generating set. According to Okolie, who resides in Apapa area of Lagos state, “I am really excited to be here today. I have never won anything of this magnitude. I am so happy because I have won this generator at a time when power supply is epileptic and when one must own at least two generators to enjoy stable electric supply in Nigeria. This would definitely complement the one I have at home.” Okolie, who is also a devoted brand loyalist, commended the brand not just for the unique bitter taste of the Legend stout, but also for giving consumers the opportunity to share in the fun and excitement of “Legend Real Deal Nite”. Another winner, Jones Omonuwa, a Lagos based lawyer, who is also a gold-carrying member of the Niteshift Coliseum, carted home a brand new refrigerator. He acknowledged that his experience at the event was great and exciting since he started attending the event from the inception. “It is a great feeling today having won a refrigerator knowing that this gesture by Nigerian Breweries is aimed at rewarding consumers like me. If you look at my table and judging by the number of Legend Extra stout bottles, you will confirm that I am loyal to Legend Extra Stout. My advice to consumers is that they should taste either the Legend in a can or bottle to have a feel of the rich taste of Legend Extra stout and I promise that they will be devoted to the brand much the same way as I am now”. He added. The ambience at the event was electrifying as some of Nigeria’s best entertainers thrilled the audience to ample fun and excitement. The event which holds every last Friday of the month, gives brand loyalists an opportunity to win fantastic prizes in a raffle draw promo while they have fun and feel the spirit and uniqueness of the Legend brand. The in-house live band set the tone for what turned out an exciting night as they treated guests to series of melodious sounds. There was a general feeling of nostalgia as evergreen music legend, Mike Okri, thrilled the audience with his sublime dance steps and got the crowd jumping to their feet as he took them back in time with his hit songs ‘Omoge’, ‘Time na Money’, and ‘Rumba Dance.’ Also on ground to add spice to the event was one of Nigeria’s most celebrated comedians, I go Dye, whose pristine jokes sent the audience reeling in uncontrollable laughter. Africa’s top music act, J Martins was also available to thrill the audience. He capped the night’s musical performances with series of his hit songs which sent the audience into a wild frenzy as they pleaded for more. The in-house DJ lived up to expectation as he constantly kept the audience dancing till the wee hours of the morning with hit different hit songs. Ken Caleb Olumense, Guv’nor of Niteshift Coliseum, while opening the dance floor enjoined Legend brand loyalists and other Gold carrying members of the Club who specifically came to feel the vibe and the special package of quality fun that Legend Stout guarantees every last Friday of the month, to enjoy the refined taste of Legend, enjoy the music and participate in the free raffle that comes with the “Legend Real Deal Nite.”


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Big Larry, Nollywood Actor is Dead

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Big Larry, a popular Nollywood actor has been pronounced dead on Friday by Stanley Ontop, film producer

Big Larry, Nollywood Actor is Dead

Big Larry

Details’ surrounding his sudden demise is yet to be known.

Big Larry’s death comes just a few weeks after the passing of another Nollywood actress, Sharon Okpamen, who died following childbirth.

Stanley Ontop his on Instagram  wrote: “Breaking News: Nollywood actor Big Lary just passed away. Je nke Oma big. What caused his demise is yet to be ascertained. May your soul rest in peace Big Lary. Nollywood Asaba Mourns. Shalom!!!”

Fans and admirers of the late actor have flocked to the post’s comment section to pay tribute to him.

 

 

 

 


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CADEF Promotes Financial Inclusion for Persons with Disabilities @One-day Workshop

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Consumer Advocacy & Empowerment Foundation (CADEF) hosted a one-day workshop on “Improving Access and Inclusion for Persons with Disabilities (PWDs) in Digital Financing” in Lagos.

L-R: Bunmi Adebiyi, Senior Manger, Development Finance Office, CBN; Chinonso Umeh, Head, Retail Services ,Zenith Bank; Lukeman Salami, representative of Association for the Blind; Chiso Ndukwe-Okafor, Executive Director, CADEF; Adeola Aina, Vice-chairman, Association for the Blind and Lovelyn Okafor, Director of Programmes and Communications, CADEF at workshop on Improving Access and Inclusion for PWDs in Digital Financing in Lagos, recently.

The event brought together government officials, financial institutions, disability organizations, and experts to discuss strategies for enhancing financial inclusion for people with disabilities.

Speaking at the workshop, Safiu Babatunde, Head of Legal Services at the Lagos State Office for Disability Affairs, emphasized the importance of financial inclusion for people with disabilities.

He highlighted the challenges faced by individuals with disabilities in accessing traditional and digital financial services and called for innovative solutions to address these barriers.

“Disability related obstacles affect the participation of individuals at every stage of developmental interventions intended to boost livelihoods of people,” Babatunde said.

“Key among the resources essential for enhancing the livelihood of individuals is having access to financial resources for undertaking economic activities.”

He continued, “Unfortunately over the years, traditional banks do not seem to have served people with disability related obstacles.

“Persons with disability have limited access to financial services, including traditional and alternative banking, online payment services, and financial transactions as well as mobile banking applications.”

Babatunde emphasized the need for public-private partnerships to promote financial inclusion for people with disabilities.

“This partnership can bring together government agencies, financial institutions, and disability organizations to collaborate on developing and implementing initiatives that promote financial inclusion for these concerned populations,” he said.

Professor Chiso Ndukwe-Okafor, Executive Director of CADEF, underscored the organization’s commitment to advocating for the rights of marginalized groups.

She emphasized the need for inclusive financial products and services that cater to the specific needs of people with disabilities.

“CADEF has been empowering individuals with financial literacy, including those with disabilities.

“Our goal is to create inclusive financial systems that meet the needs of all Nigerians”, she said.

The Lagos State Office for Disability Affairs, LASODA, also called for increased public-private collaboration to address the financial barriers faced by PWDs.

General Manager of LASODA, Adenike Oyetunde-Lawal, emphasized the need for tailored financial products and accessible services.

Oyetunde-Lawal, who was represented by Mr. Safiu Babatunde, Head of the Legal Department, urged the banking sector to be more responsive to the needs of PWDs.

Participants discussed the challenges faced by people with disabilities in accessing financial services, such as limited awareness of available products, inaccessible ATMs and branches, and discriminatory practices.

They also explored potential solutions, including the development of accessible mobile banking applications, financial education programs in sign language and Braille, and partnerships with disability organizations.

At the conclusion of the workshop, participants agreed on the need for concerted efforts to improve financial inclusion for people with disabilities.

They pledged to work together to develop and implement practical solutions that will empower individuals with disabilities to participate fully in the financial sector.


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NIPR Appoints Rasheed Bolarinwa As Chairman of FinanceHub Committee

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Nigerian Institute of Public Relation’s (NIPR) governing council has announced the appointment of Rasheed Bolarinwa as the Chairman of its newly established FinanceHub Committee.

Rasheed Bolarinwa

Bolarinwa, who serves as the President of the Association of Communication and Marketing Professionals in Banks (ACAMB), will lead the committee aimed at enhancing sustainable Public Relations practices within the banking, insurance, and pensions sectors.

Bolarinwa, currently the Head of Brand Management and Corporate Communication at Polaris Bank, brings extensive experience from journalism, public relations, and the financial sector.

Read Also: NIPR Lagos Chapter Announces Date for 11th conference, sets to discuss climate change, environment

His leadership is expected to drive significant improvements in PR practices across these financial sectors.

The FinanceHub Committee, which includes experts from banking, insurance, and pensions, is part of NIPR’s broader initiative to strengthen public relations across various sectors.

The committee’s formation aligns with NIPR’s strategy to foster sustainable and impactful PR practices in these critical areas of the economy.

In addition to Bolarinwa, NIPR has appointed other chairpersons for newly created sectoral hubs.

Mrs. Thelma Okoh will lead the Maritime Hub, Dr. Jossy Nkwocha will head the Energy Hub, and Mr. Basil Agboarumi will oversee the Aviation Hub. Dr. Ahmad Sajoh has been appointed to lead the Anti-Corruption and Consumer Protection Hub, while Miss Chimdi Neliaku will head the Young Practitioners Hub.

The appointment letters, signed by Uzoma Onyegbadue, Registrar/Secretary to the NIPR Governing Council, reflect NIPR’s commitment to enhancing public relations practices across these sectors.

NIPR Appoints Rasheed Bolarinwa as Chairman of FinanceHub Committee

At the inauguration of the new chairpersons and committee members, NIPR National President Dr. Ike Neliaku praised the appointees, highlighting their expertise and dedication.

“Your appointments are well-considered and reflect the confidence the NIPR council has in your abilities to advance the objectives of the Hub,” Neliaku stated.

He expressed enthusiasm for collaborating with the new appointees and emphasized the council’s support in driving positive change in public relations practices within their respective sectors.


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