Broadcasting
Life Lager Hosts Media Parley To Announce Hi-Life Fest 2019
One of Nigeria’s foremost beer brands, Life Lager has pulled off a remarkable media unveil for the 2019 edition of its flagship talent hunt competition, Hi-Life Fest.
Fresh off an exciting Easter Carnival celebration in Enugu, Life Lager has followed up with the announcement of Nigeria’s number one highlife music competition.
The announcement was made on Sunday, 26th of May at a special media parley hosted in Sky Garden Bar, Onitsha.
During this exciting evening, past contestants of Hi-life Fest were on ground to delight the audience with melodic renditions of some of the most iconic highlife tunes in Nigerian music history.
Present at the special media parley was the brand manager of Life Lager, Chidi Egwu, actor/musician, David Jones-David and Highlife Legend, Bright Chimezie, as well as others who addressed the media on the plans for the next 12 weeks of Hi-Life Fest.
Following successful editions in 2017 and 2018, Hi-Life Fest 2019 edition themed ‘The Rhythm of Progress’ will up the ante by taking the excitement to television.
This will be the first time the competition will be broadcast to millions of viewers on local and cable TV, with Soundcity set to chronicle the show with episodes airing shortly after each stage of the competition.
This episodic treatment has got fans eagerly anticipating the contest, particularly with the announcement of Nollywood star, Gideon Okeke as the official TV host for the show.
Fans of highlife music can look forward to enjoying another enthralling edition of one of the most beloved indigenous talent hunt competitions in Nigeria.
Speaking after the media announcement, Life Lager Brand Manager, Chidi Egwu shared his vision for the 2019 edition of Hi-Life Fest.
“Hi-life Fest has been one of our most beloved platforms. This is one of the ways we connect with our consumers and celebrate our shared love for highlife music.
“After two successful editions which produced two remarkable talented musical acts, we’ve decided to take this competition a step further and showcase these talents to the whole of Africa.
“ Our partnership with Soundcity will see us release episodes of this year’s competition.
“This television treatment will not only showcase the talents of our contestants but will also profile their evolution as they go along the tournament and expose them to a wider audience.
“We want to celebrate their progress and show the world that some of the best musical talents can be discovered in South-Eastern Nigeria.”
Hi-Life Fest kicks off on the 3rd of June, with the regional auditions to be staged in Enugu, Asaba, Awka, and Aba.
Winners from these regions will be taken to Lagos for a week of mentoring by some of the most respected acts in the Nigerian highlife music scene.
After this, contestants will head back to the East for the quarter-finals in Port Harcourt on the 14th of July.
The semi-finals and Finals are scheduled to hold in Enugu and Onitsha on the 4th of August and the 18th of August respectively.
Hi-Life fest is an initiative of Life Continental Lager Beer, from the stables of Nigerian Breweries Plc.
It is made from the finest choice of grains, hob extracts and the purest of waters.
Life Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewer.
To find out more on dates and audition centers, log on to life-nigeria.com or follow the social media pages on Instagram and Twitter @LifeLager_ng.
Broadcasting
NAFDAC Dismisses False Claims of Approving ‘Lung-Cleansing Tea’
National Agency for Food and Drug Administration and Control (NAFDAC) has refuted claims that it approved a herbal product marketed as “lung-cleansing tea” for smokers.
Mojisola Adeyeye, director-general of NAFDAC, in a statement on Saturday, December 14, clarified that the product, identified as Lungitox (Smokers Pride), was never approved and had its registration application rejected due to its unsubstantiated health claims.
“The attention of the National Agency for Food and Drug Administration and Control (NAFDAC) has been drawn to a misleading video circulating on social media, alleging that NAFDAC approved the registration of a herbal product claiming that ‘smoking is healthy’ when used with their product,” the statement read.
“NAFDAC wishes to categorically state that this claim is false and completely unfounded.
“The product in question—Lung Detox Tea or Lungitox (Smokers Pride) or any similar product—is NOT registered by NAFDAC.
The unscrupulous individual behind this product had applied for registration, but the application was outrightly rejected due to the unsubstantiated and dangerous claim that smoking could be made ‘healthy’ by consuming the product.”
NAFDAC reaffirmed its commitment to protecting public health and ensuring that only safe and scientifically validated products are approved.
“NAFDAC remains steadfast in its mandate to protect public health and ensure that only safe, effective, and scientifically substantiated products are approved.
“We condemn any attempt to mislead or endanger the public with false claims.
“The public is advised to disregard this video and report any suspicious claims or products to the Agency through our official channels.”
Adeyeye provided contact information for reporting such claims, urging Nigerians to remain vigilant.
“For further inquiries or reports, please contact NAFDAC via 0800-162-3322, email [email protected], or visit our website at www.nafdac.gov.ng.
NAFDAC will continue to take decisive action against any individual or entity attempting to violate public health standards.”
The agency reiterated its dedication to ensuring that all products in the Nigerian market meet the required safety and efficacy standards.
Broadcasting
Coalition Drags Reuben Abati, Arise TV to NBC over Anti-Igbo Remarks
A coalition of media organisations, comprising the League of Public Affairs Analysts and South East Media Professionals Network, has called for disciplinary action against Arise TV and Dr. Reuben Abati, show host, over alleged inciting remarks against the Igbos.
This was contained in a formal petition to the National Broadcasting Commission (NBC), signed by Ambrose Igboke.
According to the group, Arise TV and Dr. Reuben Abati allegedly made a divisive comment against the South East and Igbos during a TV Breakfast Show on November 21, 2024.
Recall that during the November 21 Breakfast Show, Abati had said on Arise TV, “It is a shame that the same Igbos who are so industrious that they’re all over and they do well in other parts of Nigeria.
“You go there as a non-Igbo man to go and buy land, you’ll be told that you don’t belong, even as an in-law. These are the issues in my view.”
The journalist and former Presidential aid referred to an incident reportedly involving the former Minister of Information, T.O.S Benson, who sought to purchase land in Igbo land for his wife.
The anti-Igbo comment has resulted in criticism and outburst from different groups.
They argued in the petition that there are “concerns about remarks made by Dr. Abati, which perpetuated harmful stereotypes against the Igbo community.
“These statements have been further amplified by extremist groups like Lagospidia, exacerbating ethnic tensions in an already delicate socio political climate.”
The media professionals said, “Dr. Abati’s reference to the Igbo people in a broad, negative context risks inflaming ethnic tensions and promoting dangerous generalizations. This kind of action was what ignited the Rwandan genocide where the Hutu and Tutsi engaged in a fratricidal war of extermination. It all started with a radio
“His comments were quickly weaponized by groups known for anti-Igbo sentiments, fueling divisive narratives that undermine national unity.
“Dr. Abati’s hostile response to a colleague, Ms. Ojy Okpe, on the following day’s broadcast, demonstrated a troubling disregard for professional journalistic standards.
” The remarks and behavior constitute a breach of the Nigerian Broadcasting Code, which prohibits content that incites division or promotes hate speech.”
The petitioners called for a thorough review of Abati’s remarks and the editorial lapses that allowed such conduct to air.
Broadcasting
NCAA Educates Passengers on Travel Challenges and Solutions
Nigeria Civil Aviation Authority (NCAA) has called on aviation passengers to become more informed about the challenges they may encounter while traveling through airports.
This appeal was made by the NCAA Head of Consumer Protection, Michael Achimugu, during a road walk in Port Harcourt, the Rivers State capital, on Saturday, December 7.
He highlighted the importance of passenger awareness, especially during the heavy travel season, and emphasized the need for proper sensitization regarding flight delays and possible solutions.
“We’re now in the high travel season in aviation and as you know there’s been a lot of flight disruptions as well as a lot of complaints,” Achimugu said.
“Our duty at NCAA is to sensitize our passengers because most of the time when complaints come about these disruptions, it comes from a place of poor knowledge about their rights and responsibilities as air passengers. We must protect both the passenger and the airline,” he added.
The NCAA continues to engage in efforts to educate passengers and address concerns during this busy travel period.
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