Maltina Supports Cashless Policy with Promo

Maltina, Nigeria’s premium non-alcoholic beverage drink has reiterated its support towards Federal Government’s drive of a cashless society. According to Maltina, this has reflected in the technological process deployed to rewards cash winners in the ongoing National Consumers Promotion tagged “Maltina Sharing Happiness Promo”. The promo is coming with a brand proposition of five new homes in Lagos and other exciting prizes to say “thank you” to its loyal consumers and to touch the lives of people in a way like never before. The long list of exciting gifts as rewards for consumers, have in place stipulated branded Automated Tellers Machine-ATM cards that will contain the winning amount. Cash categories slated for this year’s promotion are, N1, 000,000 X 5 cash in (Maltina branded ATM cards), N100, 000 X 15 cash in (Maltina branded ATM cards), N5, 000 X 4,000 cash in (Maltina branded ATM cards) all in a bid to carry less cash around. According to Tokunbo Adodo, Marketing Manager, Non-Alcoholic Drinks, who fielded questions from Journalists at the press conference to flag-off the campaign at the company’s headquarters in Lagos, stated that the choice of employing the use of ATM cards were hinged on the CBN directive of cashless policy and safety. “The reason why this ATM method was adopted is to ensure that we as a responsible organization comply with the CBN’s directives of a cashless society, which in a way allows the winners to withdraw conveniently at anytime they choose. Also to ensure that cash winnings like others gifts are safely protected.” This promo which is arguably the first of its kind to ever happen in the history of Nigeria, is setting the pace not only in the type of rewards but the first to comply with the Federal Government directive on the issue of the amount of cash that flows around even as it has been shifted to January 2013. Slated to last for 8 weeks, from April 2nd – May 25th, 2012, the promo is the first in the malt category to give out five brand new houses at the high brow Lekki-Ajah axis of Lagos. Mr. Yusuf Ageni Corporate Affairs Adviser, who was represented by Mr. Edem Vindah Media and Public Affairs Manager, Nigerian Breweries said the Alphabet code combination crown corks which would win the grand prize of a Luxury Home would consist of the following letters; S – M – I – L- E. “In order to win the grand prize,” according to Ageni, “a consumer is expected to collect a combination of crown corks that spell the word S-M-I-L-E. Maltina shall be giving out a total of 5 houses. Under the letter ‘M’ crown corks; there will be special differentiated alphanumeric codes. These codes qualify consumers for weekly raffle draws. The 5 houses will be given out in three weekly raffle draws as follows: 1st Raffle- 2 houses, 2nd Raffle- 2 houses, 3rd Raffle- 1 house.” He reiterated that holders of the raffle draw crown corks can enter the raffle draws by either sending their code, name, sex, age and address (address should include state) to 30380 or going to any of the 1,200 redemption centers to register their names and contact details. “Holders of the S-M-I-LE crown corks will be expected to keep them as the ultimate proof of ownership. The SMS will work with all major telecoms operators.” He reminded the gentlemen of the press that Nigeria “has recorded several milestones in its history, this year and more importantly today, we will all be part of making history as we witness the Maltina brand reward its loyal consumers with 5 brand new houses and amazing cash and consolation prizes for consuming the rich, creamy, tasty nations No1 Malt drink- Maltina.” The Maltina brand is noted for exploring creative avenues to consistently engage and reward its consumers. One of these creative consumer engagement platforms is the popular and highly rated Maltina Dance All (MDA) TV reality show, a platform for sharing happiness, promoting family values and bonding.