Mobile Commerce To Jerk Up During Holiday Season- Survey

 
Results of a  newly released 2014 Mobile Holiday Shopping Survey indicate that mobile commerce and user experience will need to be part of retailers' holiday shopping strategies.

The survey reveals that more people will shop online than they will in stores.

Slightly less than 40% of all mobile users and 50% of millennials say they will use their devices to purchase goods rather than travel to brick-and-mortar stores.

Roughly 26% of smartphone and tablet owners say they will make online purchases while they are physically in a store shopping.

For millennials, 41% will make online purchases while shopping in stores.
 
According to Kanu Iroegbu, a certified digital marketing consultant‎, the survey also shed light on what retailers need to do to encourage online shopping and the exchange of movile commerce, particularly in how mobile apps are designed and displayed.

In stores, if the shelves are messy and a customer can't find what he or she wants, he or she may choose to shop elsewhere.

In the same way, if a mobile website or application fails to load within three seconds, almost 50% of people surveyed said they would abandon the site and shop elsewhere.
 
The idea of perform or perish is apparent because poor user experience will not only affect store sales, but it also has the potential to hurt brand reputation.

"Using social media to complain about poor online shopping experiences is a growing platform for disappointed smartphone/tablet owners.

Millennials are leading the way, with 44% likely to jump on social media to air their frustrations, and the rest aren't far behind," the survey's authors noted.