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MultiChoice and The rise of Nigeria’s Football Fan Culture

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Football fanship is a means of social bonding that defies ethnic and religious divides among Nigerians. On weekends, avid football fans who profess loyalty to European clubs would do anything to avoid missing their favourite teams’ matches.

Europe is the dream destination for footballers and managers who aspire to perform at the highest level. Little wonder that European teams, particularly those in the English Premier League, Spanish La Liga and Italian Serie A, attract the best talents and boast the largest number of supporters from across the world including Nigeria.

Besides the thrill of exciting matches, many fans identify with these teams for various reasons. For some, support for a countryman plying his trade with a team translates to support for the whole team. Some others support a team out of love for a manager, while others generally develop fondness for a club from recurrent viewing of their matches.

While those who barely watch football wonder why grown men and women display loyalty to teams and players who barely recognize them, the football fans are usually unfaced by criticisms. For them, identifying with a football team brings a sense of belonging among football communities either online or offline, and in some instances, they identify to feel a sense of pride that comes with associating with a winning team.

The ever expanding football fandom in Nigeria would have been impossible without MultiChoice Nigeria. The company bridged the distance barrier that would have made access to European football an exclusive privilege of the wealthy by bringing these matches to the screens of many Nigerians at an affordable rate.

Since its entrance into the broadcasting space in Nigeria in 1993, the company has invested billions of naira to procure broadcasting rights for its flagship sports channel SuperSport, available on DStv and GOtv. It has also employed football experts, analysts, and veteran footballers to provide match analysis and predictions for major leagues and competitions.

As a result, a regular subscriber on GOtv Max can access all matches from top leagues such as La Liga, Serie A, and Europa League, while still being able to access a few matches from the Premier League and the Champions League for just N4, 125. As such, football lovers, regardless of their socio-economic class, can watch their favourite teams’ matches.

And this phenomenon has brought various dynamics of socio-economic benefits for the country. Just as recently, MultiChoice Nigeria hosted a football watch party for fans to share matchday moments together. Such avenues foster togetherness among Nigerians and boost trade activities among vendors.

Similarly, football fanship has contributed its fair share to employment opportunities. There’s hardly a Nigerian community, no matter how small, that doesn’t have a football viewing centre. These centres are run by youth and adults who make good living for themselves by showing premium football matches for fans, who either cannot afford the higher subscription packages, or enjoy the football banter that such centres provide.

As more people show interest in football, it has also birthed sports programmes on broadcast media, sports-focused newspapers, blogs, social media influencers, podcasts among others. Individuals make their source of livelihood from offering these services.

One cannot also ignore the rise of competitions and trivia to reward football fans. The Fantasy Premier League game created by the English Premier League is popular among young Nigerians who use the platform to test their football management skill. Some brands have tapped into this frenzy and created means to reward top performing players.

In the same vein, Nigeria has a teeming population of youngsters, both male and female. MultiChoice has enabled them to watch world-class footballers that can inspire them to aim for a glorious career.  Also, as more Nigerians players ply their trade in Europe, these youngsters have homegrown talents to look up to.

Nigeria has untapped potential in sports. With the commitment of companies like MultiChoice, these potentials can be transformed into socio-economic advantage.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MasterCard Predicts Africa’s AI Market to Soar to $16.5Bn by 2030

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A new MasterCard report has predicted that Africa’s AI economy will more than triple in five years, reaching $16.5 billion by 2030 from $4.5 billion in 2025.

The whitepaper by the global payments technology company, with a presence in over 50 African countries, identifies responsible adoption, stronger data infrastructure, and aggressive skills development as the three pillars that will determine who benefits.

Mark Elliott, division president for Africa at MasterCard, emphasised that Africa stands at an inflection point, where smart technologies have the potential to make a real difference in people’s lives.

He likened AI’s potential to the continent’s leap into mobile money, which bypassed traditional banking infrastructure and brought millions into the financial system.

“Digital innovation, particularly AI, can drive real change on the ground by empowering communities and building a future where everyone participates in the new economy,” Elliott said.

The in-depth study flags several African frontrunners in AI adoption. South Africa tops the list, blending advanced infrastructure with strong research capabilities. It points out that Kenya is making strides with practical AI solutions, from credit scoring to healthcare services in local languages.

Nigeria’s vibrant start-up scene also gets a strong mention for attracting significant venture capital, while Morocco’s strong push in healthcare, agriculture, and energy, underpinned by bold national digital strategies, is another key driver.

Elliott stressed that success depends on powering electricity access, digitisation, and ensuring AI is fuelled by diverse, high-quality local data.

He added that inclusive transformation needs everyone involved, from small businesses to large corporations, policymakers, and communities. “The only good AI is responsible AI,” said Elliot.

Greg Ulrich, MasterCard’s chief AI and data officer, said Africa’s relationship with technology is one of active innovation, pointing to mobile payments as a homegrown success.

“AI is accelerating this transformation, reshaping how people live, work, and connect,” he said. Ulrich described MasterCard’s fraud detection systems, trained in cities like Lagos, Nairobi, and Johannesburg, as proof that global expertise and local talent can combine to deliver secure, real-time services.

He also cautioned that with scale comes responsibility. “Trust is earned, one transaction at a time,” Ulrich said.

He believes that with one of the world’s youngest populations, Africa’s next challenge is turning strategy into delivery, building infrastructure, nurturing talent, and ensuring AI lifts all communities.

 


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Huawei Hosts MTN MIP Fellows for Immersive Tech Experience in Lagos

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L-R: Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Gavin Geng Xiaoyan, Director of Solution Sales\Chief Technical Officer, Huawei; Vanessa Ukamaka Richard, Secretary, MTN MIP Cohort 4 and Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the Huawei office in Victoria Island, recently.
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The fellows of MTN Media Innovation Programme (MIP) Cohort 4 recently embarked on an immersive tour of Huawei’s Innovation Center, Cloud Service Centre, and Network Support Centre in Lagos, as part of their ongoing industry exposure sessions.

L-R: Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Gavin Geng Xiaoyan, Director of Solution Sales\Chief Technical Officer, Huawei; Vanessa Ukamaka Richard, Secretary, MTN MIP Cohort 4 and Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the Huawei office in Victoria Island, recently.

At the Huawei Innovation Center, the fellows were introduced to a wide array of next-generation technologies. Demonstrations covered Huawei’s smart city solutions, advanced power technologies, cloud systems, and upgraded router and antenna designs. These solutions represent the core of Huawei’s contributions as a strategic partner in MTN’s journey from a connectivity provider to a digital enabler.

One of the highlights of the tour was a live demo of an AI-powered video generator, which transformed selfies into high-definition 30-second avatar-based videos. The videos, created and delivered within seconds via Bluetooth, showcased the real-time capabilities of 5G.

Speaking on how 5G is transforming digital lifestyle globally, the Deputy Managing Director, Marketing and Solutions at Huawei Nigeria, Gavin Geng, noted that “Huawei’s goal is to bridge the gap between global innovation and local demand by tailoring technology to meet Nigeria’s specific challenges. From delivering Nigeria’s first digital village alongside our partners, to launching Nigeria’s first local cloud service, we are committed to working with our customers to build infrastructure that serve both urban and underserved communities.”

He emphasised Huawei’s commitment to security and cutting-edge innovation, adding that “as an employee-owned company adhering to strict global security standards, we ensure that customers’ data and connectivity remain secure while they benefit from next-gen solutions such as 5G, AI, smart city technologies.”

The session underscored MTN’s readiness to meet the increasing demands of Nigeria’s data-driven population and support the country’s digital transformation goals.

Afterwards, the fellows received certificates to commemorate the visit and proceeded to the Huawei Service Centre. Spanning 4,000 square metres, the facility supports operations in telecoms, finance, transportation, power, and public service.

With a dedicated DevOps team, the centre customises its monitoring systems for different clients. It is ISO27001 certified, and all employees hold security certifications, reflecting its emphasis on data protection and operational excellence.

To wrap up the day, the MIP cohort was hosted to a dinner attended by MTN’s Chief Services and Sustainability Officer, Tobechukwu Okigbo. He encouraged the delegates to maximise the opportunity the programme offers and shared personal insights during an experience-sharing moment.


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NIMC Sets 48-hour Deadline for Diaspora Partners to Activate New Licences

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The National Identity Management Commission (NIMC) has given its Diaspora Front-End Partners (FEPs) 48 hours to obtain and activate their National Identification Number (NIN) enrolment licences on its newly upgraded diaspora enrolment platform.

The commission said the deadline followed the successful completion of a major upgrade aimed at improving the security, efficiency and reliability of NIN registration for Nigerians living abroad.

According to NIMC, the upgraded platform will offer a more seamless and robust service to diaspora applicants, ensuring faster processing and better data protection. To prepare for the transition, all FEPs have been onboarded onto the new system and taken through intensive training to equip them with the knowledge needed for effective management of the platform.

Once compliant partners activate their licences, Nigerians abroad will be able to access NIN enrolment services through them without disruption.

“The Commission apologises for any inconvenience the upgrade process might have caused and has set up a dedicated service team to resolve all issues related to diaspora enrolment,” NIMC said in a statement signed by Dr. Kayode Adegoke, its head of corporate communications.

Diaspora applicants experiencing difficulties have been advised to contact the commission for prompt assistance.

While the new system rolls out overseas, NIN enrolment continues across all centres in Nigeria, with applicants able to locate their nearest centres on the NIMC website. Nigerians at home or abroad can also modify their NIN data via the online self-service portal.

NIMC further encouraged NIN holders to download the NIMC NINAuth App on iOS or Google Play to instantly verify their NIN, control who can access their information, and enjoy secure authentication services.

 


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