Broadcasting
Netflix Moves Against Showmax with Cheaper Mobile only Subscription
Netflix Inc, American Technology and Media service giant, has concluded plans to introduce cheaper, mobile-only subscription in Nigeria and the rest of Africa in order to strengthen its presence in the country and the region as a whole.
This is seen as a move targeted at Showmax’s dominance in the continent.
This is in addition to commissioning more locally produced contents and shows that depict the cultures and experiences of ordinary Africans.
Netflix Inc. became the world’s largest subscription-streaming service by flooding the market with popular content that’s cheaper than the competition.
However, five years after it got introduced in Africa, the US company is struggling to grow beyond the wealthiest segment of the population, in a continent held back by poverty, piracy and limited access to broadband.
This is expected to greatly increase the competition for the African market with Showmax, the Multichoice subsidiary, which seems to be clearly ahead and has the majority of the market share because of its more local and African content.
It could also help increase its presence in the continent where it is struggling and is still a relatively small player.
According to Digital TV Research, the streaming service firm has only 1.4 million subscribers when compared to about 20 million customers that have been signed up to Multichoice Group Ltd, the leading African pay-TV firm.
With the rapid expansion of 4G mobile networks, the streaming service is given a new channel to get to audiences especially in a country like Nigeria, sub-Saharan Africa’s biggest economy and the heart of its TV industry.
Netflix plans to expand the mobile-only contracts permanently if the trials, which began in South Africa and Egypt, becomes a success.
It agreed to deals with South African wireless carriers to add subscriptions to people’s phone bills and offers pre-paid vouchers for those without bank accounts.
This is similar to the services that have been adopted by ShowMax, MultiChoice’s streaming service.
Netflix is offering subscribers N1,200 ($2.65) a month for its mobile-only service, well below the N2,900 it’s been charging for its most basic account. However, the offer is still more expensive than the N250 per month charged by Iroko TV, a streaming platform that has the largest online catalogue of Nigerian Nollywood content giving access to over 5,000 of such movies.
But the income from Iroko’s low-price plans hasn’t been enough to cover its costs and the company is now scaling back its African operation to focus on wealthier viewers in the diaspora.
Netflix’s has moved to avoid the low production values found in a lot of Nollywood output and channel the continent’s best talent to develop slickly-made shows across every genre just like its deal with well-funded producers like Nigeria’s EbonyLife TV.
Broadcasting
Aero Contractors Celebrates Long-Serving Employees at Award Ceremony
Aero Contractors recently hosted its Long Service Award Ceremony, a momentous event dedicated to honoring distinguished retirees for their exceptional service and unwavering commitment to the organization.
The ceremony, which celebrated loyalty and excellence, featured the presentation of recognition plaques and the disbursement of retirement benefits to the honorees. Among those celebrated were:
•Capt. Gerald Nmoka
•Stephen Kukoyi
•Promise Amadi
•Victor Aitanun
•Nwankwo Stephen N.
The management of Aero Contractors expressed profound gratitude to these outstanding individuals, whose dedication and expertise have significantly contributed to the airline’s growth and success over the years.
Speaking at the event, Aero Contractors’ Managing Director, Capt. Ado Sanusi, underscored the importance of celebrating excellence and fostering a culture of recognition within the organization. “Our retirees have exemplified the highest standards of professionalism and commitment. Their legacy will continue to inspire our team as we build a brighter future for Aero Contractors,” he stated.
As a leading airline in Nigeria, Aero Contractors remains committed to supporting its employees and creating an environment that values their contributions. This commitment reflects the company’s ongoing efforts to uphold its reputation as a trusted, value driven airline”
Broadcasting
NAFDAC Dismisses False Claims of Approving ‘Lung-Cleansing Tea’
National Agency for Food and Drug Administration and Control (NAFDAC) has refuted claims that it approved a herbal product marketed as “lung-cleansing tea” for smokers.
Mojisola Adeyeye, director-general of NAFDAC, in a statement on Saturday, December 14, clarified that the product, identified as Lungitox (Smokers Pride), was never approved and had its registration application rejected due to its unsubstantiated health claims.
“The attention of the National Agency for Food and Drug Administration and Control (NAFDAC) has been drawn to a misleading video circulating on social media, alleging that NAFDAC approved the registration of a herbal product claiming that ‘smoking is healthy’ when used with their product,” the statement read.
“NAFDAC wishes to categorically state that this claim is false and completely unfounded.
“The product in question—Lung Detox Tea or Lungitox (Smokers Pride) or any similar product—is NOT registered by NAFDAC.
The unscrupulous individual behind this product had applied for registration, but the application was outrightly rejected due to the unsubstantiated and dangerous claim that smoking could be made ‘healthy’ by consuming the product.”
NAFDAC reaffirmed its commitment to protecting public health and ensuring that only safe and scientifically validated products are approved.
“NAFDAC remains steadfast in its mandate to protect public health and ensure that only safe, effective, and scientifically substantiated products are approved.
“We condemn any attempt to mislead or endanger the public with false claims.
“The public is advised to disregard this video and report any suspicious claims or products to the Agency through our official channels.”
Adeyeye provided contact information for reporting such claims, urging Nigerians to remain vigilant.
“For further inquiries or reports, please contact NAFDAC via 0800-162-3322, email [email protected], or visit our website at www.nafdac.gov.ng.
NAFDAC will continue to take decisive action against any individual or entity attempting to violate public health standards.”
The agency reiterated its dedication to ensuring that all products in the Nigerian market meet the required safety and efficacy standards.
Broadcasting
Coalition Drags Reuben Abati, Arise TV to NBC over Anti-Igbo Remarks
A coalition of media organisations, comprising the League of Public Affairs Analysts and South East Media Professionals Network, has called for disciplinary action against Arise TV and Dr. Reuben Abati, show host, over alleged inciting remarks against the Igbos.
This was contained in a formal petition to the National Broadcasting Commission (NBC), signed by Ambrose Igboke.
According to the group, Arise TV and Dr. Reuben Abati allegedly made a divisive comment against the South East and Igbos during a TV Breakfast Show on November 21, 2024.
Recall that during the November 21 Breakfast Show, Abati had said on Arise TV, “It is a shame that the same Igbos who are so industrious that they’re all over and they do well in other parts of Nigeria.
“You go there as a non-Igbo man to go and buy land, you’ll be told that you don’t belong, even as an in-law. These are the issues in my view.”
The journalist and former Presidential aid referred to an incident reportedly involving the former Minister of Information, T.O.S Benson, who sought to purchase land in Igbo land for his wife.
The anti-Igbo comment has resulted in criticism and outburst from different groups.
They argued in the petition that there are “concerns about remarks made by Dr. Abati, which perpetuated harmful stereotypes against the Igbo community.
“These statements have been further amplified by extremist groups like Lagospidia, exacerbating ethnic tensions in an already delicate socio political climate.”
The media professionals said, “Dr. Abati’s reference to the Igbo people in a broad, negative context risks inflaming ethnic tensions and promoting dangerous generalizations. This kind of action was what ignited the Rwandan genocide where the Hutu and Tutsi engaged in a fratricidal war of extermination. It all started with a radio
“His comments were quickly weaponized by groups known for anti-Igbo sentiments, fueling divisive narratives that undermine national unity.
“Dr. Abati’s hostile response to a colleague, Ms. Ojy Okpe, on the following day’s broadcast, demonstrated a troubling disregard for professional journalistic standards.
” The remarks and behavior constitute a breach of the Nigerian Broadcasting Code, which prohibits content that incites division or promotes hate speech.”
The petitioners called for a thorough review of Abati’s remarks and the editorial lapses that allowed such conduct to air.
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