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Nigeria’s Luxury Car Market to Experience steady Growth Despite Risising Inflation
By Maxim Makarchuk
The Nigerian luxury car market is experiencing remarkable growth despite the challenges posed by rising inflation and economic turbulence. This is unsurprising as the industry stands as a symbol of elegance, prestige, and affluence in Nigeria’s dynamic economic landscape.
According to Statista, revenue in the Nigerian luxury car market is projected to reach USD 32 million by the end of 2024. The industry is expected to have an annual growth rate (CAGR 2024-2028) of 14.75%, resulting in a projected market value of USD 55 million by 2028.
This exponential industry growth is driven by a potent mix of different factors, including changing customer desires, emerging trends, infrastructure development, and a shifting preference for sustainable luxury cars.
Aspiration amidst adversity
There’s an insatiable appetite for luxury goods, especially amongst the growing Nigerian middle class, who aspire despite the difficulties and see cars as a significant luxury good.
The country’s economic fluctuations are no match for the allure of luxury brands such as Mercedes-Benz, Lexus, Toyota and Land Rover, currently the leading brands with over 60% contribution to the luxury cars ads on Jiji. Luxury goods consumers prioritise symbolic consumption to showcase their success.
Thus, luxury cars have become a statement of achievement, a tangible manifestation of one’s income power, and social standing in a competitive society where appearances matter.
Balance of performance, style, and affordability
In addition to the undiminishing desire for prestige and social distinction, Nigerians also want to balance style, comfort, performance, and budget. Consumers are increasingly looking for relatively affordable cars that provide a comfortable and luxurious driving experience while delivering durability, fuel efficiency, and high performance on the road.
For instance, the demand for SUVs in Nigeria is skyrocketing in recent years. This can be attributed to several factors, including customers’ desire for vehicles with more space and versatility, as well as options more suitable for the country’s challenging road conditions.
A diverse nation with varied tastes
The purchasing patterns in Nigeria have led to a rich diversity in the luxury car market, catering to a wide spectrum of demographics, tastes, lifestyles, and budgets. In response, luxury car dealers and other related businesses are continually emerging to meet the needs of their discerning clientele. Nigeria’s luxury car market is poised to continue its rising as a fast-growing, multi-diverse nation, meeting the specific expectations of its affluent customers.
Urbanisation
Infrastructure investment is also driving the growth of the luxury car market in Nigeria despite the rising inflation. Nigeria’s ambitious infrastructure projects are reshaping the automotive sector, creating an environment conducive to luxury car ownership.
Improved road networks and upscale residential developments are fueling the desire for high-end automobiles. A drive through the streets of Banana Island, Lagos, the upscale neighbourhood of Maitama, Abuja, and other upscale neighbourhoods exposes one to an array of luxury cars.
The need for sustainability
The country is embracing sustainable luxury just like the rest of the world, and it’s a driving force behind customer preferences. Luxury car buyers in Nigeria are increasingly drawn to eco-friendly and fuel-efficient models that offer performance without harming the climate.
For instance, Tesla’s electric vehicles and BMW’s i3 are gaining popularity in the Nigerian luxury car market due to their sustainability features.
Stakeholders must therefore hasten the process of infrastructural provisions for EV charging points in the country to accommodate the growing adoption of EVs. A few charging stations exist like the NADDC stations in Lagos and Sokoto, as well as privately owned stations in-office and in-home.
Demand for luxury goods undeterred by rising inflation or other macroeconomic factors
The luxury goods companies can be considered inflation-proof as the consumer is willing to pay the premium.
While this strong standing may be challenged in the future if the inflation rate continues its hike, the high-end luxury market and major luxury brands remain less affected by the rates compared to the rest of the market.
Despite the economic challenges posed by inflation, the luxury car market in Nigeria stands as a beacon of resilience and aspiration. It continues to defy gravity as consumers, undeterred by economic fluctuations, prioritise status, comfort, and performance on the road.
Available data shows that Nigerians’ love for luxury automobiles shows no signs of slowing down. It’s no wonder why the car upgrades business is also in its booming season – old model, upgraded body.
With platforms like Cars45, Carmart, and Jiji making access to affordable cars easier for the common man, the industry is poised to continue its upward trajectory, defying odds and charting a course of steady growth.
For car dealers, investors, car loan financiers, and other automotive industry players, this is a wake-up call to double up efforts to be better prepared to meet the economic and industry shakeup expected with such rapid growth.
Maxim Makarchuk isChief Operating Officer, Jiji and Cars45
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Agrinnovation 1.0: Lagos State Empowers 26 Agripreneurs With N100 Million Grant
Lagos State Government has awarded a whooping sum of N100 million in grants to 26 successful young agripreneurs at the maiden edition of Agrinnovation.
The grant award ceremony took place yesterday, Tuesday 14, November 2024 at Marcelina house Ikeja Lagos, and was attended by top government official from the Lagos State Government and technocrats of renown.
Agrinnovation, was not only the the very first of its kind, but an audacious step which was organised by the Lagos State Ministry of Agriculture and Food Systems, in conjunction with the Lagos State Employment Trust Fund (LSETF), and the Eko Innovation Centre and designed to foster meaningful conversations, collaboration, and groundbreaking innovations within the agricultural sector.
Some of the successful young startup agriprenuer who benefitted from the Lagos State Government include; Farmcraft Foods limited, Rehoboth 910, Foodie world, Hommal foods, Ofadahub Nigeria limited, Dharkag Empire limited, D-olivette Renewable Energy and Green Mall.
Others are; Dehydrator hub, Agricfood Technology limited, Corporate farmers international limited, Ultra Farms Integrated Ventures limited, Eti Farms Global limited, Hairat Ajao & Co ( Fisherwoman, Happy Coffee, Ecotutu Limited, Ofadaboy Company, Leky Mills Limited, Yellow fish limited, Ufarmy Ecoedu-Tech Solution Limited, Fauzziyah’s Honey Limited, Green Republic Limited, Price Pally Limited among others.
In his address, the Lagos State Governor, Mr. Babajide Sanwo-Olu, ably represented by his Chief of Staff, Mr. Tayo Ayinde, stated that the state will not stop until she achieves food security and production serving as an example to other parts of the nation and Africa.
He also said that the gesture is a symbol of what the state can achieve when it trusts the youth to lead and supports them in doing so.
His words, “We gather here with the purpose to build sustainable agriculture and food system for the next generation and to ensure that Lagos not only sustains itself but leads Nigeria and Africa towards food security and agricultural excellence.
“As a government, we understand that agriculture development depends on more than just traditional practices. It requires us to embrace technology, foster collaboration and create sustainable practices that endure.
“I want to commend particularly the creation of the Lagos Agrinnovation Club. This club is not just an initiative, it has become a community of young agriprenuers, a hub of creativity and a platform for those who dare to reimagine agriculture.
“This year’s Agrithon saw 316 business case entries from dynamic startups, championed by young people who are driven by their vision to transform agriculture and build sustainable solutions.
The 26 finalists we honour today have not only made it through a rigorous selection process but have also shown us that the future of food in Lagos is brought. With access to mentorship, network and share of the N100 million Agrinnovation Fund, these entrepreneurs will have the resources to take their enterprise’s solutions further”.
He also said that the young entrepreneurs will be monitored to ensure that they use the grant well. “To our Agrithon finalists I urge you to put this funding to excellent use, as you’ve demonstrated through your impressive and innovative ideas”, he added.
Earlier, in her welcome address, Abisola Olusanya, Honourable Commissioner of the Ministry of Agriculture and Food Systems of Lagos state expressed her appreciation to all in attendance and especially to the jurors who worked tirelessly in the selection process of the 26 finalists.
“We would like to thank everyone for being here, especially our jurors, who worked throughout the rigorous process on the Agrithon programme, helping us with the selection process from 316 business entries to 26.
“We are here to celebrate young entrepreneurs who have not waited for the government to give them opportunities but have looked within themselves and others for inspiration. They have made themselves and their enterprises something to be proud of and we are proud to be associated with them.
“They have shown that agriculture is indeed a pathway towards being prosperous as a nation, they have shown passion and connectivity. We are proud to celebrate them, to encourage other people to come into the state.
“We want newcomers to know that there is a lot to gain in the agricultural space and particularly in the direction that the government of Governor Samwo-olu is going, there is enough to unearth in the coming months. It is up to you newcomers to come in and plug into what is happening in the sector.”
Also speaking at event and charging benefiacries of the grants, was Mr Victor Afolabi, the Founder of Eko Innovation Centre, according to him, it was important that entrepreneurs understand that investments should be meant for businesses and not for personal upliftment.
His words; “It’s very important for founders to understand that you are not a celebrity, when you raise funds, use it for the business that it was meant for.”
Afolabi who is a serial entrepreneur, noted that it was necessary for young founders to embody discipline when it came to work, addding that this was contributing to the demise of many young startups in the country.
Corroborating his thoughts, Aisha Raheem, the co-founder and Chief Executive Officer of Farmz2u, noted the importance of plan and vision.
According to her, many startups lose this vision when they become profitable at the first instance.
This was also echoed by Jummai Abalaka, Founder and Chief Operating Officer (COO) who noted that it was necessary to have a positive attitude towards work.
She said that this works hand in hand to ensure the success of enterprises in the country. They pressed on the matter of separating work from personal wants.
Also speaking at the event, was Prince SJ Samuel, the Chairman of Origin Tech Group who noted that innovation was facing a lot of challenges in the Nigerian landscape.
He pointed out that the average farmer earns about two thousand dollars and takes home about 40%, with more than half of the earnings going into logistics and other expenses.
He also noted that Inflation is very high in the Nigerian economy and food inflation makes up about 38% of that which serves as a major concern in the country.
The entrepreneur stated that the agricultural space contributes about 37% to gdp of the country. Although he a plauded the current administration for its investment in the agricultural sector in the country, compared to its predecessors.
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Here are Six Ways You Should Use MoMo PSB for Seamless Transactions
In today’s fast-paced digital world, Mobile Money (MoMo) services have become essential for managing financial transactions conveniently and securely. MTN’s MoMo service offers a plethora of features that can enhance your financial management.
Here are six effective ways to utilise MoMo PSB (Payment Service Bank) to streamline your financial activities.
Cash Deposits and withdrawals
One of the key functions of MoMo PSB is for cash deposits and withdrawals. Users can easily deposit cash into their MoMo Wallets through authorised ATM or POS agents that support the service.
This feature allows you to manage your cash flow efficiently without needing a traditional bank account. To withdraw cash, simply visit a nearby MoMo agent, provide your wallet number, and receive your funds immediately.
Business Transactions
MoMo PSB recently announced their partnership with Vendy LTD, a marketplace on WhatsApp for business owners to get closer to their customers on their favourite apps.
Interested buyers browse inventory, place orders, get invoiced automatically and pay directly on WhatsApp using the MoMo PSB in app payment. You can now say bye to taking screenshots of payment receipts and say hello to a swift payment method.
Bill Payment
With MoMo PSB, paying bills has never been easier. You can settle utility bills, school fees, and other recurring payments directly from your mobile device using USSD codes or the MoMo app. It eliminates the need for physical visits to payment centres and helps you avoid late payment penalties by ensuring timely transactions.
Airtime Purchases
Another convenient feature of MoMo PSB is the ability to purchase airtime directly from your wallet. Whether you need to recharge your phone or buy data bundles, you can do so quickly without needing cash or credit cards. Simply select the amount you wish to purchase and confirm the transaction using your MoMo PIN.
Peer-to-Peer Transfers
Transferring money between friends and family is seamless with MoMo PSB. You can send money instantly to anyone with a MoMo wallet by entering their phone number and the desired amount.
This feature is particularly useful for splitting bills or sending money to loved ones in need without incurring high transfer fees associated with traditional banking methods.
Linking your Wallet to Other Financial Services
To maximise the benefits of using MoMo PSB, consider linking your wallet to other financial services such as savings accounts or Investment platforms. This integration allows for easy fund transfer between accounts and provides better control over your finances by consolidating all transactions in one place.
By leveraging these five functionalities of MoMo PSB, users can enjoy greater convenience in managing their finances while benefiting from the security that comes with mobile money services.
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QNET and Transblue Limited Announce Second Product Expo in Lagos
Global lifestyle and wellness-focused direct-selling company QNET, in collaboration with its Nigerian partner Transblue Limited, is set to host its second product expo in Lagos.
The two-day event, scheduled for November 16-17, 2024, at the Anchor Events Place in Ikeja, will highlight QNET’s dedication to enhancing lives through innovative products while providing an interactive platform for partners, independent representatives, government officials, and regulatory authorities to explore QNET’s offerings and business model.
The expo will feature a variety of health and wellness products that demonstrate QNET’s commitment to quality and innovation, including the EDG3 Plus supplement for vitality, the Amezcua e-Guard X for energy balance, Chi-Pendant 4 that provides protection against radiation, Bio-Disc 3 that breaks down water chemicals for easy absorption and ProSpark Toothpaste, which combines effective oral hygiene with unique health benefits. With the global wellness market now valued at over $1.5 trillion.
QNET aims to be at the forefront of providing products that meet the growing consumer demand for holistic health solutions.
“Our first product expo in Abuja and Lagos last year was a huge success, and we are excited to bring it back to Nigeria,” said Biram Fall, Regional General Manager for QNET Sub-Saharan Africa.
“This event allows us to showcase our health, wellness, and lifestyle products, demonstrating our commitment to helping people lead healthier and more fulfilling lives.”
Akeem Ajisafe, CEO of Transblue Limited, echoed the event’s importance, stating, “Our goal is to empower individuals with knowledge and opportunities for financial independence.
“This expo is a chance to demonstrate how our products positively impact lives while highlighting the potential for entrepreneurship in the direct-selling industry.”
The QNET Product Expo in Lagos promises an engaging experience for all attendees, offering direct interaction with products and a deeper understanding of QNET’s values and ethical approach to wellness and lifestyle solutions.
For more information on QNET and its product range, please visit www.qnet.net.
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