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Nigeria’s Luxury Car Market to Experience steady Growth Despite Risising Inflation

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By Maxim Makarchuk

The Nigerian luxury car market is experiencing remarkable growth despite the challenges posed by rising inflation and economic turbulence. This is unsurprising as the industry stands as a symbol of elegance, prestige, and affluence in Nigeria’s dynamic economic landscape.

According to Statista, revenue in the Nigerian luxury car market is projected to reach USD 32 million by the end of 2024. The industry is expected to have an annual growth rate (CAGR 2024-2028) of 14.75%, resulting in a projected market value of USD 55 million by 2028.

This exponential industry growth is driven by a potent mix of different factors, including changing customer desires, emerging trends, infrastructure development, and a shifting preference for sustainable luxury cars.

Aspiration amidst adversity

There’s an insatiable appetite for luxury goods, especially amongst the growing Nigerian middle class, who aspire despite the difficulties and see cars as a significant luxury good.

The country’s economic fluctuations are no match for the allure of luxury brands such as Mercedes-Benz, Lexus, Toyota and Land Rover, currently the leading brands with over 60% contribution to the luxury cars ads on Jiji.  Luxury goods consumers prioritise symbolic consumption to showcase their success.

Thus, luxury cars have become a statement of achievement, a tangible manifestation of one’s income power, and social standing in a competitive society where appearances matter.

Balance of performance, style, and affordability

In addition to the undiminishing desire for prestige and social distinction, Nigerians also want to balance style, comfort, performance, and budget. Consumers are increasingly looking for relatively affordable cars that provide a comfortable and luxurious driving experience while delivering durability, fuel efficiency, and high performance on the road.

For instance, the demand for SUVs in Nigeria is skyrocketing in recent years. This can be attributed to several factors, including customers’ desire for vehicles with more space and versatility, as well as options more suitable for the country’s challenging road conditions.

A diverse nation with varied tastes

The purchasing patterns in Nigeria have led to a rich diversity in the luxury car market, catering to a wide spectrum of demographics, tastes, lifestyles, and budgets. In response, luxury car dealers and other related businesses are continually emerging to meet the needs of their discerning clientele. Nigeria’s luxury car market is poised to continue its rising as a fast-growing, multi-diverse nation, meeting the specific expectations of its affluent customers.

Urbanisation

Infrastructure investment is also driving the growth of the luxury car market in Nigeria despite the rising inflation. Nigeria’s ambitious infrastructure projects are reshaping the automotive sector, creating an environment conducive to luxury car ownership.

Improved road networks and upscale residential developments are fueling the desire for high-end automobiles. A drive through the streets of Banana Island, Lagos, the upscale neighbourhood of Maitama, Abuja, and other upscale neighbourhoods exposes one to an array of luxury cars.

 The need for sustainability

The country is embracing sustainable luxury just like the rest of the world, and it’s a driving force behind customer preferences. Luxury car buyers in Nigeria are increasingly drawn to eco-friendly and fuel-efficient models that offer performance without harming the climate.

For instance, Tesla’s electric vehicles and BMW’s i3 are gaining popularity in the Nigerian luxury car market due to their sustainability features.

Stakeholders must therefore hasten the process of infrastructural provisions for EV charging points in the country to accommodate the growing adoption of EVs. A few charging stations exist like the NADDC stations in Lagos and Sokoto, as well as privately owned stations in-office and in-home.

Demand for luxury goods undeterred by rising inflation or other macroeconomic factors

The luxury goods companies can be considered inflation-proof as the consumer is willing to pay the premium.

While this strong standing may be challenged in the future if the inflation rate continues its hike, the high-end luxury market and major luxury brands remain less affected by the rates compared to the rest of the market.

Despite the economic challenges posed by inflation, the luxury car market in Nigeria stands as a beacon of resilience and aspiration. It continues to defy gravity as consumers, undeterred by economic fluctuations, prioritise status, comfort, and performance on the road.

Available data shows that Nigerians’ love for luxury automobiles shows no signs of slowing down. It’s no wonder why the car upgrades business is also in its booming season – old model, upgraded body.

With platforms like Cars45, Carmart, and Jiji making access to affordable cars easier for the common man, the industry is poised to continue its upward trajectory, defying odds and charting a course of steady growth.

For car dealers, investors, car loan financiers, and other automotive industry players, this is a wake-up call to double up efforts to be better prepared to meet the economic and industry shakeup expected with such rapid growth.

Maxim Makarchuk isChief Operating Officer, Jiji and Cars45

 

 


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Woherem Proposes Pragmatic Roadmap to End Terrorism and Banditry in Nigeria

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Dr. Evans Woherem, an award-winning African technology researcher, analyst, and writer, has proposed a comprehensive and implementable strategy to end terrorism, banditry, and criminal violence in Nigeria, warning that the country’s prolonged insecurity has reached a critical point that demands urgent, coordinated action.

Titled “A Comprehensive Strategy for Ending Terrorism, Banditry, and Criminal Violence in Nigeria: A Pragmatic, Multi-Layered, and Implementable Framework,” the paper presents a holistic roadmap designed to reverse more than a decade of escalating violence that has claimed thousands of lives, displaced communities, weakened local economies, and eroded public trust in governance.

According to him, insecurity has become deeply entrenched in everyday life across the country. “Terrorism, banditry, and criminal violence have become so commonplace that they now dominate daily conversations among Nigerians,” Dr. Woherem noted, adding that while the crisis is most acute in the North-East, North-West, and North-Central regions, “its effects are now being felt even in the southern parts of the country.”

Citing the 2025 Global Terrorism Index, which ranks Nigeria sixth globally in terms of terrorism impact, Dr. Woherem described the ranking as “a sobering statistical confirmation that terrorism still weighs heavily on the Nigerian state.”

The paper traces the roots of the crisis to the emergence of Boko Haram in 2009 and the subsequent rise of splinter groups such as ISWAP. It recalls high-profile incidents including the 2014 abduction of schoolgirls in Chibok, the Dapchi and Kankara kidnappings, and a series of mass abductions and attacks on schools and places of worship recorded in 2025.

Dr. Woherem observed that banditry, largely driven by ransom payments, “has spread across the entire nation, creating fear, weakening productivity, and pushing millions of households deeper into poverty.”

While acknowledging the role of military action, the author cautioned against relying on force alone. “Nigeria cannot defeat insurgency and violent crime through arms and ammunition alone,” he said. “Any sustainable solution must confront the internal conditions that allow insecurity to thrive.”

Among the key drivers identified in the paper by Dr. Woherem, are porous borders, arms proliferation, youth unemployment, economic stagnation, and persistent conflicts over land and resources, challenges Dr. Woherem stressed can be addressed through “a deliberate, intelligence-led, and whole-of-society approach.”

At the heart of the proposed framework, Woherem noted, is a call for intelligence-driven security operations, including the establishment of a National Counter-Insurgency and Intelligence Fusion Centre. “Security operations must be guided by accurate, actionable intelligence rather than fear-led mass actions that often harm civilians and undermine public trust,” he stated.

The paper also advocates comprehensive policing reforms, including the creation of constitutionally backed state police systems supported by a more specialized federal police structure. “Nigeria’s over-centralised policing model is structurally incapable of effectively addressing widespread criminality across such a vast and diverse country.”

Recognising the realities at the grassroots, Woherem calls for the formal regulation of community-based security groups, and noted that “ignoring vigilante groups is dangerous, and banning them outright is unrealistic,” but stressed that their roles must be clearly defined, regulated, and subject to strict oversight.

On border security, particularly in the Lake Chad Basin, the author warned that instability in neighbouring countries continues to fuel Nigeria’s insecurity. “No permanent solution is possible without deep regional cooperation,” he said, advocating an Integrated Border Management system supported by joint operations with neighbouring states.

The paper places strong emphasis on prevention through economic inclusion, youth employment, and skills development. “Jobs and income remain the most powerful tools for preventing recruitment into violent groups,” Dr. Woherem asserted, adding that immediate livelihood opportunities significantly weaken the appeal of extremist narratives.

He also called for structured deradicalisation and reintegration programmes, noting that “a humane, community-accepted process is essential for breaking cycles of violence and preventing relapse into extremism.”

Dr. Woherem further emphasised the need for governance reforms and accountability in the security sector. “Without transparency, oversight, and institutional integrity, even the best security strategies will fail,” he warned.

The white paper outlines a phased implementation plan from 2025 to 2030, beginning with intelligence fusion, pilot state police initiatives, community security registration, drone surveillance, and financial crackdowns on terror networks, before expanding into nationwide reforms and long-term consolidation.

Concluding, Dr. Woherem expressed cautious optimism about Nigeria’s future. “Nigeria can overcome this prolonged phase of insecurity,” he said, “but only through political will, coordinated institutions, and the active participation of society.”

He added that the proposed framework offers “a realistic pathway to restoring security, rebuilding public trust, and unlocking Nigeria’s vast human and economic potential.”


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REDAN Seals Landmark MoU, Validates Sytemap’s Real Estate Infrastructure

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In a market where less than 3% of land is formally registered and property fraud remains systemic, infrastructure, not apps, is becoming the defining battleground for real estate innovation.

REDAN Seals Landmark MoU, Validates Sytemap’s Real Estate Infrastructure

L-R: Ndifreke Ikokpu, COO, Sytemap, HRM Oba Akintoye Adeoye, President REDAN & Cholatte Odunlade-Akeji, Director, RightHome

That reality came into sharp focus on December 18, 2025, as the Real Estate Developers Association of Nigeria (REDAN) signed a Memorandum of Understanding (MoU) with Sytemap Technologies Limited, signaling a major industry endorsement of Sytemap’s land and real estate transaction infrastructure.

The partnership centers on RightHOME, a jointly developed digital real estate platform powered by Sytemap’s secure cloud infrastructure, mapping systems, transaction monitoring, and fraud-prevention architecture, with REDAN driving ecosystem adoption through its nationwide developer network.

Nigeria’s real estate sector processes transactions worth trillions of naira annually, yet remains heavily manual, fragmented, and vulnerable to disputes. Industry data suggests unresolved title issues alone lock up ₦36 trillion in dead capital, limiting access to finance and slowing development.

“This MoU represents a shift from fragmented digitization to coordinated infrastructure,” said Nnamdi Uba, CEO at Sytemap. “When the industry body itself aligns around shared standards, verification, and technology, innovation can finally scale responsibly.”

Under the agreement:

·       REDAN will onboard registered developers and promote adoption of the platform as a trusted digital channel.

·       Sytemap will deliver secure hosting, real-time monitoring, escrow-aligned transaction workflows, and compliance with Nigeria’s data protection regulations.

·       Joint standards will be developed for digital verification, transparency, and asset mapping.

From a technology perspective, the partnership reflects a growing consensus that solving African real estate challenges requires deep infrastructure, not surface-level marketplaces. Fraud detection, uptime reliability, auditability, and regulatory alignment, areas often overlooked in proptech, are central to Sytemap’s approach.

HRM Oba Akintoye Adeoye, representing REDAN noted, “This collaboration allows developers to operate in a system where trust is embedded, not assumed. That is critical for long-term growth.”

For the broader tech ecosystem, the MoU stands out as a rare example of industry-led validation, where a national association formally aligns with a technology provider to modernize an entire sector.

Ndifreke Ikokpu, COO at Sytemap signed on behalf of Sytemap while Cholatte Odunlade – Akeji, CEO of RightHome signed on behalf of the Special Purpose Vehicle.

As pressure mounts to unlock housing finance, attract institutional capital, and reduce transaction risk, the REDAN–Sytemap partnership positions digital land infrastructure not as an optional upgrade, but as a foundational requirement for the future of real estate in Nigeria.


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Oyedele Warns Delay in Tax Reforms Will Keep 98% of Workers Overtaxed

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Taiwo Oyedele, Chairman of the Presidential Fiscal Policy and Tax Reforms Committee, has cautioned that failure to implement Nigeria’s new tax laws by January 1, 2026, would leave the vast majority of workers and businesses at a disadvantage.

Oyedele Warns Delay in Tax Reforms Will Keep 98% of Workers Overtaxed

Taiwo Oyedele

Speaking on Channels Television’s The Morning Brief, Oyedele said postponing the reforms would mean that “the bottom 98 per cent of workers remain overtaxed,” while businesses continue to grapple with multiple taxation and miss out on exemptions.

He added that small and unprofitable enterprises would still be subject to minimum taxes, and hidden VAT charges would keep driving up the cost of essentials such as food, healthcare, and education.

His comments come amid calls by former Vice President Atiku Abubakar, Labour Party’s 2023 presidential candidate Peter Obi, and several civil society groups for a suspension of the reforms. Oyedele argued that rather than halting implementation, specific areas of concern should be identified and corrected.

“So, we need to be clear about what we are asking for,” he said. “Even if it is established that there have been substantial alterations to what the National Assembly passed, my view will be to identify those provisions… and go ahead to implement the law as passed by the NASS, while you address the issues as to how they got in there in the first place.”

Oyedele acknowledged that even the version passed by lawmakers contained sections requiring amendment, citing issues with referencing and definitions.

He also addressed controversy over alleged discrepancies between the gazetted laws and those approved by the National Assembly, noting that without access to the officially harmonised bills certified by the clerk, it was difficult to determine differences.

He pointed to Section 41(8), which initially appeared to require a 20 per cent deposit but was later excluded from the final version, stressing that some draft materials circulating in the media did not originate from the House committee. “I think we should allow them do the investigation,” he said.

President Bola Tinubu has already signed the four tax reform bills into law, describing them as the most significant overhaul of Nigeria’s tax system in decades.

The reforms — the Nigeria Tax Act, Nigeria Tax Administration Act, Nigeria Revenue Service (Establishment) Act, and Joint Revenue Board (Establishment) Act — are scheduled to take effect on January 1, 2026, under a unified Nigeria Revenue Service.


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